Whatsmyserp Review
Daily rank tracking with unlimited on-demand keyword refreshes and white-label client reporting from $19.99/month.
A clean, affordable rank tracker that stands out for its unlimited on-demand keyword refreshes and white-label reports, ideal for agencies that do daily rank checks and need professional client-facing output without a high price tag.
Pros and cons
- Unlimited on-demand keyword refreshes at all pricing tiers
- White-label client reporting included from the Starter plan
- Daily automatic updates with local geo-location tracking
- Simple, clean interface with low learning curve
- Custom position change alerts to catch ranking drops fast
- No API access at any tier, limiting automation and custom integrations
- No AI visibility tracking for LLMs like ChatGPT or Claude
- No backlink monitoring or technical SEO audit features
What is Whatsmyserp?
Whatsmyserp is a focused rank tracking tool that monitors website keyword positions on Google with daily automatic updates and on-demand refresh capabilities. One of its standout features is that on-demand refreshes are unlimited across all plans, meaning you can check current positions as often as needed without burning through a separate refresh quota. This is particularly useful during active SEO campaigns where you want to see ranking impact quickly after publishing content or acquiring links.
White-label reporting is available starting from the Starter plan at $19.99 per month, which is unusually generous at this price point. Most platforms reserve white-label features for mid-tier or high-tier plans. This makes Whatsmyserp attractive for small agencies that need professional client deliverables without committing to $50 to $100 per month platforms.
The tool is deliberately focused on rank tracking and does not try to be an all-in-one SEO suite. There is no backlink monitoring, technical site auditing, or AI visibility tracking for LLMs. Teams that need those features will need separate tools. But for agencies and freelancers whose primary workflow is reporting on Google keyword positions to clients, Whatsmyserp covers the core need at a price that is hard to argue with.
Core features
Daily Automatic Ranking Updates
Keyword positions update automatically every day without requiring any manual action. The daily cadence means you always have fresh data for client reporting and can spot ranking changes within 24 hours of them happening. Historical data is retained so you can compare current positions against any prior period.
Unlimited On-Demand Keyword Refreshes
Unlike many rank trackers that limit how many manual checks you can run per day or month, Whatsmyserp allows unlimited on-demand refreshes across all plans. This means you can trigger an immediate rank check anytime you want to see live data rather than waiting for the nightly update, which is valuable when you've just made a significant change to a page.
White-Label Client Reporting
Produces branded reports for client delivery with your agency name, logo, and color scheme. White-label reports are available from the Starter plan, which is unusual for a $19.99/month tool. This covers the core reporting need for agencies that need to present rank data professionally without a separate report-building workflow.
Local Geo-Location SERP Tracking
Tracks keyword positions as seen from specific geographic locations, which is essential for local SEO campaigns. Monitoring positions in a client's target city rather than from a national default gives much more accurate data for businesses where local rankings drive the majority of search traffic.
Custom Position Change Alerts
Set alerts to trigger when specific keywords move above or below position thresholds you define. A notification when a target keyword drops out of the top 10, or when a new keyword breaks into the top 3, lets you respond to ranking changes without monitoring the dashboard constantly. Alerts are sent via email.
Pricing
| Feature | Starter $19.99/mo | Premium $29.99/mo | Professional $59.99/mo |
|---|---|---|---|
| Daily rank updates | ✓ | ✓ | ✓ |
| On-demand refreshes | Unlimited | Unlimited | Unlimited |
| White-label reports | ✓ | ✓ | ✓ |
| Local geo-location tracking | ✓ | ✓ | ✓ |
| Position change alerts | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ |
Who it is for
Agencies that send clients weekly or bi-weekly rank reports and need unlimited on-demand checks to verify positions before sending. White-label reports at the Starter plan price make professional delivery accessible without a high tool budget.
Solo consultants managing 5 to 15 client accounts who need clean rank data and branded reports. The Starter plan covers most solo use cases at $19.99 per month, with unlimited refreshes removing the anxiety of burning through a limited check quota.
Practitioners focused on local search visibility who need geo-location specific rank checks. Tracking positions as seen from a client's target city rather than a default national location produces accurate data for local SEO reporting.
Verdict
Whatsmyserp delivers the core agency rank tracking workflow, including white-label reports and unlimited refreshes, at one of the lowest price points in the market. The absence of API access and LLM visibility tracking keeps it narrower than all-in-one platforms, but for its intended use case it is well-executed.
Frequently asked questions
Are on-demand refreshes really unlimited?
Yes, Whatsmyserp offers unlimited on-demand keyword refreshes across all pricing plans. You are not limited to a quota of manual checks per day or month.
Does Whatsmyserp include white-label reports on the cheapest plan?
Yes, white-label client reporting is included from the Starter plan at $19.99/month. This is unusual, as most platforms only unlock white-label features at higher price tiers.
Does Whatsmyserp have an API?
No, Whatsmyserp does not currently offer API access at any pricing tier. If you need to pull rank data programmatically into your own systems, consider SERPWoo or SERPROBOT instead.
Does Whatsmyserp track AI visibility?
No, the tool is focused on Google keyword position tracking only. It does not monitor brand visibility in AI-generated answers from ChatGPT, Claude, Gemini, or other LLMs. For AI visibility monitoring, look at AI Peekaboo or TrueRanker.
What search engines does Whatsmyserp track?
Whatsmyserp is focused on Google search rankings. If you need tracking across Bing, Yahoo, or other search engines, you may need to supplement with a tool like SERPROBOT.