Simple Analytics vs Usermaven in 2026: Cookieless traffic counting vs B2B revenue attribution
One is a no-cookie single-page traffic dashboard. The other ties ad spend and product usage to closed-won CRM revenue for B2B SaaS teams.
Simple Analytics
Usermaven- Simple Analytics is cookieless and needs no consent banner. Usermaven uses cookies, meaning European visitors still need a GDPR consent banner even though the platform covers more ground.
- Usermaven connects Google Ads, Meta Ads, and LinkedIn Ads with multiple attribution models and CRM deal-level attribution on its Scale plan. Simple Analytics has no ad-platform attribution of any kind.
- Simple Analytics is a flat €20/month for unlimited pageviews after a limited free tier. Usermaven starts at $84/month for Growth and requires $199/month Scale for CRM integration, paid ads attribution, and Maven AI.
- Usermaven includes product analytics: feature adoption, retention cohorts, and funnel analysis. Simple Analytics has none of this by design, staying limited to aggregate traffic metrics.
- Both offer white-label options for agencies, but Usermaven's is bundled into its higher-priced Scale and Enterprise tiers, while Simple Analytics reserves white-label for its top Enterprise plan too.
- Simple Analytics is GDPR compliant by default because it collects no personal data. Usermaven requires standard GDPR consent handling since it uses cookies and tracks identified users through CRM integration.
Simple Analytics and Usermaven sit at very different points in the Analytics & Reporting category. Simple Analytics is deliberately narrow: cookieless tracking that recovers the traffic consent-banner rejections and ad-blockers hide from tools like Google Analytics, shown on one clean page. Usermaven is built for B2B SaaS teams who need to connect marketing spend and product usage to actual closed-won revenue, using cookie-based tracking, CRM integration, and an AI insights layer called Maven AI. Simple Analytics costs €20/month once you outgrow the free tier and asks nothing of your engineering team. Usermaven starts at $84/month and requires the Scale plan at $199/month to unlock the CRM attribution that is its main selling point. The decision comes down to whether you need a trustworthy visitor count or a full B2B attribution and product analytics stack.
The tools at a glance
Simple Analytics
Privacy-first web analytics that captures 100% of visitors without cookies or consent banners
Simple Analytics tracks visitors without cookies or fingerprinting, so no consent banner is legally required. This recovers traffic that consent-dependent tools lose to banner rejections and ad-blockers, which the company estimates at 20 to 60 percent depending on the audience.
The dashboard is a single page: pageviews, referrers, top pages, devices, and geography. There is no attribution modeling, no CRM integration, and no product analytics layer, by deliberate design rather than an oversight.
Pricing is a limited free tier, then €20/month for unlimited pageviews. An API and white-label delivery are available on paid plans, aimed at agencies and privacy-conscious site owners rather than B2B revenue teams.
| Feature | Free Free | Self-Serve €20/month | Enterprise Contact |
|---|---|---|---|
| Pageviews included | Limited | Unlimited | Unlimited |
| Cookieless tracking | Yes | Yes | Yes |
| API access | No | Yes | Yes |
| White-label | No | No | Yes |
Usermaven
AI marketing attribution and product analytics for B2B SaaS teams who need to connect campaigns to revenue
Usermaven covers marketing attribution and product analytics together for B2B SaaS companies, tracking the customer journey from first ad impression through in-product usage. It connects Google Ads, Meta Ads, and LinkedIn Ads with multiple attribution models to compare channel credit side by side.
The CRM integration, available on the Scale plan, calculates attribution against actual closed-won revenue rather than lead volume, which resolves the disagreement between platform-reported ROAS and what the sales team actually closed. Maven AI, also on Scale, automates anomaly detection and surfaces natural-language summaries of performance changes.
Usermaven uses cookies, so it requires a standard GDPR consent banner for European visitors, unlike cookieless competitors. Pricing starts at $84/month for Growth, with the CRM attribution and AI insights that define the product locked behind the $199/month Scale tier.
| Feature | Growth $84/month | Scale $199/month | Enterprise Custom |
|---|---|---|---|
| Paid ads attribution | No | Yes | Yes |
| CRM and deals attribution | No | Yes | Yes |
| Maven AI | No | Yes | Yes |
| White-label | No | Yes | Yes |
Head-to-head feature comparison
| Feature | Simple Analytics | Usermaven |
|---|---|---|
| Core focus | Cookieless traffic analytics | B2B marketing attribution and product analytics |
| Cookieless / no consent banner required | Yes | No (uses cookies) |
| Paid ads attribution | No | Yes (Scale plan and up) |
| CRM / deal-level attribution | No | Yes (Scale plan and up) |
| Product analytics (funnels, retention) | No | Yes |
| AI-powered insights | No | Yes (Maven AI, Scale plan and up) |
| API access | Yes (Self-Serve plan and up) | Yes |
| White-label delivery | Yes (Enterprise plan only) | Yes (Scale plan and up) |
| GDPR compliant by default | Yes | No (requires standard consent) |
| Starting paid price | €20/month | $84/month |
Which should you choose?
Simple AnalyticsUsermavenSimple AnalyticsUsermavenSimple AnalyticsUsermavenThese tools serve fundamentally different jobs. Simple Analytics is a lightweight, cookieless counter for teams who just need to know how much real traffic their site is getting. Usermaven is a full B2B revenue attribution and product analytics stack for SaaS teams who need to justify ad spend against closed-won deals and understand product engagement in the same platform. A B2B SaaS company could plausibly run both, using Simple Analytics for a quick, consent-free pulse on marketing site traffic while Usermaven handles the deeper attribution and product analytics work.
Bottom line
Go with Simple Analytics if your need is an accurate, low-friction visitor count and nothing more. Go with Usermaven if you are a B2B SaaS team that needs to connect Google, Meta, and LinkedIn ad spend to actual CRM revenue and also wants product engagement tracking in the same tool, and you are prepared to pay $199/month for the Scale plan that unlocks the CRM integration. Do not expect Usermaven's cookieless equivalent; it uses cookies and needs a standard consent banner.
Frequently asked questions
Does Usermaven require a cookie consent banner like Google Analytics does?
Yes. Usermaven uses cookies for tracking, so European visitors still need a GDPR-compliant consent banner. Simple Analytics is the cookieless alternative in this comparison and requires no consent banner at all.
Can Simple Analytics tie ad spend to revenue the way Usermaven does?
No. Simple Analytics has no attribution modeling, CRM integration, or ad-platform connectors. It reports aggregate traffic metrics only. Usermaven's CRM integration on the Scale plan is built specifically for connecting ad spend to closed-won revenue.
Is Usermaven worth $199/month for a small B2B SaaS team?
The Scale plan's CRM attribution and Maven AI are the reason to pick Usermaven, so if your team is not yet running enough paid ad spend to need multi-touch attribution against CRM data, the $84/month Growth plan or a simpler tool like Simple Analytics may be more proportionate to your current stage.
Which tool is cheaper for basic traffic tracking?
Simple Analytics, at €20/month for unlimited pageviews after a limited free tier. Usermaven starts at $84/month even for its base Growth plan, and that price reflects its broader attribution and product analytics scope rather than basic traffic counting alone.
Does either tool offer product analytics like funnels or retention cohorts?
Usermaven does, including feature adoption tracking, retention cohorts, and funnel analysis, available across its plans. Simple Analytics does not offer any product analytics; it is scoped entirely to web traffic metrics.