Agency Dashboard vs DashThis in 2026: an all-in-one SEO bundle from $5 vs a polished reporting-only tool from $44
Agency Dashboard adds rank tracking, site audits, and a CRM to its reporting for less money. DashThis skips all of that and puts the budget into integration breadth and report polish.
Agency Dashboard
DashThis- Agency Dashboard's Freelancer plan at $35/month includes rank tracking, unlimited site audits, keyword research, and a content bot. DashThis at a comparable $44/month Individual plan includes none of those, just 3 dashboards and 15 data sources.
- DashThis connects to 30+ integrations versus Agency Dashboard's 15, and includes AI Insights (summary, wins, opportunities, issues) on every plan at no extra cost.
- Agency Dashboard prices by campaign count (1 to unlimited); DashThis prices by dashboard and data source count (3 to 50 dashboards). The models are not directly comparable client-for-client.
- Agency Dashboard includes a CRM for lead capture and a project management module. DashThis has neither; it is purely a reporting and visualization layer.
- DashThis offers a documented 14-day free trial with no credit card required. Agency Dashboard promotes a "Get Started Free" entry point but does not clearly document trial terms.
- Agency Dashboard support is email-only on most plans with no live chat on lower tiers. DashThis includes chat support from its Professional plan and a customer success specialist from Business upward.
- Agency Dashboard's Local Search Grid tracks granular Google Maps rankings, a feature category DashThis does not touch at all since it has no SEO tooling.
Agency Dashboard and DashThis both promise white-label client reporting, but the resemblance mostly stops at the report itself. Agency Dashboard starts at $5 a month for a single campaign and scales to $700 for Enterprise, bundling in unlimited rank tracking, unlimited site audits, keyword research, a Local Search Grid for Google Maps rankings, a Content Bot, and a lightweight CRM alongside the reporting layer. DashThis starts at $44 a month for 3 dashboards and 15 sources, scaling to $429 for 50 dashboards and 200 sources, and does none of that: no rank tracking, no site audits, no CRM, just a focused, well-designed reporting and dashboard tool with AI Insights included on every plan and unlimited users throughout. The unusual part of this comparison is that the cheaper tool is also the broader one; the trade-off is polish, integration count, and support depth, not price for features.
The tools at a glance
Agency Dashboard
All-in-one agency reporting with rank tracking, site audits, and content tools starting at $5 per month
Agency Dashboard bundles what most agencies buy from three or four separate subscriptions into one platform: rank tracking with daily updates, unlimited site audits, keyword research, white-label reporting, a Content Bot for blog and meta generation, and a lightweight CRM. Pricing starts at $5 a month for a single campaign and 50 keywords, moving to $35 for Freelancer, $125 for Agency, $195 for Agency Plus, and $700 for Enterprise.
The features that would normally push a reporting tool's price up are here from the lower tiers. Unlimited site audits and keyword research are included on every plan, not gated to a top tier. The Local Search Grid tracks Google Maps rankings at a granular geographic level, a feature most reporting platforms outsource to a dedicated local SEO tool entirely. Unlimited user seats and unlimited client logins are included even on the $5 Starter plan.
The honest cost of that breadth is polish and support. Integrations top out at around 15, well short of DashThis or AgencyAnalytics. Support is email-only on most tiers with no live chat until higher plans, and the interface has rougher edges than a tool built purely for reporting. For agencies where client-facing polish and integration depth matter more than raw feature count, that gap is worth weighing against the price.
| Feature | Starter $5/mo | Freelancer $35/mo | Agency $125/mo | Agency Plus $195/mo | Enterprise $700/mo |
|---|---|---|---|---|---|
| Campaigns | 1 | 10 | 50 | Unlimited | Unlimited |
| User seats and client logins | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Rank tracking | Yes (50 keywords) | Yes (250 keywords) | Yes (500 keywords) | Yes (750 keywords) | Yes (1000+ keywords) |
| Site audits and keyword research | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| White-label reporting | Yes | Yes | Yes | Yes | Yes |
| Local Search Grid | No | Yes | Yes | Yes | Yes |
| CRM | Yes | Yes | Yes | Yes | Yes |
| Priority email support | No | No | Yes | Yes | Yes |
DashThis
Automated marketing reporting dashboards with 30+ integrations and full white-label branding for agencies
DashThis does one job and does it with more polish than Agency Dashboard: turning multi-channel marketing data into branded, client-ready dashboards. It connects to 30+ platforms including Google Analytics, Google Ads, Facebook, and LinkedIn, and is priced by dashboard and data source count rather than by client or campaign, starting at $44 a month for 3 dashboards and 15 sources.
AI Insights ships on every plan, automatically surfacing a summary, wins, opportunities, and issues for each dashboard, which gives an account manager talking points without manual interpretation. White-label branding, including custom domain, logo, and sender email, is included at every tier, and unlimited users means adding a contractor never triggers an upgrade. Preset templates and calculated widgets cover common service lines and let you clone a report layout across clients quickly.
