Raven Tools vs Seobility in 2026: Multi-channel agency reporting vs the best free SEO tier
Raven Tools consolidates SEO, PPC, social, and email into one white-labeled report starting at $39/month. Seobility runs its own crawler, has no API, and gives away a real audit for free.
Raven Tools
Seobility- Raven Tools includes API access on every plan starting at $39/month. Seobility has no public API on any tier.
- Seobility offers a real, ongoing free plan with a working crawl of up to 1,000 subpages and 10 tracked keywords. Raven Tools has no free tier.
- Raven Tools aggregates SEO, PPC, social media, email, and call tracking data into one white-labeled report. Seobility is SEO-only.
- Raven Tools sources its ranking and backlink data from third-party providers like Moz and Majestic. Seobility runs its own proprietary crawler.
- Seobility white-label reporting is locked to the Agency plan at €179.90/month. Raven Tools includes white-label reports on every plan, with custom domains from the $79/month Start plan.
- Neither tool tracks AI search visibility in ChatGPT, Gemini, or Perplexity.
Raven Tools and Seobility both sit in the affordable end of the SEO suite market, but they solve different problems. Raven Tools is built for agencies juggling multiple channels per client: it pulls Google Search Console, Google Analytics, Ads, social, and call tracking data into a single branded report, and every plan, including the $39/month Small Biz tier, ships with API access. Seobility takes the opposite bet: a genuinely useful free plan with its own crawler, clean UX, and honest euro pricing, but no API on any tier and white-label reporting locked to the €179.90/month Agency plan. Neither tracks AI search visibility. The choice mostly comes down to whether you need to consolidate channels beyond SEO, or whether a free, SEO-only starting point matters more.
The tools at a glance
Raven Tools
All-in-one SEO and marketing reporting platform with white-label branding and multi-source data integration
Raven Tools is a reporting-first platform built for agencies that need to combine SEO with other marketing channels in a single client deliverable. It connects to over 30 data sources, including Google Search Console, Google Analytics 4, Google Ads, Facebook Ads, Moz, Majestic, and call tracking providers, and rolls all of it into a white-labeled report with custom domains and subdomains available from the Start plan.
The SEO layer covers rank tracking, technical audits, competitor research, and backlink monitoring, but the underlying data comes from third-party APIs like Moz and Majestic rather than a crawler Raven Tools owns itself. That is a fair trade for agencies whose priority is consolidated multi-channel reporting rather than the freshest possible backlink index.
API access is included from the entry-level Small Biz plan at $39/month, which is unusual: most competitors at this price point either exclude API access entirely or reserve it for higher tiers. That makes Raven Tools a reasonable pick for agencies that want to eventually pipe report data into their own systems without having to upgrade first.
| Feature | Small Biz $39/mo (annual) | Start $79/mo (annual) | Grow $139/mo (annual) | Thrive $249/mo (annual) | Lead $399/mo (annual) |
|---|---|---|---|---|---|
| Websites / domains | 2 | 20 | 80 | 160 | 320 |
| Rank tracking keywords | 500 | 1,500 | 7,500 | 15,000 | 30,000 |
| White-label reports | Yes | Yes | Yes | Yes | Yes |
| Custom domain/subdomain | No | Yes | Yes | Yes | Yes |
| API access | Yes | Yes | Yes | Yes | Yes |
| AI model tracking | No | No | No | No | No |
Seobility
Affordable all-in-one SEO suite with a free tier, technical audits, rank tracking, and white-label reporting
Seobility packages technical site auditing, keyword rank tracking, backlink monitoring, and competitor analysis into a subscription that starts with a genuinely usable free plan. That plan crawls up to 1,000 subpages and tracks 10 keywords indefinitely, no credit card and no time limit, which is one of the more generous entry points among SEO suites at this price.
The technical audit runs on Seobility's own crawler and covers meta data, page quality, structure, link issues, and server configuration, with plain-language explanations that make it usable for clients who are not SEO specialists themselves. Rank tracking runs daily for Google and Bing, with SERP feature detection for featured snippets and local packs.
