Influence Review
AI social media scheduler for brand-guided drafts, review, and multi-channel publishing
Influence is a good fit for a small business or creator who wants AI drafting to end in a real, reviewable publishing plan instead of a pile of copied captions. Its public plans are unusually specific about post and AI-credit allowances, and it supports a long list of social, community, and publishing channels. It is less convincing for a conventional social team that needs named seats, approvals between several people, listening, or a published service-level commitment.
Pros and cons
- Every public plan includes unlimited account connections across 20+ platforms, rather than charging by connected profile
- The workflow preserves a separate text and media version for each selected account before the user confirms publishing
- Influence IQ can use saved Brand Guidelines to propose and revise a single post or a multi-post campaign
- ChatGPT, Claude, Codex, and other assistant connections use an explicit review and fresh approval before publishing
- Starter, Growth, and Pro publish their annual prices, post allowances, and monthly Influence IQ credit allocations
- The published plans describe publishing volume and IQ credits, but do not publish included user or collaborator allowances
- Assistant workflows have a separate rolling 24-hour scheduling allowance of 20, 50, or 100 destinations, depending on plan
- Influence IQ credits expire at the end of the subscription month, although purchased extra credits do not expire
- Insights are available only where a connected provider exposes them, so reporting coverage varies by channel
- The public support route is email and the site does not publish a response-time commitment
What is Influence?
Influence is a social publishing workspace aimed at creators and small businesses. It combines a calendar, account connections, a media library, channel-specific post versions, and Influence IQ, its drafting assistant. A user can start with one update or a campaign, choose connected accounts, tailor the copy and media for each destination, and keep the result as a draft until it is ready.
The product is notably strict about the last step. Publishing now opens a final review, while scheduling asks for a local date and time before showing the same review. The review brings together the account, text, media, settings, time, and time zone; changing any of those details requires review of the new version. Upcoming permits a future campaign to be rescheduled or cancelled before delivery begins, and Activity records whether each destination published or needs review.
Influence is broader than an Instagram-first scheduler. Its public directory lists major social networks including Instagram, Facebook, LinkedIn, X, Threads, YouTube, TikTok, Pinterest, Bluesky, and Mastodon, alongside community, messaging, and publishing destinations such as Discord, Slack, Telegram, WhatsApp, WordPress, Ghost, and Discourse. Supported formats and settings still vary by provider, so a team with one non-standard channel should verify that channel before adopting the tool for its whole calendar.
Core features
Calendar, campaigns, and account-specific posts
Influence lets a user write a Single Post or group related updates into a Campaign. Each selected connected account receives its own version with its own text and media preview, rather than forcing one caption across every network. The calendar shows drafts and scheduled work, while Upcoming is the place to change or cancel a future campaign before delivery starts.
Review before publishing and delivery status
A publish-now action does not send immediately: Influence opens a final review first. Scheduling similarly requires a local date and time, then asks the user to confirm the copy, media, account, settings, and timing. Activity reports a per-account outcome, using Published for a confirmed send and Needs review for an uncertain result that should be checked before retrying, which helps avoid accidental duplicates.
Influence IQ and saved Brand Guidelines
Influence IQ drafts and revises social posts and campaigns using saved Brand Guidelines, user notes, and selected media. The user can edit proposed wording, media, and dates, or keep a proposal unscheduled as a draft. Text drafting, revisions, and available image generation consume Influence IQ credits, and the workspace shows a balance before a request is sent; actual use varies with the request and selected media.
30+ connected destinations
The public site lists more than 30 supported destinations, from Instagram, Facebook, LinkedIn, X, Threads, YouTube, TikTok, Pinterest, Bluesky, and Mastodon to Discord, Slack, Telegram, Signal, WhatsApp, Twitch, WordPress, Ghost, Discourse, and other community or publishing platforms. The pricing cards state unlimited account connections across 20+ platforms on every tier. A connected account must be eligible to publish before Influence will approve delivery, and individual format support remains provider-dependent.
