SE Ranking vs Serpstat in 2026: AI visibility tracking vs the cheaper API-first suite
SE Ranking adds AI visibility tracking across 5 platforms from €87.20/month. Serpstat skips AI monitoring entirely and instead competes on price, with API access included from its $50/month entry plan and coverage across 230 countries.
SE Ranking
Serpstat- Serpstat does not track AI visibility for ChatGPT, Gemini, or any other LLM. SE Ranking tracks 5 AI surfaces from its entry tier.
- Serpstat includes API access on every plan starting at $50/month for Individual. SE Ranking also includes API on every plan, but its entry Core tier costs €87.20/month.
- Serpstat covers rank tracking across 230 countries, a specific breadth claim SE Ranking does not make.
- White-label reporting on Serpstat only starts at the $100/month Team plan. SE Ranking includes white-label reporting from its entry Core tier.
- SE Ranking includes AI content writing and editing tools from its Growth tier. Serpstat has no equivalent AI content generation feature.
- Serpstat's top Agency plan at $410/month supports 7 users and 5 million site audit pages a month, well above SE Ranking's published tier structure.
SE Ranking and Serpstat both cover the standard SEO suite workflow of keyword research, rank tracking, backlinks, and site audits, but they have made opposite bets on where to invest. SE Ranking has folded AI visibility tracking across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode into every tier starting at €87.20/month. Serpstat has no AI model tracking at all by its own admission, and instead focuses on undercutting competitors on price while including API access from its cheapest $50/month Individual plan and covering rank tracking across 230 countries. If AI search visibility is part of what you are buying, this comparison has a clear direction. If it is not, Serpstat's value case gets a lot more competitive.
The tools at a glance
SE Ranking
Full SEO suite with AI visibility tracking, content tools, and white-label reporting for agencies
SE Ranking covers keyword research, rank tracking, backlink monitoring, site audits, and content optimization, with AI visibility tracking layered on top across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. That coverage is available from the entry Core tier at €87.20/month, so there is no separate unlock step for AI monitoring.
White-label reporting and automated report scheduling are also included from Core, which matters for agencies weighing SE Ranking against tools that reserve branded reports for higher tiers. The AI content module, gated to Growth and above, adds writing and on-page scoring so teams can act on the visibility gaps the AI tracking surfaces.
The trade-off against a tool like Serpstat is price: SE Ranking's entry tier costs almost double Serpstat's Individual plan, and that gap is the AI visibility and white-label features you are paying for.
| Feature | Core €87.20/mo | Growth €188.00/mo | Enterprise Custom pricing |
|---|---|---|---|
| AI visibility tracking | ✓ | ✓ | ✓ |
| AI models tracked | 5 | 5 | 5 |
| Keyword research | ✓ | ✓ | ✓ |
| Site audits | ✓ | ✓ | ✓ |
| White-label reports | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ |
| AI content tools | ✗ | ✓ | ✓ |
Serpstat
Comprehensive SEO platform with keyword research, site audits, and API access across 230 countries
Serpstat covers keyword research, competitor analysis, rank tracking, site audits, and backlink analysis across 230 countries, priced from $50/month for the Individual plan. API access is included from that entry tier, which is unusual since most competitors reserve API access for higher tiers or charge extra for it.
The keyword research module includes clustering, grouping semantically related terms for content planning, and the rank tracker supports location-level tracking alongside a visibility score that aggregates ranking changes into a single trend line. Site audits are prioritized by impact with a health score that tracks improvement over time.