What DashThis leaves out is deliberate: no rank tracking, no site audits, no keyword research, no CRM. It is a reporting and visualization layer only, and agencies that want those capabilities need a separate tool alongside it, which is exactly the gap Agency Dashboard is built to close at a lower combined price.
| Feature | Individual $44/mo | Professional $139/mo | Business $279/mo | Standard $429/mo |
|---|---|---|---|---|
| Dashboards | 3 | 10 | 25 | 50 |
| Data sources | 15 | 40 | 100 | 200 |
| Users | Unlimited | Unlimited | Unlimited | Unlimited |
| AI Insights | Yes | Yes | Yes | Yes |
| White-label branding | Yes | Yes | Yes | Yes |
| Chat support | No | Yes | Yes | Yes |
| Rank tracking or site audits | No | No | No | No |
Head-to-head feature comparison
| Feature | Agency Dashboard | DashThis |
|---|---|---|
| Pricing model | Per campaign count | Per dashboard and data source |
| Starting price | $5/mo | $44/mo (3 dashboards) |
| Integrations | 15 | 30+ |
| Unlimited users | Yes | Yes |
| White-label reporting | Yes | Yes |
| Rank tracking | Yes, all plans | No |
| Site audits | Yes, unlimited on all plans | No |
| Keyword research | Yes, unlimited on all plans | No |
| CRM | Yes, included | No |
| AI insights | No dedicated feature | Yes, all plans (summary, wins, opportunities, issues) |
| Free trial | Unclear, "Get Started Free" not fully documented | 14 days, no credit card |
| Chat support | No on lower tiers | Yes, from Professional plan |
Which should you choose?
Agency DashboardDashThisAgency DashboardDashThisAgency DashboardDashThisAgency DashboardThis is not really a features-versus-price trade-off in the usual sense, because the cheaper tool has more features, not fewer. Agency Dashboard's Freelancer plan at $35 a month does things DashThis simply does not attempt: rank tracking, unlimited site audits, keyword research, a CRM. What you give up for that breadth is refinement. DashThis has more than double the integrations, chat support from its second tier, a documented free trial, and a design language that reads as more finished. If your agency's SEO tooling already lives elsewhere, that gap does not matter and DashThis wins on pure reporting quality. If it does not, Agency Dashboard's bundle can replace two or three subscriptions at once.
Bottom line
Choose Agency Dashboard if you need rank tracking, site audits, or a CRM alongside reporting and want to avoid paying for three separate tools, especially as a freelancer or small agency where the $35 Freelancer plan covers most of what you need. Choose DashThis if reporting quality, integration breadth, and support responsiveness matter more than SEO tooling, and you already have rank tracking or site audits handled elsewhere. Agencies that want both genuine SEO depth and DashThis-level report polish in a single tool will not find it here; that combination sits with AgencyAnalytics, at a higher price than either of these two.
Frequently asked questions
Is Agency Dashboard or DashThis cheaper for a freelancer with a handful of clients?
Agency Dashboard is cheaper and does more for a freelancer with a handful of clients. Its Freelancer plan at $35/month includes rank tracking, unlimited site audits, keyword research, and white-label reporting for up to 10 campaigns, while DashThis's comparable $44/month Individual plan covers only 3 dashboards and 15 sources with no SEO tooling included at all.
Does DashThis include rank tracking or site audits like Agency Dashboard?
No, DashThis does not include rank tracking, site audits, or keyword research on any plan. It is purely a reporting and dashboard visualization layer. Agency Dashboard includes all three, unlimited, starting from its lowest paid tier, which is the core functional gap between the two tools.
Which tool has more marketing integrations, Agency Dashboard or DashThis?
DashThis connects to 30+ marketing integrations versus Agency Dashboard's roughly 15. For agencies running clients on a wider range of ad platforms or niche tools, DashThis is more likely to have a native connector, while Agency Dashboard covers the core Google, Meta, and social channels most agency clients actually use.
Is there a free trial for either tool?
DashThis offers a documented 14-day free trial with no credit card required, giving access to 10 dashboards to build and share real reports. Agency Dashboard promotes a "Get Started Free" entry point and a $5/month Starter tier, but does not clearly document whether that is a limited free account or a time-boxed trial, so it is worth confirming directly before assuming a no-cost evaluation period.
Does Agency Dashboard include a CRM, and does DashThis have anything similar?
Yes, Agency Dashboard includes a lightweight CRM for capturing leads from Google Ads, Meta, and custom forms, plus a project management module for tasks and deadlines. DashThis has no CRM or lead management feature of any kind, since it is scoped entirely to reporting and dashboards.
Which tool is better for local SEO agencies tracking Google Maps rankings?
Agency Dashboard is the clear choice for local SEO work because of its Local Search Grid feature, which tracks Google Maps rankings at a granular geographic level within a defined radius. DashThis has no rank tracking of any kind, local or organic, so agencies focused on local search visibility would need a separate tool alongside it entirely.