Reputology (GatherUp) vs Sprout Social in 2026: Multi-location review generation vs full social media management
Reputology, now sold under the GatherUp brand, runs SMS and email campaigns to generate new reviews for multi-location businesses from $99 a month. Sprout Social manages publishing, engagement, listening, and analytics across every major platform, priced per seat from $79 to $299.
Reputology (acquired by GatherUp)
Sprout Social- Reputology (GatherUp) actively solicits new reviews through SMS and email campaigns. Sprout Social has no review generation feature; any reviews it surfaces come through its broader social and mention monitoring.
- Reputology (GatherUp) prices per location: $99/month for one location, $60/month per location for multi-location accounts. Sprout Social prices per seat: $79/seat for Essentials up to $399/seat for Advanced, with Enterprise on request.
- Sprout Social does not include social listening on its entry Essentials tier; listening only unlocks from Standard at $199/seat/month.
- Reputology (GatherUp) offers white-label reporting on its Multi Location plan. Sprout Social has no white-label option on any tier.
- Sprout Social includes a Smart Inbox with AI-generated message summaries, publishing with AI-assisted scheduling, and built-in influencer discovery. None of these exist in Reputology (GatherUp), which has no publishing or engagement tooling.
- Reputology (GatherUp) does not publicly advertise an API. Sprout Social opens API access from its Professional tier at $299/seat/month.
- A team of four on Sprout Social Standard runs about $796/month; Reputology (GatherUp) covering ten locations on the Multi Location plan runs $600/month. The pricing models scale on entirely different variables, seats versus locations, so cost comparisons only make sense against your actual team size or location count.
These two tools get grouped under brand monitoring, but they are built to run different departments. Reputology, absorbed into GatherUp in 2021, exists to get a multi-location business more reviews on Google and Yelp and to manage the ones it already has, with automated SMS and email campaigns doing the outreach. Sprout Social is a social media operations platform: it schedules posts, routes incoming messages to the right team member through its Smart Inbox, tracks brand and competitor mentions across social, and reports on all of it. A restaurant group with forty locations trying to build review volume and a marketing team running five social accounts trying to manage inbound DMs are solving different problems, even if a procurement spreadsheet lists both tools under the same category.
The tools at a glance
Reputology (acquired by GatherUp)
Review management and reputation platform for multi-location businesses with listing management, review collection, and AI-assisted response tools
Reputology was purpose-built for multi-location businesses, restaurant groups, franchise systems, healthcare networks, and retail chains that need review data aggregated across dozens or hundreds of locations without logging into Google, Yelp, and Facebook one location at a time. GatherUp acquired the product in 2021 and the reputology.com domain now redirects there; anyone evaluating "Reputology" today is actually buying GatherUp's current platform.
The core job is generating reviews, not just watching them. Automated SMS and email campaigns solicit reviews from recent customers, which produces meaningfully more review volume than waiting for customers to write one unprompted, and review volume and recency both feed directly into local search ranking. Business listings across Google, Yelp, Facebook, Bing, and other directories update centrally instead of location by location, and fake review detection flags suspicious posting patterns for dispute.
What it doesn't do is anything resembling social media management. There is no publishing calendar, no inbox for handling comments or DMs, and no cross-platform social listening beyond the review sites it covers. AI-assisted response templates cut the time cost of replying to reviews at scale, and white-label reporting on the Multi Location plan makes the whole package resellable for local SEO agencies, but the scope stops at reviews and listings.
| Feature | Small Business $99/month | Multi Location $60/month per location |
|---|---|---|
| Locations covered | 1 | Multiple |
| Listings management | Yes | Yes |
| Review collection campaigns | Yes | Yes |
| Sentiment and keyword analysis | Yes | Yes |
| Fake review detection | Yes | Yes |
| AI response templates | Yes | Yes |
| White-label reporting | No | Yes |
Sprout Social
Social media management platform combining AI-powered listening, Smart Inbox, publishing, analytics, and influencer discovery across all major networks
Sprout Social covers the full social media operations cycle in one interface: publishing, engagement, listening, analytics, and influencer management for teams running multiple profiles across Instagram, LinkedIn, X, TikTok, Facebook, YouTube, and Pinterest. The Smart Inbox pulls every comment, mention, and DM across connected accounts into one prioritized queue, with AI-generated summaries that let a team member gauge a conversation's sentiment without reading the whole thread.
Social listening goes past brand-mention tracking. Sprout classifies sentiment, tracks competitor performance side by side with your own metrics, and surfaces conversation themes across platforms in real time. That listening layer, along with competitor benchmarking, sits behind the Standard tier and up; the entry-level Essentials plan at $79/seat does not include it, which matters if brand monitoring is the actual reason you're evaluating Sprout.
