Reputology (GatherUp) vs YouScan in 2026: Local review generation vs visual social listening
Reputology, sold today under the GatherUp brand, runs SMS and email campaigns that generate new reviews for multi-location businesses from $99 a month. YouScan detects your logo inside photos and videos across social platforms, starting at $499 a month for just three monitored topics.
Reputology (acquired by GatherUp)
YouScan- Reputology (GatherUp) generates new reviews via SMS and email campaigns. YouScan has no review generation; it is a social listening platform that also detects your logo inside photos and videos.
- YouScan starts at $499/month for just 3 monitored topics. Reputology's Multi Location plan runs $60/month per location, with a flat $99/month rate for a single location.
- YouScan's Visual Insights detects brand logos and products in images and video across platforms like Instagram and Pinterest. Reputology has no visual detection; its monitoring is text-based and limited to review platforms.
- Reputology offers white-label reporting on its Multi Location plan. YouScan has no white-label delivery option on any tier.
- YouScan includes API access on every plan, including the $499/month Starter 3 tier. Reputology (GatherUp) does not publicly advertise an API at any price point.
- YouScan's Insights Copilot lets you ask questions about your monitoring data conversationally. Reputology's AI is scoped to drafting review response templates, not analyzing broader monitoring data.
- Neither tool tracks brand mentions inside AI chatbots or AI Overviews. YouScan's visual intelligence covers logos in photos and video, which is a different problem from citations inside an AI-generated answer.
Reputology and YouScan land in the same brand monitoring category for very different reasons. Reputology, absorbed into GatherUp in 2021, exists to help multi-location businesses collect more Google and Yelp reviews and manage the ones they already have. YouScan is a social listening platform with a genuinely unusual feature: it can detect your brand logo inside photos and videos, catching mentions where a customer posts a product photo without ever typing your brand name. A franchise chasing review volume and a consumer brand trying to measure how often its product shows up in Instagram photos are chasing completely different outcomes, and the price gap between the two, $99 versus $499 a month at the entry tier, reflects how differently scoped they are.
The tools at a glance
Reputology (acquired by GatherUp)
Review management and reputation platform for multi-location businesses with listing management, review collection, and AI-assisted response tools
Reputology was built for restaurant groups, franchise systems, healthcare networks, and retail chains that need review data pulled together across dozens or hundreds of locations without logging into Google, Yelp, and Facebook one site at a time. GatherUp bought the product in 2021, and the reputology.com domain now redirects there, so anyone evaluating "Reputology" in 2026 is actually looking at GatherUp's current platform under an old name.
The job it does is generating reviews, not just watching them accumulate. Automated SMS and email campaigns solicit reviews from recent customers, which produces noticeably more volume than waiting for someone to write one unprompted, and review count and recency both factor into local search ranking. Listings across Google, Yelp, Facebook, and Bing update from one central dashboard instead of location by location, and fake review detection flags suspicious posting patterns for dispute before they do lasting damage.
There is no publishing calendar, no image analysis, and no monitoring beyond the review platforms it connects to. AI-assisted response templates cut the time cost of replying at scale, and white-label reporting on the Multi Location plan makes the whole thing resellable for local SEO agencies, but the product stops at reviews and listings.
| Feature | Small Business $99/month | Multi Location $60/month per location |
|---|---|---|
| Locations covered | 1 | Multiple |
| Listings management | Yes | Yes |
| Review collection campaigns | Yes | Yes |
| Sentiment and keyword analysis | Yes | Yes |
| Fake review detection | Yes | Yes |
| AI response templates | Yes | Yes |
| White-label reporting | No | Yes |
YouScan
Social listening with visual intelligence: detects your logo in images and videos
YouScan is a social listening platform that has added a capability most competitors do not offer at all: visual intelligence. It can detect your brand logo, products, and even scene context like store settings inside photos and videos posted to Instagram, Twitter, and other platforms, catching mentions where a customer shares a product photo without ever typing the brand name in the caption.
That matters more than it sounds, because a meaningful share of brand-related social content is image-first with little or no accompanying text, and standard text monitoring misses all of it. Beyond visual detection, YouScan offers Insights Copilot, a conversational AI interface where you can ask a question like "what are the top complaints about our product this quarter" and get an answer drawn from your actual collected data instead of building a dashboard first.
