Agorapulse Review
Social media publishing, inbox management, reporting, ROI analysis, and listening for teams and agencies
Agorapulse is a social operations suite for a team that needs more than a publishing calendar. Its strongest case starts at Professional or Advanced, where ad-comment handling, workflows, moderation, advanced reports, ROI analysis, and competitor benchmarking become available. The $79-per-user annual entry price is hard to justify for a solo scheduler.
Pros and cons
- One inbox brings organic comments, messages, reviews, and supported paid-ad comments into the same team workflow
- Publishing covers Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky, and Google Business profiles
- Advanced adds moderation rules, bulk actions, shared calendars, advanced reports, ROI analysis, and competitor benchmarking
- Google Analytics integration links organic social traffic, leads, conversions, and revenue to posts and conversations
- The integrations page lists Canva, Google Drive, Bitly, Slack, Teams, Zapier, HubSpot, Salesforce, Looker Studio, an open reports API, and MCP for ChatGPT and Claude
- Standard starts at $79 per user per month on annual billing, well above lightweight scheduling tools
- Listening is a separately priced add-on based on conversation volume and historical lookback
- Standard has only basic audience and top-content reporting, while advanced reporting and ROI analysis start at Advanced
- X Plus, which adds X inbox and detailed analytics, is a separate $50-per-profile monthly add-on
- Custom is required for unlimited profiles, API access, sentiment analysis, SSO, custom roles, and multi-step approval workflows
What is Agorapulse?
Agorapulse is a social media management platform for scheduling, approvals, conversations, reporting, and website-outcome measurement. It supports Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky, and Google Business. Ad accounts, Google Analytics, and third-party integrations do not count toward paid profile allowances.
The unified inbox handles organic and paid-post comments, mentions, private messages, and reviews. Teams can filter, label, assign, bookmark, and bulk-process conversations; Professional adds reply-collision detection, while Advanced adds saved replies, automated moderation rules, and bulk actions.
Standard includes basic audience and top-content reports with branded exports, while Advanced adds ads reports, competitor benchmarking, advanced reporting, and ROI analysis. The ROI view combines Agorapulse data with Google Analytics to attribute organic social traffic, leads, conversions, and revenue to profiles, content, and team members.
Core features
Multi-network publishing, calendars, and approvals
Agorapulse schedules unlimited posts on paid plans through a unified content calendar for Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Threads, Pinterest, Bluesky, and Google Business. The composer supports multi-network publishing, audience targeting, UTM tracking, Canva, queues, and CSV uploads of up to 200 posts. It can schedule first comments on Instagram, Facebook, and LinkedIn, plus X threads; Professional adds link-in-bio, product tagging, and calendar notes, while Custom adds multi-step approvals.
Unified inbox and paid-comment moderation
The inbox centralises comments, direct messages, mentions, and reviews, with filters by item type, date, label, and action. Teams can apply labels, notes, assignments, bookmarks, translations, and post-level moderation. Professional and above include reply-collision detection, and Advanced adds saved replies, automated moderation rules, and bulk management. Connected Facebook, Instagram, LinkedIn, and TikTok ad accounts can supply paid-ad comments to the same inbox.
Reports, exports, and social ROI
Profile reports cover audience and top content, while post reporting covers reach, impressions, clicks, and engagement. Other reports cover response time, team activity, labels, Facebook and Instagram competitors, LinkedIn personal profiles, and video metrics. PDF and CSV exports are available, while PowerPoint exports and scheduled emails sit in advanced reporting. ROI combines Google Analytics and Agorapulse data to connect organic social work with traffic, leads, conversions, and revenue.
Listening and monitoring as an add-on
Advanced Listening tracks brand, industry, or competitor conversations across Facebook, Instagram, YouTube, LinkedIn, Reddit, news sites, blogs, and forums, with direct TikTok mentions also listed. Its Listening Screening separates relevant brand conversations from coincidental keyword matches. Listening is an add-on priced by monitored conversation volume and historical lookback. X remains available for publishing and management, not monitoring.
