SERPROBOT vs STAT Search Analytics in 2026: $4.99/month real-time tracking vs enterprise-scale rank tracking with AI brand monitoring
SERPROBOT covers Google, Bing, Yahoo, YouTube, and Google My Business at one of the lowest prices in the category. STAT, part of Moz, tracks millions of keywords daily with 75+ SERP feature types and AI visibility monitoring across five platforms, but only through an enterprise sales process.
SERPROBOT
STAT Search Analytics- SERPROBOT starts at $4.99/month after a 14-day free trial. STAT has no published pricing and requires an enterprise sales process to access.
- STAT monitors AI brand visibility across ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode. SERPROBOT has no AI visibility tracking of any kind.
- STAT is built to track millions of keywords daily with 75+ SERP feature types, including AI Overviews and Knowledge Panels. SERPROBOT is designed for a single freelancer or small business tracking a much smaller keyword set.
- SERPROBOT includes API access at its $4.99/month tier. STAT also includes API access, but only through its enterprise plan.
- Neither tool ships a white-label report generator: SERPROBOT has none built in, and STAT expects enterprise agencies to build their own branded reports through its API.
- SERPROBOT tracks Google, Bing, Yahoo, YouTube, and Google My Business, useful for video and local search. STAT is Google-focused but adds AI platform monitoring on top.
- SERPROBOT's own FAQ recommends pairing it with AI Peekaboo or TrueRanker for AI visibility, since it has no monitoring for LLM answers built in.
SERPROBOT and STAT Search Analytics sit at opposite ends of the rank tracking market and barely compete for the same buyer. SERPROBOT is a $4.99/month tool built for freelancers and small businesses that need real-time SERP checks across five platforms without paying for anything else. STAT, now part of Moz, is built for enterprise SEO teams tracking keyword sets in the hundreds of thousands or millions, with 75+ SERP feature types and AI brand visibility monitoring across ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode. The comparison is less about which tool is better and more about which scale you're operating at, since neither one is really trying to serve the other's buyer.
The tools at a glance
SERPROBOT
Real-time SERP rank tracking with multi-device and multi-location monitoring across Google, Bing, Yahoo, YouTube, and Google My Business.
SERPROBOT does one job at a price that's hard to find elsewhere: real-time keyword position checks across Google, Bing, Yahoo, YouTube, and Google My Business for $4.99 a month after a 14-day trial. Real-time means you query the live SERP when you ask for it rather than waiting on an overnight batch, so ranking impact from a new page or a site change shows up in minutes rather than the next morning.
Multi-device and multi-location tracking are both included at that same price, along with an API for teams that want to pull data into their own reports. For a freelancer or small business owner who needs accurate position data and nothing else, the tool doesn't ask you to pay for features tied to agency scale.
The narrowness is the whole design, though: no backlink monitoring, no technical audit, no white-label reporting, and no AI visibility tracking. If a client relationship grows past 'tell me where I rank,' SERPROBOT isn't going to grow with it, and its own FAQ points users toward AI Peekaboo or TrueRanker once LLM monitoring becomes part of the job.
| Feature | Free Trial Free (14 days) | Monthly Bot $4.99/month |
|---|---|---|
| Real-time rank tracking | Yes | Yes |
| Google, Bing, Yahoo, YouTube, GMB tracking | Yes | Yes |
| Multi-location and multi-device tracking | Yes | Yes |
| API access | No | Yes |
| AI visibility tracking | No | No |
STAT Search Analytics
Enterprise rank tracking at scale with daily SERP data, 75+ SERP feature types, and AI brand visibility monitoring from Moz
STAT Search Analytics, part of Moz since its acquisition, is built for SEO programs that have outgrown standard rank trackers: accounts tracking hundreds of thousands to millions of keywords, checked daily, with 75+ SERP feature types including AI Overviews, Knowledge Panels, and shopping results. That daily cadence across every tracked keyword is the foundation the rest of the platform is built on.
The AI brand visibility layer extends that same monitoring discipline to ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, tracking not just your brand's presence but competitor mentions across the same AI responses. Custom segmentation, built on a 1.25 billion keyword suggestion database, lets teams structure tracking around product lines, markets, or campaigns rather than one flat keyword list, and the API is built for high-volume extraction into BI tools rather than a light integration.