Serpstat does not track AI visibility for ChatGPT, Gemini, or any other LLM, by its own account. White-label reporting is also withheld from the entry Individual tier, only appearing from the $100/month Team plan up. For teams whose primary need is traditional search SEO at a lower price point, that is a reasonable trade; for teams that need AI monitoring in the same platform, it is a gap that requires a separate tool.
| Feature | Individual $50/mo | Team $100/mo | Team x2 $169/mo | Agency $410/mo |
|---|---|---|---|---|
| Users included | 1 | 3 | 5 | 7 |
| API access | ✓ | ✓ | ✓ | ✓ |
| White-label reports | ✗ | ✓ | ✓ | ✓ |
| Rank tracking keywords | 500 | 2,500 | 5,000 | 15,000 |
| Site audit pages/month | 150K | 400K | 1.25M | 5M |
| AI model tracking | ✗ | ✗ | ✗ | ✗ |
Head-to-head feature comparison
| Feature | SE Ranking | Serpstat |
|---|---|---|
| AI visibility tracking | Yes, from entry Core tier | No |
| AI models tracked | 5 (ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode) | None |
| White-label reporting | Yes, from Core tier | No on Individual, yes from Team ($100/mo) |
| API access | Yes, all tiers | Yes, all tiers including entry Individual |
| Country coverage | Not a stated headline metric | 230 countries |
| Keyword clustering | Not listed as a feature | Yes |
| AI content tools | Yes, from Growth tier | No |
| Starting price | €87.20/mo | $50/mo |
Considering AI Peekaboo alongside SE Ranking and Serpstat?
Serpstat has no AI model tracking at all, and even SE Ranking's 5-platform coverage is narrower than dedicated AI visibility tools. AI Peekaboo is built specifically for AI answer engine monitoring, with a read and write API on every plan from $50 per month and white-label delivery included, so teams that need AI visibility as a first-class feature rather than an SEO suite add-on get it without waiting for a higher tier or bolting on a second platform.
Read the AI Peekaboo review →Which should you choose?
SE RankingSerpstatSerpstatSE RankingSerpstatThis is less a feature-for-feature contest than a pricing philosophy contest. SE Ranking charges more and includes AI visibility and white-label reporting from day one. Serpstat charges less, matches SE Ranking on core keyword, rank, and audit functionality, and openly does not compete on AI monitoring at all. Whichever tool wins for you depends on whether AI visibility is a requirement or a nice-to-have.
Bottom line
Pick SE Ranking if AI visibility tracking across ChatGPT, Gemini, Perplexity, and Google's AI surfaces needs to live in the same platform as your rank tracking and site audits. Pick Serpstat if your SEO work is still primarily traditional search, you want API access without paying a premium for it, and $50 per month buys more of what you actually need than SE Ranking's €87.20 entry tier does.
Frequently asked questions
Does Serpstat have any AI visibility or LLM tracking features?
No, Serpstat does not track brand visibility in ChatGPT, Gemini, or any other AI model on any of its four plans. Teams that need that data would have to run a dedicated AI visibility tool alongside Serpstat rather than relying on it as a single platform.
Is SE Ranking worth the higher price over Serpstat if I need AI visibility tracking?
Yes, if AI visibility monitoring is a requirement, SE Ranking is the more direct fit since it tracks 5 AI surfaces from its entry €87.20/month tier, something Serpstat does not offer at any price. Serpstat only makes sense here if you plan to add a separate AI visibility tool alongside it.
Which tool has API access on its cheapest plan, SE Ranking or Serpstat?
Both do. Serpstat includes API access on its $50/month Individual plan and SE Ranking includes it on its €87.20/month Core plan, but Serpstat's entry price is meaningfully lower for the same API availability.
Does Serpstat offer white-label reporting for agencies?
Only from the $100/month Team plan and above; the $50/month Individual plan does not include white-label reports. SE Ranking includes white-label reporting on its entry Core tier, so agencies on a tight budget who need branded reports immediately may prefer SE Ranking.
How does Serpstat's country coverage compare to SE Ranking's?
Serpstat explicitly covers rank tracking across 230 countries, which is a specific and unusually broad claim. SE Ranking does not publish an equivalent country-coverage number, so international SEO teams evaluating geographic breadth should treat Serpstat's stated coverage as the more concrete data point.