The tradeoff is price and scope: the Starter plan is $499/month for just three monitored topics, and there is no white-label tier for agencies wanting to resell reporting under their own brand. API access is included on every plan, which is a genuine advantage for teams that want to pipe monitoring data into their own BI tools rather than living entirely inside YouScan's dashboard.
| Feature | Starter 3 $499/mo | Unlimited Contact |
|---|---|---|
| Monitored topics | 3 | Unlimited |
| Visual Insights (logo detection) | Yes | Yes |
| Insights Copilot AI | Yes | Yes |
| Contextual sentiment analysis | Yes | Yes |
| Competitor tracking | Yes | Yes |
| API access | Yes | Yes |
| Dedicated account manager | No | Yes |
Head-to-head feature comparison
| Feature | Reputology (acquired by GatherUp) | YouScan |
|---|---|---|
| Primary use case | Multi-location review collection and reputation management | Social listening with visual brand detection in images and video |
| Review generation campaigns | Yes (automated email and SMS campaigns) | No |
| Listings management | Yes | No |
| Visual logo/image detection | No | Yes (Visual Insights) |
| Conversational AI query interface | No | Yes (Insights Copilot) |
| Contextual sentiment analysis | Yes (review sentiment and keyword analysis) | Yes |
| Competitor tracking | No dedicated benchmarking feature documented | Yes |
| Monitored topics/locations at entry tier | 1 location (Small Business) or unlimited on Multi Location | 3 topics (Starter 3) |
| API access | Not publicly available | Yes (all plans) |
| White-label delivery | Yes (Multi Location plan) | No |
| Pricing model | Flat single-location, or per-location for multi-location | Flat entry tier, contact-only for Unlimited |
| Starting price | $99/mo (single location) | $499/mo (Starter 3) |
Which should you choose?
Reputology (acquired by GatherUp)YouScanYouScanReputology (acquired by GatherUp)YouScanReputology (acquired by GatherUp)Reputology (acquired by GatherUp)These two solve different problems for different buyers. Reputology, running today as GatherUp, is a local review-generation tool built around physical business locations, and its whole value proposition is producing more reviews with less manual effort. YouScan is a social listening platform aimed at consumer brands that need to measure visual presence, logos in photos, products in unboxing videos, that text-based monitoring simply cannot see. A restaurant franchise wanting more Yelp reviews and an apparel brand wanting to know how often its logo shows up in Instagram photos are not evaluating the same purchase, even at wildly different price points.
Bottom line
Choose Reputology (GatherUp) if your problem is not enough reviews across multiple locations and no efficient system for responding to the ones you have, especially if you're an agency wanting white-label reporting. Choose YouScan if your brand has real visual presence on social media and you need to measure what text monitoring misses, and the $499/month entry price is justifiable against that visibility gap. Neither tool replaces the other: YouScan won't generate a single new Google review, and Reputology has no way to detect your logo in a customer's unboxing video.
Frequently asked questions
Is Reputology still a separate product from GatherUp in 2026?
No, Reputology was acquired by GatherUp in 2021 and the products were consolidated under the GatherUp brand. The reputology.com domain redirects to GatherUp, so evaluating "Reputology" today means evaluating GatherUp's current review-management platform and pricing.
Can YouScan generate new reviews for my business locations the way Reputology does?
No, YouScan has no review generation feature; it is a social listening platform focused on detecting brand mentions, including visual ones, rather than soliciting new reviews from customers. For growing review volume across locations, Reputology (GatherUp) is the tool built for that specific job.
Is YouScan worth $499 a month for just three monitored topics?
It depends on whether your brand has meaningful visual presence on social media. Three topics typically covers your brand name, a primary competitor, and a key category keyword, which is enough to validate whether the Visual Insights logo detection surfaces mentions you were otherwise missing before committing to the Unlimited tier.
Does Reputology have an API for connecting review data to other systems?
Reputology (GatherUp) does not publicly advertise an API for third-party integration. Teams that need to connect review data to a custom CRM or internal dashboard should confirm directly with GatherUp whether an integration path exists beyond manual export.
What does YouScan's Visual Insights actually detect?
Visual Insights analyzes images and video across monitored platforms to detect your brand logo, products, and visual context such as store settings or event photography. It performs well on clear logo appearances and typical user-generated content like unboxing videos, though accuracy drops for heavily obscured logos or low-resolution images.
Do either of these tools track brand mentions inside ChatGPT or AI Overviews?
No, neither Reputology (GatherUp) nor YouScan tracks brand visibility inside AI chat tools, AI Overviews, or other AI-generated answers. Reputology covers review platforms like Google Business Profile and Yelp, and YouScan covers social platforms including Instagram, Twitter/X, Pinterest, and Reddit.