Semrush vs Sistrix in 2026: Global AI visibility platform vs the European Visibility Index standard
Semrush tracks five AI engines and charges Guru pricing for it. Sistrix has no AI tracking but owns the proprietary metric European SEOs cite by default.
Semrush
Sistrix- Semrush tracks AI visibility across five engines on its Guru plan and above. Sistrix has no AI model or LLM tracking on any tier.
- Sistrix includes API access on every plan starting at €119/month. Semrush reserves API access for its $499.95/month Business tier.
- Sistrix has no white-label reporting on any plan. Semrush offers it only on its top Business tier at $499.95/month.
- The Sistrix Visibility Index is a widely cited European SEO benchmark; Semrush has no directly equivalent single-score metric.
- Sistrix includes Amazon and Instagram monitoring from its Plus plan, a social commerce angle Semrush does not offer.
- Semrush has a free tier with real (if limited) access. Sistrix has no free tier or trial without contacting sales.
Semrush and Sistrix both target serious SEO practitioners, but they built their reputations differently. Semrush went broad, adding AI visibility tracking across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode on top of its keyword, backlink, and audit tools. Sistrix went deep on one thing: the Visibility Index, a proprietary score weighting keyword rankings against search volume that has become the industry benchmark across the DACH region and broader Europe. Neither tracks AI models the same way as the other; Sistrix has none at all. The choice mostly comes down to geography, whether AI visibility is a requirement, and whether white-label reporting matters, since Sistrix does not offer it on any plan.
The tools at a glance
Semrush
All-in-one SEO and AI visibility platform with keyword research, technical audits, and brand monitoring across five LLM engines
Semrush combines a keyword database spanning billions of terms across 140 countries, technical audits across 140+ issue types, one of the largest backlink indexes in the industry, and content optimization tied to search intent data, all under one subscription most in-house teams and agencies use as their starting point.
Its AI visibility module tracks brand mentions and share of voice across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, letting teams add AI search monitoring without a separate tool. This module sits on Guru and Business tiers, layered on top of the traditional SEO features.
The tradeoffs are price and complexity: AI tracking requires $249.95/month or more, the free tier caps at 10 searches a day, and API access is locked to the $499.95 Business tier. The platform is large enough that new users often take weeks to use it consistently.
| Feature | Free Free | Pro $139.95/mo | Guru $249.95/mo | Business $499.95/mo |
|---|---|---|---|---|
| AI visibility tracking | No | No | Yes | Yes |
| API access | No | No | No | Yes |
| White-label reporting | No | No | No | Yes |
| Content marketing toolkit | No | No | Yes | Yes |
Sistrix
Professional SEO platform with the Visibility Index, competitor intelligence, and AI-powered content tools
Sistrix built its reputation on the Visibility Index, a proprietary score that weights keyword rankings against search volume into a single comparable metric. It has become the default benchmark SEO professionals across the DACH region and broader Europe use for client reporting and competitive tracking.
Beyond the index, Sistrix covers technical SEO audits, deep historical competitor data, AI-powered content creation tied to actual keyword and ranking data, and social commerce monitoring across Amazon and Instagram. The API is well-documented and available on every plan starting at €119/month, which has made it popular with technical SEO teams building custom tooling.
Sistrix does not track AI model visibility for ChatGPT or Gemini, has no white-label client reporting on any tier, and carries no free trial without contacting sales. Its data is also strongest in European markets, with thinner coverage in the US compared to Semrush or Ahrefs.
| Feature | Start €119/month | Plus €239/month | Professional €419/month | Premium €799/month | Enterprise Contact for pricing |
|---|---|---|---|---|---|
| API access | Yes | Yes | Yes | Yes | Yes |
| White-label reports | No | No | No | No | No |
| AI model tracking | No | No | No | No | No |
| Amazon monitoring | No | Yes | Yes | Yes | Yes |
Head-to-head feature comparison
| Feature | Semrush | Sistrix |
|---|---|---|
| Free tier | Yes (10 searches/day) | No |
| AI visibility tracking | Yes (5 engines, Guru+) | No |
| API access | Business plan only | Yes (all plans) |
| White-label reporting | Business plan only | No |
| Proprietary benchmark metric | No | Yes (Visibility Index) |
| Social commerce monitoring | No | Yes (Amazon, Instagram) |
| AI content creation tools | Yes | Yes |
| Starting price | $139.95/mo | €119/mo |
Considering AI Peekaboo alongside Semrush and Sistrix?
Semrush locks AI visibility tracking behind its $249.95/month Guru plan, and Sistrix has no AI model tracking at all. AI Peekaboo covers AI visibility monitoring from $50 per month with a read and write API and white-label reports on every plan, filling the gap for Sistrix users who want AI search tracking without switching platforms and for teams unwilling to pay Semrush's Guru premium just for that layer.
Read the AI Peekaboo review →Which should you choose?
SemrushSistrixSistrixSemrushSistrixSemrushSemrush and Sistrix rarely lose to each other on the same shortlist; they tend to win different regional and functional battles. Semrush is the stronger global, AI-aware platform, while Sistrix is the trusted standard for European SEO teams that value the Visibility Index and API access over AI tracking or white-label delivery.
Bottom line
Choose Semrush if AI visibility tracking across five engines and white-label client reporting matter and your budget covers Guru or Business pricing. Choose Sistrix if you operate primarily in European markets, want the Visibility Index as your benchmark metric, and value API access at every tier over AI search monitoring. Add a dedicated AI visibility tool if Sistrix's lack of AI tracking becomes a gap you need to close.
Frequently asked questions
Is Sistrix or Semrush better for European SEO teams?
Sistrix is generally the stronger fit for European teams, particularly in the DACH region, thanks to the Visibility Index benchmark and consistently strong European data quality. Semrush has broader global coverage and adds AI visibility tracking, which Sistrix does not offer at all.
Does Sistrix track AI search visibility like Semrush does?
No, Sistrix has no AI model or LLM visibility tracking on any of its five plans. Semrush tracks ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, but only on its Guru plan at $249.95 per month and above.
What is the Sistrix Visibility Index and does Semrush have an equivalent?
The Visibility Index is a proprietary Sistrix score weighting keyword rankings against search volume into one comparable number, widely used as a benchmark in European SEO. Semrush does not have a directly equivalent single-score metric, relying instead on its broader set of keyword, traffic, and visibility reports.
Which tool offers white-label client reporting, Semrush or Sistrix?
Semrush offers white-label reporting, but only on its Business plan at $499.95 per month. Sistrix does not offer white-label reporting on any plan, which is a real limitation for agencies that need branded client deliverables.
Is Sistrix's API access better value than Semrush's?
Yes, for teams prioritizing API access on a budget. Sistrix includes API access on every plan starting at €119 per month. Semrush reserves API access for its top Business tier at $499.95 per month, making Sistrix the more accessible option for technical teams building custom integrations.