Seobility vs SpyFu in 2026: technical audit suite vs competitive PPC and SEO intelligence
Seobility starts free and covers site audits, rank tracking, and backlinks for €49.90/month. SpyFu starts at $39/month and specializes in reverse-engineering competitor ad and keyword strategy.
Seobility
SpyFu- Seobility has a real free plan (1 project, 1,000 crawled pages, 10 keywords); SpyFu's cheapest tier is $39/month with no free option.
- SpyFu maintains years of historical competitor PPC ad data, including estimated spend and campaign history; Seobility has no PPC or ad-tracking features at all.
- SpyFu updates rank tracking as often as every 15 minutes on paid plans; Seobility updates rankings daily.
- Seobility offers white-label PDF reports on its €179.90/month Agency plan; SpyFu offers white-label reports starting at its $119/month Pro + AI tier.
- SpyFu has API access from the Pro + AI plan up; Seobility has no API on any plan.
- Neither tool tracks AI model visibility across ChatGPT, Gemini, or Perplexity.
Seobility and SpyFu solve different problems even though both sit in the SEO Suites category. Seobility is built around the fundamentals: crawl your site, find technical errors, track keyword rankings, and monitor backlinks, with a genuinely usable free tier and white-label reporting on its Agency plan. SpyFu is a competitive intelligence tool first: its historical database of competitor PPC campaigns and 15-minute rank update frequency are built for teams that need to know exactly what competitors are doing, not just how their own site is performing. Neither offers AI model visibility tracking, and only SpyFu has an API, gated to its Pro + AI tier and above.
The tools at a glance
Seobility
Affordable all-in-one SEO suite with a free tier, technical audits, rank tracking, and white-label reporting
Seobility runs technical crawls across five error categories (meta data, page quality, page structure, link structure, and server configuration), each with a plain-language explanation and priority score. The free plan crawls up to 1,000 subpages and tracks 10 keywords with no credit card required, and the Agency plan at €179.90/month covers 10 client projects with white-label PDF delivery.
What Seobility does not do is competitive ad intelligence. There is no PPC data, no historical ad-spend estimates, and no API for pulling data into external dashboards. It is built for teams whose primary need is technical health and rank tracking, not reverse-engineering a competitor's paid strategy.
| Feature | Basic (Free) Free | Premium €49.90/month | Agency €179.90/month |
|---|---|---|---|
| Subpages crawled | 1,000 | 25,000 | 25,000 |
| Backlinks monitored | 100 | Unlimited | Unlimited |
| White-label reports | ✗ | ✗ | ✓ |
| API access | ✗ | ✗ | ✗ |
SpyFu
Competitive intelligence for SEO and PPC with 15-minute rank updates and historical ad data
SpyFu's core strength is its historical database of competitor PPC campaigns: which ads a domain has run, the keywords targeted, and estimated spend over time. Combined with keyword gap analysis and rank tracking that updates as often as every 15 minutes, it is built for teams running SEO and paid search side by side who need to see what has already been tested in a market.
The Pro + AI plan at $119/month adds API access, white-label reporting, and a ChatGPT integration that generates recommendations from the underlying data. SpyFu does not run technical site audits at the depth Seobility does, and it has no AI model visibility tracking of its own despite the AI-branded plan name.
| Feature | Basic $39/month | Pro + AI $119/month | Team/Agency $249/month |
|---|---|---|---|
| Rank tracking updates | Weekly | 15 min | 15 min |
| API access | ✗ | ✓ | ✓ |
| White-label reports | ✗ | ✓ | ✓ |
| AI model tracking | ✗ | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Seobility | SpyFu |
|---|---|---|
| Core focus | Technical audits and rank tracking | Competitor PPC and SEO intelligence |
| Free tier | Yes (1 project, 10 keywords) | No |
| Starting price | Free | $39/month |
| Technical SEO audits | Yes | No |
| Competitor PPC ad history | No | Yes (years of historical data) |
| Rank tracking update frequency | Daily | Every 15 minutes (Pro + AI and above) |
| Backlink monitoring | Yes | Yes |
| API access | No | Yes (Pro + AI and above) |
| White-label reporting | Yes (Agency plan) | Yes (Pro + AI and above) |
| AI model visibility tracking | No | No |
Considering AI Peekaboo alongside Seobility and SpyFu?
Neither tool tracks AI model visibility: Seobility has no AI search monitoring at any tier, and SpyFu's Pro + AI plan only adds ChatGPT-generated recommendations for your existing SEO and PPC data, not tracking of whether your brand appears in AI-generated answers. If clients are asking whether they show up in ChatGPT or Perplexity results, neither platform answers that. AI Peekaboo tracks brand and competitor visibility across the major AI engines starting at $50/month with a read and write API on every plan, closing the gap both tools leave open.
Read the AI Peekaboo review →Which should you choose?
SpyFuSeobilitySpyFuSeobilitySpyFuSeobilityThe honest split here is audit-first versus competitor-first. Seobility answers "what is wrong with my site and where do I rank," SpyFu answers "what is my competitor doing and how do I beat it." Teams that need both are better served pairing the two than expecting either to cover the other's job.
Bottom line
Start with Seobility's free plan if your priority is fixing technical issues and tracking your own rankings on a small budget. Go with SpyFu at $39/month if competitor ad and keyword intelligence is the actual bottleneck in your strategy, and upgrade to Pro + AI at $119/month once you need the API or white-label reports. Running both is a reasonable setup for agencies that need audit coverage plus competitive research in one stack.
Frequently asked questions
Does SpyFu do technical SEO audits like Seobility?
No. SpyFu focuses on competitor keyword and PPC intelligence, backlink analysis, and rank tracking, not the depth of technical crawl auditing Seobility provides across meta data, page structure, and server configuration. Teams needing both typically run separate tools.
Is Seobility or SpyFu better for a team running Google Ads and SEO together?
SpyFu is the better fit for combined SEO and PPC work because of its historical competitor ad database and campaign tracking. Seobility has no advertising features at all and is built purely around organic SEO auditing and rank tracking.
Which tool has a real free plan?
Seobility does. Its free Basic plan covers one project with 1,000 crawled subpages, 10 tracked keywords, and 100 monitored backlinks with no credit card required. SpyFu has no free tier; its lowest plan is $39 per month.
Does either Seobility or SpyFu track AI search visibility in ChatGPT or Gemini?
No. Neither tool monitors brand mentions in AI-generated answers. SpyFu's Pro + AI plan name refers to AI-generated recommendations on existing SEO and PPC data, not AI model visibility tracking.
Is SpyFu's API worth the upgrade from Basic to Pro + AI?
If you need to pull rank, keyword, or competitor data into a custom dashboard or reporting pipeline, yes: the $119/month Pro + AI plan is the only tier with API access. Seobility has no API at any price, so teams with that requirement have to look outside Seobility entirely.