Seobility vs Serpstat in 2026: Free-tier simplicity vs API-first international SEO
Seobility leads with a genuine free plan and white-label reporting under €180 a month. Serpstat leads with API access from its cheapest $50 tier and rank tracking coverage across 230 countries.
Seobility
Serpstat- Serpstat includes API access on every plan starting at $50/month. Seobility has no public API on any tier.
- Seobility has a permanent free plan (1 project, 1,000 crawled subpages, 10 keywords). Serpstat has no free tier at all; its cheapest plan is $50/month.
- Serpstat covers rank tracking across 230 countries including Yandex. Seobility's keyword database leans European and tracks Google and Bing only.
- Neither tool tracks AI search visibility across ChatGPT, Gemini, or Perplexity as of mid-2026.
- Serpstat reserves white-label reporting for its Team plan at $100/month. Seobility includes white-label reporting on its Agency plan at €179.90/month.
- Seobility's Agency plan covers 10 client projects for €179.90/month. Serpstat's Agency plan costs $410/month but supports 7 users and up to 5 million audited pages.
Seobility and Serpstat both target budget-conscious SEO teams, but they optimize for different things once you get past the entry price. Seobility's pitch is accessibility: a real free plan, a beginner-friendly technical audit, and white-label PDF reporting on its Agency tier. Serpstat's pitch is API access and international reach: every plan starting at $50 a month includes a working API, and its rank tracking and keyword data span 230 countries, which matters for teams running multilingual or multi-market SEO campaigns. Neither tool tracks AI search visibility, so if that is a requirement, both need a companion tool regardless of which one you pick.
The tools at a glance
Seobility
Affordable all-in-one SEO suite with a free tier, technical audits, rank tracking, and white-label reporting
Seobility's biggest advantage is the free Basic plan, which is a real working tool rather than a time-limited trial. One project, 1,000 crawled subpages, 10 tracked keywords, and 100 monitored backlinks are usable indefinitely, which gives small business owners and solo consultants a genuine way to run DIY SEO without a budget.
The technical audit is thorough and written in plain language across five issue categories, which makes it usable in client conversations without translating jargon first. The Agency plan at €179.90 a month adds white-label PDF reporting across 10 client projects, a low-overhead option for lean agencies that want branded delivery without a large monthly commitment.
The trade-offs are real: no public API on any plan, so integrating Seobility data into a custom dashboard means manual CSV exports, and no AI search visibility tracking at all. The keyword database also leans European, which means teams doing SEO in less-covered markets may find data thinner than what Serpstat provides across its 230-country footprint.
| Feature | Basic (Free) Free | Premium €49.90/month | Agency €179.90/month |
|---|---|---|---|
| API access | ✗ | ✗ | ✗ |
| White-label reports | ✗ | ✗ | ✓ |
| Competitor tracking | 1 | 3 | 10 |
| Keywords tracked | 10 | 1,000 | 10,000 |
Serpstat
Comprehensive SEO platform with keyword research, site audits, and API access across 230 countries
Serpstat's standout feature is API access from its entry-level Individual plan at $50 a month, which most competitors either exclude from lower tiers or price as a separate add-on. For agencies building custom reporting pipelines or developers pulling keyword and backlink data into their own systems, that is a meaningful cost advantage over tools that gate API behind a top tier.
Coverage across 230 countries, including Yandex alongside Google, makes Serpstat a stronger option than Seobility for teams running international or multilingual campaigns. Keyword clustering, competitor gap analysis, and a rank tracker with location-level tracking round out a feature set that covers the core SEO workflow comprehensively, if not always with the freshest backlink data compared to Semrush or Ahrefs.
Serpstat has no free tier and no AI model tracking on any plan, which puts it in the same AI visibility gap as Seobility. White-label reporting only appears from the Team plan at $100 a month, so agencies wanting branded reports at the $50 entry price will not find it there.
| Feature | Individual $50/mo | Team $100/mo | Team x2 $169/mo | Agency $410/mo |
|---|---|---|---|---|
| API access | ✓ | ✓ | ✓ | ✓ |
| White-label reports | ✗ | ✓ | ✓ | ✓ |
| Rank tracking keywords | 500 | 2,500 | 5,000 | 15,000 |
| AI model tracking | ✗ | ✗ | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Seobility | Serpstat |
|---|---|---|
| AI visibility tracking | No | No |
| Free tier | Yes (real working plan) | No |
| API access | No (any plan) | Yes (all plans, from $50/mo) |
| White-label reporting | Agency plan only (€179.90/mo) | Team plan and above ($100/mo) |
| Country coverage | Europe-leaning | 230 countries incl. Yandex |
| Keyword research | Yes (leans European volume data) | Yes (with keyword clustering) |
| Technical site audit | Yes (5 issue categories) | Yes (with health score) |
| Backlink analysis | Yes (monitoring-focused) | Yes (research + monitoring) |
| Starting paid price | €49.90/mo | $50/mo |
| Currency | EUR | USD |
Considering AI Peekaboo alongside Seobility and Serpstat?
Neither Seobility nor Serpstat tracks AI search visibility on any plan, so teams fielding client questions about ChatGPT or Google AI Overviews mentions need a separate tool regardless of which platform they choose for traditional SEO. AI Peekaboo covers that gap with AI visibility monitoring, a read and write API, and white-label delivery starting at $50 a month, pairing naturally with either Seobility's budget-friendly reporting or Serpstat's API-first workflow.
Read the AI Peekaboo review →Which should you choose?
SeobilitySerpstatSerpstatSeobilitySerpstatSeobilitySeobility and Serpstat both skip AI visibility tracking entirely, so the decision comes down to what you value in traditional SEO tooling: Seobility's free tier and accessible white-label reporting, or Serpstat's API-from-day-one and 230-country coverage. Neither has a meaningful edge on AI search, so factor in a dedicated AI visibility tool separately if that matters to your clients.
Bottom line
Choose Seobility if you want a genuine free SEO tool and affordable white-label reporting for a handful of clients under €180 a month. Choose Serpstat if API access from the $50 entry tier and broad international rank tracking coverage matter more than a free plan. Add a dedicated AI visibility tool like AI Peekaboo alongside either one if AI search monitoring is part of the brief.
Frequently asked questions
Does Serpstat have a free plan like Seobility?
No, Serpstat has no free tier. Its cheapest plan, Individual, starts at $50 a month. Seobility offers a permanent free Basic plan covering one project, 1,000 crawled subpages, and 10 tracked keywords.
Which tool has better API access, Seobility or Serpstat?
Serpstat includes API access on every plan starting at $50 a month, covering keyword data, domain analytics, backlinks, and rank tracking. Seobility does not offer a public API on any plan.
Do Seobility or Serpstat track AI search visibility?
Neither does. Seobility does not monitor AI search platforms as of mid-2026, and Serpstat explicitly does not include AI model tracking on any of its four plans.
Which tool is better for international SEO campaigns?
Serpstat covers rank tracking and keyword research across 230 countries, including Yandex alongside Google, which makes it the stronger option for multilingual or multi-market campaigns. Seobility's keyword database leans European and does not market the same breadth of country coverage.
Is Seobility or Serpstat cheaper for white-label agency reporting?
Seobility is cheaper for white-label reporting, offering it on the Agency plan at €179.90 a month for 10 client projects. Serpstat requires the Team plan at $100 a month or above for white-label delivery, and its comparable Agency tier costs $410 a month for 7 users.