Reviews are not a distinct workflow here the way they are in a review-management tool. Sprout has nothing resembling automated SMS or email review solicitation, and there is no white-label option for agencies wanting to resell reporting under their own brand. What you're paying per seat for is publishing, engagement, listening, and, from Professional up, influencer discovery and CRM integrations into Salesforce and HubSpot.
| Feature | Essentials $79/seat/mo | Standard $199/seat/mo | Professional $299/seat/mo | Advanced $399/seat/mo | Enterprise Contact |
|---|---|---|---|---|---|
| Social profiles included | 5 | 10 | Unlimited | Unlimited | Unlimited |
| Smart Inbox | Yes | Yes | Yes | Yes | Yes |
| Social listening | No | Yes | Yes | Yes | Yes |
| Competitor benchmarking | No | Yes | Yes | Yes | Yes |
| Influencer tools | No | No | Yes | Yes | Yes |
| CRM integrations | No | No | Yes | Yes | Yes |
| API access | No | No | Yes | Yes | Yes |
Head-to-head feature comparison
| Feature | Reputology (acquired by GatherUp) | Sprout Social |
|---|---|---|
| Primary use case | Multi-location review collection and reputation management | Full social media management: publishing, engagement, listening, analytics |
| Review generation campaigns | Yes (automated email and SMS campaigns) | No |
| Listings management | Yes | No |
| Social publishing and scheduling | No | Yes (AI-assisted scheduling) |
| Engagement inbox | No | Yes (Smart Inbox with AI summaries) |
| Social listening | No (review platforms only, not broader social) | Yes (from Standard tier) |
| Competitor benchmarking | No dedicated benchmarking feature documented | Yes (from Standard tier) |
| Fake review detection | Yes | No |
| Influencer discovery | No | Yes (from Professional tier) |
| API access | Not publicly available | Yes (from Professional tier) |
| White-label delivery | Yes (Multi Location plan) | No white-label on any tier |
| Pricing model | Flat single-location, or per-location for multi-location | Per seat |
| Starting price | $99/mo (single location) | $79/seat/mo |
Which should you choose?
Reputology (acquired by GatherUp)Sprout SocialReputology (acquired by GatherUp)Sprout SocialReputology (acquired by GatherUp)Sprout SocialReputology (acquired by GatherUp)The two tools rarely compete for the same line item. Reputology, running as GatherUp, is a review-generation and reputation-management tool for businesses with physical locations; its entire value proposition is producing more reviews and handling the operational grind of managing them across sites. Sprout Social is a social media operations platform for teams publishing content, fielding engagement, and reporting on social performance across networks reviews barely touch. A dental group with 30 locations and a consumer brand managing Instagram and TikTok are not choosing between these two tools; they each need one and probably not the other.
Bottom line
Choose Reputology (GatherUp) if your actual problem is not enough reviews across multiple locations and no efficient way to respond to the ones you have, especially if you're an agency that wants white-label reporting for local clients. Choose Sprout Social if you're running social media as an active channel, need a Smart Inbox to handle engagement volume, and want listening, publishing, and influencer tools without stitching together three separate products. Neither replaces the other: Sprout won't generate new Google reviews for your locations, and Reputology won't schedule a single Instagram post.
Frequently asked questions
Is Reputology still a separate product from GatherUp in 2026?
No, Reputology was acquired by GatherUp in 2021 and the products were consolidated under the GatherUp brand. The reputology.com domain redirects to GatherUp, so evaluating "Reputology" today means evaluating GatherUp's current review-management platform and pricing.
Can Sprout Social generate new reviews the way Reputology (GatherUp) does?
Sprout Social has no review-generation feature at all; it does not send SMS or email campaigns asking customers to leave a review. If your goal is actively growing review volume across locations, Reputology (GatherUp) is built for that job specifically, and Sprout Social simply does not compete on it.
Which tool is cheaper for a small business with one location and one social media manager?
Reputology (GatherUp)'s Small Business plan runs a flat $99/month for one location. Sprout Social needs the Standard tier at $199/seat/month just to unlock social listening, so a single-seat setup with listening costs roughly double Reputology's flat rate. The two aren't solving the same problem, but on raw cost for a single decision-maker, Reputology is the lower entry point.
Does either tool offer an API for pulling data into other systems?
Sprout Social opens API access starting at the Professional tier, $299/seat/month. Reputology (GatherUp) does not publicly advertise an API, so teams needing to connect review data to a custom CRM or dashboard should confirm directly with GatherUp whether any integration path exists beyond manual export.
Is Sprout Social or Reputology (GatherUp) better for an agency serving multiple clients?
It depends on what the agency sells. Reputology (GatherUp)'s Multi Location plan includes white-label reporting built specifically for local SEO agencies managing review generation across franchise or chain clients. Sprout Social has no white-label option on any tier and prices per seat rather than per client, which makes it a weaker fit for agencies reselling reporting under their own brand.
Do either of these tools track brand mentions inside ChatGPT or AI Overviews?
No, neither Reputology (GatherUp) nor Sprout Social tracks brand visibility inside AI chat tools, AI Overviews, or other AI-generated answers. Reputology covers review platforms like Google Business Profile and Yelp, and Sprout covers traditional social media listening across networks like Instagram, X, and LinkedIn.