None of this is available without a sales conversation. Pricing isn't published, there's no self-serve signup, and the tool is explicitly not designed for small teams or single-site operators, so a freelancer evaluating SERPROBOT has no real path to STAT even if the feature set appeals. It's the standard enterprise trade-off: more capability, more process to access it.
| Feature | Enterprise Contact for pricing |
|---|---|
| Daily tracking at scale (millions of keywords) | Yes |
| SERP feature tracking (75+ types) | Yes |
| AI brand visibility monitoring (5 platforms) | Yes |
| API access | Yes |
| Custom segmentation | Yes |
Head-to-head feature comparison
| Feature | SERPROBOT | STAT Search Analytics |
|---|---|---|
| Search platforms tracked | Google, Bing, Yahoo, YouTube, Google My Business | Google, plus AI platform brand monitoring |
| Tracking cadence | Real-time, on demand | Daily |
| AI visibility tracking (LLMs) | No | Yes (ChatGPT, Gemini, Perplexity, Claude, AI Mode) |
| SERP feature detection | Not a core feature | 75+ SERP feature types |
| Keyword scale | Built for single-site or small accounts | Millions of keywords (custom) |
| Backlink monitoring | No | No (available via separate Moz Pro product) |
| White-label reporting | No | No built-in module (agencies build their own via API) |
| API access | Yes | Yes |
| Free trial | Yes, 14 days | Not listed publicly |
| Pricing model | Self-serve, published | Enterprise, contact-only |
| Starting price | $4.99/mo | Contact for pricing |
Considering AI Peekaboo alongside SERPROBOT and STAT Search Analytics for AI visibility?
SERPROBOT has no AI visibility tracking at any price, and STAT's five-platform AI brand monitoring is only available through an enterprise sales process with no published pricing or self-serve trial. AI Peekaboo tracks ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode with a read and write API and white-label reports on every plan starting at $50/month, no demo required. For teams that want AI visibility monitoring without either SERPROBOT's total absence of it or STAT's enterprise procurement process, it's the self-serve middle ground.
Read the AI Peekaboo review →Which should you choose?
SERPROBOTSTAT Search AnalyticsSTAT Search AnalyticsSERPROBOTSTAT Search AnalyticsSERPROBOTThese two aren't really fighting for the same customer. STAT is built for a scale of operation, millions of keywords, daily SERP feature detection, AI brand monitoring across five platforms, that most SERPROBOT users will never reach, and it prices and gates access accordingly. SERPROBOT is built for the opposite end: one person, one site or a handful of clients, who wants accurate real-time data without paying for infrastructure they don't need. The interesting overlap is AI visibility: STAT has genuinely broad coverage there, and SERPROBOT has none, so a team growing out of SERPROBOT's scope has a real reason to look at STAT, or at a dedicated AI visibility tool, rather than assuming the next step up is automatic.
Bottom line
Stay with SERPROBOT if you're a freelancer or small business that needs reliable real-time rank data across five platforms for under $5 a month. Move to STAT once your keyword volume, SERP feature tracking needs, or AI brand monitoring requirements outgrow what a $4.99/month tool was ever built to handle, and budget for a sales process to get there. If AI visibility is the specific gap you're trying to close without an enterprise contract, AI Peekaboo is worth evaluating before either extreme.
Frequently asked questions
Is STAT Search Analytics worth it for a small business compared to SERPROBOT?
No, STAT is built for enterprise accounts tracking hundreds of thousands to millions of keywords and explicitly is not designed for small teams or single-site operators. A small business is better served by SERPROBOT at $4.99/month, which covers Google, Bing, Yahoo, YouTube, and Google My Business tracking without an enterprise sales process.
Does SERPROBOT track AI visibility like STAT does?
No, SERPROBOT does not monitor brand visibility in AI-generated answers from ChatGPT, Gemini, Claude, or any other LLM. STAT tracks AI brand visibility across ChatGPT, Gemini, Perplexity, Claude, and Google AI Mode, which is one of the broadest AI platform coverage sets in the rank tracking category.
How many keywords can each tool track?
SERPROBOT is built for a single site or a small number of client accounts and doesn't publish a keyword cap, but it's priced and designed for that scale. STAT is built for accounts tracking hundreds of thousands to millions of keywords, with account size determined through its enterprise sales process.
Does STAT have a free trial like SERPROBOT?
SERPROBOT offers a 14-day free trial before its $4.99/month rate kicks in. STAT does not list a free trial publicly; access requires a demo and sales conversation, which is standard for its enterprise positioning.
Which tool has an API, and is it the same kind of API?
Both tools include API access, but they're built for different scales: SERPROBOT's API is included at $4.99/month for pulling a small tool's worth of rank data into your own reports, while STAT's API is designed for high-volume extraction into data warehouses and BI tools like Looker or Tableau at enterprise account sizes.
Is STAT the same company as Moz?
STAT was acquired by Moz and now operates as part of the Moz product portfolio, so using STAT alongside Moz Pro gives you access to Moz's domain authority and backlink data on top of STAT's rank tracking. SERPROBOT is an independent, unaffiliated product with no equivalent ecosystem integration.