The trade-off is reach. There is no public API on any plan, which rules out custom dashboards or piping data into a BI tool. White-label PDF reporting only unlocks on the Agency plan at €179.90/month, and even then it is limited to SEO-only reports rather than the multi-channel view Raven Tools offers.
| Feature | Basic (Free) Free | Premium €49.90/month | Agency €179.90/month |
|---|---|---|---|
| Projects | 1 | 1 | 10 |
| Subpages crawled | 1,000 | 25,000 | 25,000 |
| Keywords tracked | 10 | 1,000 | 10,000 |
| White-label reports | No | No | Yes |
| Competitor tracking | 1 | 3 | 10 |
| API access | No | No | No |
Head-to-head feature comparison
| Feature | Raven Tools | Seobility |
|---|---|---|
| Own crawler vs third-party data | Third-party (Moz, Majestic) | Own crawler |
| API access | Yes, from entry plan | No |
| White-label reporting | Yes, from entry plan | Only on Agency plan |
| Custom domain for client portals | Yes, from Start plan ($79/mo) | No |
| Free tier | No | Yes |
| Multi-channel data (PPC/social/email) | Yes | No |
| AI model/LLM visibility tracking | No | No |
| Starting price | $39/mo (annual) | Free |
Considering AI Peekaboo alongside Raven Tools and Seobility?
Neither Raven Tools nor Seobility tracks how brands appear in AI-generated answers from ChatGPT, Gemini, or Perplexity, and that gap only grows as more buyer research shifts to AI search. AI Peekaboo ships a read and write API on every plan from $50 per month, plus white-label delivery with guest access links, so agencies already running Raven Tools or Seobility for traditional SEO can add AI visibility monitoring without a sales call or enterprise contract.
Read the AI Peekaboo review →Which should you choose?
Raven ToolsSeobilityRaven ToolsRaven ToolsSeobilityRaven ToolsThis comparison is less about SEO data depth and more about what problem you are solving. Raven Tools wins on breadth and API access, gathering channels beyond SEO into a single white-labeled report from its cheapest plan. Seobility wins on accessibility, with a free plan that actually works and its own crawler rather than a third-party feed. If your clients only ask about SEO and budget is the constraint, start with Seobility's free tier. If you are managing SEO alongside PPC, social, and email for the same client, Raven Tools consolidates that work in a way Seobility was never built to do.
Bottom line
Pick Raven Tools if you manage more than SEO per client and want API access without upgrading first; the $39/month Small Biz plan already includes both. Pick Seobility if you want to test the waters with a genuinely free plan before committing budget, or if your clients only need SEO fundamentals delivered simply. Neither tool covers AI search visibility, so agencies serious about that channel will need to add a dedicated tool like AI Peekaboo alongside whichever one they choose.
Frequently asked questions
Does Raven Tools or Seobility have a better free plan?
Seobility is the only one of the two with a free plan, and it is a real one: 1,000 crawled subpages, 10 tracked keywords, and 100 monitored backlinks with no time limit. Raven Tools has no free tier at all, with its cheapest plan starting at $39 per month on annual billing.
Which tool is better for agencies that manage more than just SEO for clients?
Raven Tools is built for exactly that case. It connects to over 30 data sources across SEO, PPC, social, email, and call tracking, and rolls them into one white-labeled report. Seobility is SEO-only and does not pull in other marketing channel data.
Does either tool offer an API for custom reporting?
Raven Tools does, on every plan starting at $39 per month. Seobility does not offer a public API on any plan, so teams that need to pipe data into a custom dashboard or BI tool would need to export CSVs manually or switch to Raven Tools.
Is Seobility's SEO data as reliable as Raven Tools'?
Seobility runs its own crawler for technical audits and rankings, while Raven Tools sources its SEO data through third-party integrations with Moz and Majestic. Seobility's data is arguably fresher for its own crawl-based metrics, though Raven Tools' multi-source approach adds value beyond pure SEO data depth.
Can I get white-label client reports from Seobility at a similar price to Raven Tools?
Not quite. Seobility only unlocks white-label PDF reports on its Agency plan at €179.90 per month, while Raven Tools includes white-label reporting on every plan including the $39-per-month entry tier. For budget-conscious white-label reporting, Raven Tools is the cheaper route.
Do Raven Tools or Seobility track AI search visibility in ChatGPT or Gemini?
No. Neither tool currently monitors brand presence in AI-generated answers from ChatGPT, Gemini, Perplexity, or similar platforms. Both are focused on traditional Google and Bing search performance, so agencies wanting AI visibility data need a separate dedicated tool.