Agency operations and business integrations
Agency workflows include shared calendars, approvals, content and inbox assignments, asset libraries, UTM tracking, multi-location personalisation, and white-label reporting. Integrations include Google Analytics, Looker Studio, HubSpot, Salesforce, Slack, Teams, Zapier, Google Drive, Canva, Bitly, and Tenor. Agorapulse also lists an open reports API and MCP for ChatGPT and Claude, but API access is listed on Custom.
Pricing
| Feature | Free $0 | Standard $79/user/mo billed annually ($99/user/mo monthly) | Professional $119/user/mo billed annually ($149/user/mo monthly) | Advanced $149/user/mo billed annually ($199/user/mo monthly) | Custom Tailored pricing |
|---|---|---|---|---|---|
| Social profiles | 3 | 10 | 10 | 10 | Unlimited |
| Scheduled posts | 10 | Unlimited | Unlimited | Unlimited | Unlimited |
| Social inbox | Basic | Organic messages and comments | Organic messages, comments, and ad comments | Organic messages, comments, and ad comments | Organic messages, comments, and ad comments |
| Reporting | Basic reporting | Basic audience and top-content reports with branded exports | Basic audience and top-content reports with branded exports | Advanced reports, ads reports, ROI analysis, and competitor benchmarking | Full reporting with historical-data import and sentiment analysis |
| Collaboration | Not listed | Not listed | Post and inbox assignments plus team-performance reports | Shared content calendars | SSO, custom roles, and multi-step approval workflows |
| Open reports API | ✗ | ✗ | ✗ | ✗ | ✓ |
Who it is for
A marketing team that already uses Google Analytics and needs to connect organic social work to traffic, leads, conversions, or revenue has a more concrete reason to use Advanced than a team chasing engagement alone.
An agency can combine client-visible calendars, approvals, inbox assignments, ad-comment moderation, automated reports, and white-label reporting instead of maintaining separate publishing and reporting processes.
A brand with many social accounts can use the shared calendar, custom fields, asset library, profile-level access restrictions, and Custom plan’s unlimited profiles, provided the higher per-user cost fits the operating model.
Verdict
Agorapulse earns an 8.3 because it puts publishing, frontline engagement, reporting, and Google Analytics-based ROI in a coherent social workflow. Advanced is the meaningful plan for an accountable social team, since that is where moderation rules, shared calendars, advanced reporting, ROI, and competitor benchmarking arrive. Its pricing makes it a poor default for a solo creator who only needs scheduled posts, and the separate listening and X add-ons can materially raise the bill.
Frequently asked questions
How much does Agorapulse cost for a social media team in 2026?
Agorapulse lists Standard at $79 per user per month on annual billing or $99 monthly, Professional at $119 annually or $149 monthly, and Advanced at $149 annually or $199 monthly. It also offers a free plan, a Custom tier with tailored pricing, and a 30-day trial with no credit card required.
Which Agorapulse plan includes social media ROI reporting and competitor benchmarking?
Agorapulse Advanced includes ROI analysis and competitor benchmarking, while Standard provides basic social media ROI reporting and Professional adds ad-comment management and team-performance reports. The ROI product requires a connected Google Analytics account and uses UTM data to distinguish organic from paid social activity.
Can Agorapulse manage Facebook, Instagram, LinkedIn, TikTok, and X ad comments?
Agorapulse says its inbox captures comments from connected Facebook, Instagram, LinkedIn, and TikTok ad accounts, while X Plus is a separate add-on for X comments, direct messages, and detailed analytics. Professional and above include paid-ad comment handling for the supported ad networks.
Does Agorapulse include social listening for Reddit and X?
Agorapulse Advanced Listening covers Reddit keyword mentions and coverage across several social and web sources, but it does not currently support X monitoring. Listening is a separately priced add-on based on conversation volume and historical lookback, rather than a feature included in the core plan price.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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