Assistant connections, API, and MCP workflow
Influence provides public connection guides for ChatGPT, Claude, Claude Code, Codex, and other assistants, plus developer documentation for its HTTP API, SDK, CLI, and MCP integration. An assistant can work with saved brand context, connected destinations, drafts, media, reviews, publishing, scheduling, and available Insights within the permissions a workspace grants. Assistant-originated publishing still requires an exact review and fresh approval; a batch can contain up to 10 posts and 50 destinations, while assistant and IQ scheduling share a separate 24-hour destination allowance.
Pricing
| Feature | Starter €170/year | Growth €170 for the first year, then €340/year | Pro €610/year |
|---|---|---|---|
| Posts per month | 50 | 150 | Unlimited |
| Influence IQ credits per month | 1,500 | 3,750 | 7,500 |
| Connected accounts | Unlimited | Unlimited | Unlimited |
| Publishing platforms | 20+ | 20+ | 20+ |
| Post scheduling and calendar | ✓ | ✓ | ✓ |
| Campaigns with Influence IQ | ✓ | ✓ | ✓ |
| Channel-specific text and media | ✓ | ✓ | ✓ |
| Channel insights where available | ✓ | ✓ | ✓ |
| Assistant or IQ scheduling allowance, rolling 24 hours | 20 destinations | 50 destinations | 100 destinations |
| Trial | 7 days | 7 days | 7 days |
Who it is for
A business owner who needs to turn approved facts, photos, and a clear brand voice into a recurring calendar gets an understandable starting point with Starter. The 50-post cap is a real ceiling, but unlimited connected accounts makes the plan practical for a business with several active profiles.
Someone adapting one idea for LinkedIn, Instagram, TikTok, a community, and a blog can use the account-specific versions instead of maintaining copies in separate schedulers. Growth is the more realistic choice when 50 monthly posts or 1,500 IQ credits will not cover the routine.
A team using ChatGPT, Claude, or Codex to prepare social content will value that an assistant saves drafts and cannot silently publish. The operator should still inspect the final review, particularly media, destinations, platform settings, and time zone, before giving approval.
Verdict
Influence earns a 7.8 because the product connects AI drafting to the mundane controls that make publishing safe: channel-specific versions, a calendar, an explicit review, and per-destination delivery status. At the published annual rates, Starter and Pro are competitively priced for a solo operator with many accounts, while the Growth promotion makes its first year unusually cheap. The tradeoff is that the public offer says much more about post volume than people, permissions, listening, or advanced reporting, so it is a better publishing system than a full social operations platform.
Frequently asked questions
How much does Influence cost for a small business scheduling social posts in 2026?
Influence lists Starter at €170 per year, Growth at a promotional €170 for its first annual year before €340 per year, and Pro at €610 per year. All three plans begin with a seven-day trial, include unlimited account connections across 20+ platforms, and differ mainly in monthly post and Influence IQ credit allowances.
Can Influence publish different versions of the same campaign to LinkedIn, Instagram, and TikTok?
Yes, Influence creates a separate version for every selected connected account, with its own text and media preview. You can edit each version before a campaign is scheduled or published, although available formats and settings depend on the individual platform.
Does Influence require approval before ChatGPT or Claude can publish a social post?
Yes, Influence requires an exact review and fresh approval before an assistant-originated post is published or scheduled. The review covers the text, destination accounts, media, settings, and time, and changing those details requires a new review.
What are the Influence AI scheduling limits for ChatGPT, Claude, or Codex workflows?
Influence applies a rolling 24-hour assistant and Influence IQ scheduling allowance of 20 destinations on Starter, 50 on Growth, and 100 on Pro. Each destination counts separately, so one post scheduled to three accounts uses three slots; the company says this allowance does not limit web-interface scheduling or ordinary API automation.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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