Semrush vs Seobility in 2026: Enterprise breadth vs budget-friendly fundamentals
One tracks five AI engines and charges Guru pricing for it. The other gives you a genuinely usable free plan and stops at Google and Bing.
Semrush
Seobility- Semrush tracks AI visibility across five engines including Google AI Overviews and AI Mode. Seobility has no AI search tracking of any kind.
- Seobility's free plan includes a real crawl of up to 1,000 subpages and 10 tracked keywords, usable indefinitely with no credit card.
- Semrush's AI visibility tracking is gated to the Guru plan at $249.95/month and above; the $139.95 Pro plan does not include it.
- Seobility caps out at €179.90/month for its Agency plan with white-label reporting; Semrush's equivalent white-label tier is $499.95/month.
- Neither tool offers a public API on Seobility's side; Semrush reserves API access for its Business plan at $499.95/month.
- Semrush maintains one of the largest backlink indexes in the industry. Seobility's backlink database is smaller and positioned as a monitoring layer, not a research tool.
Semrush and Seobility sit at opposite ends of the SEO suite market. Semrush is the most complete platform available, covering keyword research, backlinks, technical audits, and AI visibility tracking across ChatGPT, Gemini, Perplexity, and both Google AI Overviews and AI Mode, but that breadth costs $249.95 a month once you need the AI tracking layer. Seobility strips the category down to technical audits, rank tracking, and backlink monitoring at a fraction of the price, with a free tier that is a real working product rather than a signup teaser. Neither is wrong; they are built for different budgets and different definitions of "enough."
The tools at a glance
Semrush
All-in-one SEO and AI visibility platform with keyword research, technical audits, and brand monitoring across five LLM engines
Semrush covers the full spread of SEO work: a keyword database spanning billions of terms across 140 countries, technical audits across more than 140 issue types, one of the largest backlink indexes available, and content optimization tied to real search intent data. For most in-house teams and agencies, it is the default first tool when building a search programme.
Since 2024, Semrush has added AI visibility tracking across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. You define a prompt set, the platform runs it on a schedule, and you get share-of-voice trends against competitors, all inside the same subscription that already handles your traditional SEO work.
The tradeoff is price and complexity. AI visibility only unlocks at Guru ($249.95/month) and above, the free tier caps at 10 searches a day, and the platform is large enough that new users often need weeks before they are using it consistently. Add-ons for local SEO and agency tools push the real monthly cost above the headline number.
| Feature | Free Free | Pro $139.95/mo | Guru $249.95/mo | Business $499.95/mo |
|---|---|---|---|---|
| Keywords to track | 10 | 500 | 1,500 | 5,000 |
| AI visibility tracking | No | No | Yes | Yes |
| White-label reporting | No | No | No | Yes |
| API access | No | No | No | Yes |
Seobility
Affordable all-in-one SEO suite with a free tier, technical audits, rank tracking, and white-label reporting
Seobility packages technical site auditing, keyword rank tracking, backlink monitoring, and competitor analysis into one subscription, built to serve small business owners, independent consultants, and lean agencies rather than enterprise buyers. The free plan lets a real site run a real crawl and track 10 keywords without a credit card, which is still one of the more generous entry points in the category.
The crawl engine checks standard technical issues across meta data, page structure, link structure, and server configuration, each with a plain-language explanation rather than raw error codes. The keyword tracker covers Google and Bing with SERP feature detection for featured snippets and local packs, and the Agency plan adds white-label PDF reports at €179.90 a month.
The gaps are consistent with the price: no AI search visibility tracking at all, no public API on any plan, and a backlink database that is better for monitoring your own links than researching new prospects at scale. For teams whose needs stop at Google and Bing, those gaps rarely surface in daily work.
| Feature | Basic (Free) Free | Premium €49.90/month | Agency €179.90/month |
|---|---|---|---|
| Keywords tracked | 10 | 1,000 | 10,000 |
| White-label reports | No | No | Yes |
| AI visibility tracking | No | No | No |
| API access | No | No | No |
Head-to-head feature comparison
| Feature | Semrush | Seobility |
|---|---|---|
| Free tier | Yes (10 searches/day, 10 keywords) | Yes (1,000 subpages, 10 keywords) |
| AI visibility tracking | Yes (5 engines, Guru+) | No |
| Backlink database depth | Large, industry-leading | Smaller, monitoring-focused |
| Technical site audits | Yes (140+ issue types) | Yes (5 categories) |
| White-label reporting | Yes (Business plan) | Yes (Agency plan) |
| API access | Yes (Business plan) | No |
| Content optimization tools | Yes | No |
| Starting paid price | $139.95/mo | €49.90/mo |
Considering AI Peekaboo alongside Semrush and Seobility?
Semrush only unlocks AI visibility tracking at $249.95 a month and above, and Seobility has no AI tracking on any plan. AI Peekaboo covers AI visibility monitoring from $50 per month with a read and write API and white-label reports on every plan, making it a lower-cost way to add AI search tracking on top of either platform's traditional SEO data without paying Semrush's Guru premium.
Read the AI Peekaboo review →Which should you choose?
SemrushSeobilitySeobilitySemrushSeobilitySemrushThis comparison mostly comes down to budget and whether AI visibility tracking is a requirement today or a future consideration. Semrush is the more capable platform across nearly every dimension, but that capability is priced for teams with real SEO budgets. Seobility deliberately trades breadth for accessibility, and for the small business or solo consultant audience it targets, that trade makes sense.
Bottom line
Pick Semrush if AI visibility tracking, backlink depth, or API access matter and your budget can absorb Guru or Business pricing. Pick Seobility if you want solid technical audits and rank tracking at a fraction of the cost and do not yet need AI search monitoring. Add a dedicated AI visibility tool like AI Peekaboo if you want that coverage without Semrush's Guru price tag.
Frequently asked questions
Is Semrush worth the extra cost over Seobility for a small business?
It depends on whether you need AI visibility tracking, a larger backlink index, or an API, none of which Seobility offers. For a small business focused purely on technical SEO fundamentals and rank tracking, Seobility's free and Premium tiers deliver most of the practical value at a fraction of Semrush's price.
Does Seobility track AI search visibility like Semrush does?
No, Seobility has no AI or LLM visibility tracking as of mid-2026. Semrush tracks five engines, ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, but only on its Guru plan at $249.95 per month and above.
Which tool has a better free plan, Semrush or Seobility?
Seobility's free plan is more genuinely usable for ongoing work: 1,000 crawled subpages and 10 tracked keywords with no time limit. Semrush's free tier caps at 10 searches per day, which is enough to evaluate data quality but not to run a real programme.
Can Seobility handle white-label client reporting for an agency?
Yes, on the Agency plan at €179.90 per month, which includes white-label PDF reports with automated scheduling. This is considerably cheaper than Semrush's white-label tier, which requires the Business plan at $499.95 per month.
Does either tool offer an API for pulling data into custom dashboards?
Semrush offers API access, but only on the Business plan at $499.95 per month. Seobility does not offer a public API on any plan, so teams needing programmatic access to SEO data will need to look at Semrush's top tier or a separate tool entirely.