Simple Analytics vs Two Minute Reports in 2026: Cookieless traffic counting vs Sheets-native reporting automation
One tracks visitors without cookies on a single-page dashboard. The other pipes 30+ marketing data sources straight into Google Sheets and Looker Studio on a schedule.
Simple Analytics
Two Minute Reports- Simple Analytics is a standalone cookieless analytics dashboard. Two Minute Reports is a connector that automates data flow into Google Sheets or Looker Studio, not a standalone dashboard of its own.
- Two Minute Reports starts at $9/month with API access, AI dashboards, and MCP integration for Claude and ChatGPT included on every plan. Simple Analytics starts free, then €20/month for unlimited pageviews.
- Simple Analytics requires no cookie consent banner at all. Two Minute Reports is not a tracking script; it connects to accounts you already have on ad platforms and ecommerce tools via API authentication.
- Two Minute Reports offers white-label report delivery on every plan including the $9/month Lite tier. Simple Analytics gates white-label to its top Enterprise plan.
- Two Minute Reports connects 30+ marketing and ecommerce sources: Google Ads, Facebook Ads, TikTok, Shopify, Klaviyo, and more. Simple Analytics only tracks your own site's visitors and has no third-party ad platform connectors.
- Neither tool includes funnel analysis or user-level behavioral tracking; Simple Analytics excludes it by design, and Two Minute Reports is a data pipe rather than an analytics engine, so it inherits whatever depth the destination Sheet or Looker Studio report is built to show.
Simple Analytics and Two Minute Reports solve different problems that both happen to live under Analytics & Reporting. Simple Analytics is a cookieless web analytics tool: it counts visitors accurately, including the ones consent banners and ad-blockers hide from Google Analytics, and presents everything on one page. Two Minute Reports is a marketing data connector: it pulls data from 30+ sources including Google Ads, Facebook Ads, Shopify, and GA4 directly into Google Sheets or Looker Studio on an automated schedule, so agencies and in-house teams stop copy-pasting numbers between platforms. Simple Analytics is the source of truth for your own site's traffic. Two Minute Reports is the pipe that gets everyone else's platform data into the spreadsheet or dashboard your team already lives in.
The tools at a glance
Simple Analytics
Privacy-first web analytics that captures 100% of visitors without cookies or consent banners
Simple Analytics tracks website visitors without setting cookies, which means no consent banner is legally required and no ad-blocker rule catches it the way one catches Google Analytics. The company estimates this recovers 20 to 60 percent of traffic that consent-dependent tools lose.
The product is a single-page dashboard covering pageviews, referrers, top pages, devices, and geography. There is no ad-platform connector and no spreadsheet automation; it is a self-contained tool for one purpose, accurate traffic counting.
Pricing starts with a limited free tier, then €20/month for unlimited pageviews. An API is available on paid plans for teams who want to pull the data elsewhere, and white-label delivery is available on the Enterprise plan.
| Feature | Free Free | Self-Serve €20/month | Enterprise Contact |
|---|---|---|---|
| Pageviews included | Limited | Unlimited | Unlimited |
| Cookieless tracking | Yes | Yes | Yes |
| API access | No | Yes | Yes |
| White-label | No | No | Yes |
Two Minute Reports
Marketing data connector that pulls 30+ ad and ecommerce sources directly into Google Sheets and Looker Studio with automated scheduling
Two Minute Reports automates the flow of data from ad platforms, ecommerce tools, and analytics sources into Google Sheets and Looker Studio. Instead of logging into six dashboards to copy numbers, you connect each source once and the data refreshes on a schedule you set.
The platform covers 30+ connectors, including Google Ads, Facebook Ads, GA4, Shopify, TikTok, Klaviyo, and Amazon, on every plan, with no connector locked behind a higher tier. It has also added AI dashboard generation and MCP integration, so Claude and ChatGPT can query live marketing data directly.
Pricing starts at $9/month for the Lite plan, which includes API access, AI dashboards, MCP integration, and white-label delivery. Higher tiers add more users, more accounts per connector, and hourly refresh scheduling rather than gating core features.
| Feature | Lite $9/month | Basic $49/month | Pro $99/month | Business Custom |
|---|---|---|---|---|
| Accounts per connector | 2 | 10 | 50 | Custom |
| Scheduling frequency | Daily/Weekly/Monthly | Daily/Weekly/Monthly | Hourly+ | Hourly+ |
| AI dashboards & MCP | Yes | Yes | Yes | Yes |
| White-label delivery | Yes | Yes | Yes | Yes |
Head-to-head feature comparison
| Feature | Simple Analytics | Two Minute Reports |
|---|---|---|
| Core focus | Cookieless first-party traffic analytics | Marketing data connector and automation |
| Free tier / trial | Yes (limited pageviews) | Yes (free trial, no credit card) |
| Cookieless / no consent banner required | Yes | N/A (connects existing accounts via API) |
| Third-party ad platform connectors | No | Yes (30+ sources) |
| Destination | Own dashboard | Google Sheets / Looker Studio |
| AI-assisted querying (MCP) | No | Yes |
| API access | Yes (Self-Serve plan and up) | Yes (all plans) |
| White-label delivery | Yes (Enterprise plan only) | Yes (all plans) |
| Starting paid price | €20/month | $9/month |
Which should you choose?
Simple AnalyticsTwo Minute ReportsTwo Minute ReportsSimple AnalyticsTwo Minute ReportsThese tools are not really substitutes for each other. Simple Analytics answers a single question, how much traffic is my own site really getting, with no consent friction attached. Two Minute Reports answers a broader question, how do I get spend and performance data from a dozen external platforms into the spreadsheet or dashboard my team already checks every morning. A team could easily use both: Simple Analytics as one of many data points, fed alongside ad platform data that Two Minute Reports pulls into the same Sheet.
Bottom line
Choose Simple Analytics if your problem is trustworthy, cookieless visitor counting for your own domain. Choose Two Minute Reports if your problem is stitching together data from Google Ads, Meta, Shopify, and a dozen other sources into a report your team or client already reviews in Sheets or Looker Studio. The $9/month entry price for Two Minute Reports makes it worth testing even if you only need two or three connectors to start.
Frequently asked questions
Can Two Minute Reports replace Simple Analytics for tracking my own site?
Not directly. Two Minute Reports is a data connector that pulls information from platforms you already have accounts on, like Google Ads or GA4; it does not run its own first-party tracking script on your site. Simple Analytics is a standalone tracking tool for that specific job.
Does Simple Analytics connect to Google Ads or Shopify like Two Minute Reports does?
No. Simple Analytics only tracks visitors on the site where its script is installed and has no connectors to external ad platforms or ecommerce tools. Two Minute Reports is built specifically for that multi-source connector use case.
Which tool offers white-label reporting at a lower price?
Two Minute Reports includes white-label delivery on every plan, starting at $9/month. Simple Analytics gates white-label to its Enterprise tier, which requires contacting sales for pricing.
Is Two Minute Reports a standalone dashboard or does it need Google Sheets?
Two Minute Reports is not a standalone dashboard; it requires Google Sheets or Looker Studio as the destination for the data it pulls. If you want to avoid depending on Sheets or Looker Studio entirely, Two Minute Reports is not the right fit.
Can I use Simple Analytics and Two Minute Reports together?
Yes, and it is a reasonable combination. Simple Analytics gives you an accurate, cookieless view of your own site's traffic, while Two Minute Reports can pull ad platform and ecommerce data into the same Sheet or Looker Studio report for a fuller picture of spend versus site performance.