Agency Dashboard Review
All-in-one agency reporting with rank tracking, site audits, and content tools starting at $5 per month
Agency Dashboard punches well above its price point. At $35 per month for the Freelancer plan you get rank tracking, site audits, keyword research, automated reporting, white-label branding, and a content generation bot, all with unlimited users and client logins. The breadth of features for the cost is genuinely hard to match. The trade-off is maturity: the platform is clearly still building, support is email-only on most plans, and integration depth is thinner than more established tools. For budget-conscious agencies that need an all-in-one dashboard without paying enterprise rates, it is worth serious evaluation.
Pros and cons
- Exceptional value: rank tracking, site audits, keyword research, and reporting bundled from $5 per month
- Unlimited user seats and unlimited client logins on all plans, including the $5 Starter tier
- White-label reporting included on all paid plans
- Content Bot for blog generation, meta tag generation, and rewriting built directly into the platform
- Local Search Grid for Google Maps rank tracking, which most reporting tools do not include
- CRM module for capturing and managing leads from Google Ads, Meta, and custom forms
- Integration list is shorter than competitors: 15 integrations versus 85+ on AgencyAnalytics
- Support is email-only on most plans, no live chat on lower tiers
- Platform feels less polished than more established tools, with some UI rough edges
- No free trial mentioned: free plan or "Get Started Free" suggests a limited free tier rather than a full-feature trial
- Enterprise plan at $700 per month is a steep jump from the Agency Plus tier at $195 per month
What is Agency Dashboard?
Agency Dashboard is an all-in-one reporting and SEO platform built for marketing agencies that want a wide feature set without paying premium agency software prices. The platform combines what most agencies need to buy from three or four separate tools: rank tracking with daily updates, site audits, keyword research, automated client reporting, white-label dashboards, a content generation bot, and a CRM for lead tracking, all in one place starting at $35 per month for the Freelancer plan.
The feature scope is the main differentiator. Where tools like DashThis focus exclusively on reporting and visualization, Agency Dashboard includes an unlimited keyword rank tracker with desktop and mobile checking, local rank tracking via a Local Search Grid feature for Google Maps positions, unlimited competitor site audits, and backlink monitoring. The content tools add blog generation, SEO content grading, meta tag generation, and a rewriting tool with daily request limits that scale with the plan tier.
Integrations cover the core platforms: Google Ads, Google Analytics 4, Google Search Console, Google My Business, Facebook, Instagram, LinkedIn, YouTube, Amazon Ads, Bing Ads, and a handful of third-party tools. The list is shorter than competitors but covers the channels most agency clients actually run. Pricing is per campaign count on lower tiers, moving to unlimited campaigns on the Agency and above plans, with all plans including unlimited user seats and client logins.
Core features
Rank Tracker with Daily Updates
Agency Dashboard includes keyword rank tracking with daily updates across desktop and mobile. Keywords are tracked with on-demand checks included on all plans, so you are not waiting for scheduled refreshes when you need a snapshot before a client call. Keyword grouping filters let you organize tracked terms by topic, page, or campaign. The Starter plan supports 50 keywords, scaling to 1,000 on the Agency Plus plan and 5,000 on Enterprise.
Local Search Grid
The Local Search Grid feature tracks Google Maps rankings at a granular geographic level, showing exactly where a business appears in local search within a defined radius. This is a feature most reporting platforms outsource to dedicated local SEO tools like BrightLocal, so having it bundled is meaningful for agencies serving multi-location businesses or local service clients. It is listed as available from the Freelancer plan upward.
Unlimited Site Audits and Keyword Research
Site audits and keyword research are unlimited across all plans, with no cap on pages audited per month. Competitor site audits are also unlimited, useful for benchmarking client performance against up to five competitors in a single report view. Keyword research includes search volume trends, related keyword suggestions, domain-level analysis, and CSV export. These tools are typically only available as add-ons or on higher tiers in competing platforms.
Content Bot
The Content Bot module includes a blog generator, SEO content grader, meta tag generator, rewriting tool, and custom request option. Daily limits apply: 10 requests per day on the Starter plan, scaling to 200 on the Enterprise plan. This is not a replacement for a dedicated AI content tool, but for agencies that need occasional content support built into their reporting workflow without adding another subscription, it covers the basics.
White-Label Automated Reporting
All plans include white-label reporting with custom logo, colour scheme, and brand messaging. Automated reports can be scheduled daily, weekly, or monthly and sent directly to clients. The client login portal gives clients view-only access to their own dashboards at any time. The all-in-one dashboard view combines SEO, PPC, Google My Business, and social data in one place per client, reducing the number of reports an agency needs to maintain.
CRM and Project Management
Agency Dashboard includes a lightweight CRM for capturing leads from Google Ads, Meta, and custom forms, tracking interactions, and managing the lead pipeline. The project management module handles tasks, deadlines, files, and team discussions for agency client work. These are unusual inclusions at this price point and reduce the need for separate project management or CRM subscriptions for smaller agencies.
Pricing
| Feature | Starter $5/mo | Freelancer $35/mo | Agency $125/mo | Agency Plus $195/mo | Enterprise $700/mo |
|---|---|---|---|---|---|
| Campaigns | 1 | 10 | 50 | Unlimited | Unlimited |
| User seats | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Client logins | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Keywords tracked | 50 | 250 | 500 | 750 | 1000+ |
| Site audits | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Keyword research | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| White-label reporting | Yes | Yes | Yes | Yes | Yes |
| Automated reports | Yes | Yes | Yes | Yes | Yes |
| Blog generator (daily) | No | 50 | 100 | 150 | 200 |
| SEO content grader (daily) | No | 50 | 100 | 150 | 200 |
| Local Search Grid | No | Yes | Yes | Yes | Yes |
| Priority email support | No | No | Yes | Yes | Yes |
| Onboarding call | No | No | No | Yes | Yes |
Who it is for
Agencies that are currently paying separately for a rank tracker, a reporting tool, and a keyword research subscription will find the Agency plan at $125 per month covers all three without the combined cost. The breadth of features for the price is the primary reason to choose Agency Dashboard over more specialized competitors.
The Freelancer plan at $35 per month gives a solo operator rank tracking, keyword research, unlimited site audits, white-label reports, and a content bot. That feature set at that price is difficult to match, making it a strong option for freelancers who want professional tooling without enterprise pricing.
The Local Search Grid feature for Google Maps rank tracking is a genuine differentiator for agencies serving local businesses. Combined with Google My Business integration and location-level reporting, Agency Dashboard supports local SEO workflows that many general-purpose reporting tools cannot handle without a third-party add-on.
Verdict
Agency Dashboard is the most feature-dense option at its price point in the agency reporting category. The combination of rank tracking, unlimited site audits, keyword research, white-label reporting, content tools, and CRM from $35 per month is hard to argue against on cost grounds. The honest caveat is that "all-in-one" at this price means a platform that is still maturing: the interface is less refined than DashThis or AgencyAnalytics, the integration list is shorter, and support infrastructure is thinner. For agencies that are price-sensitive and need breadth over polish, it earns a clear recommendation. For agencies where client perception of tool quality matters or where specific platform integrations are required, evaluate the alternatives first.
Frequently asked questions
Is Agency Dashboard really free to start?
There is a free Starter tier at $5 per month and the site promotes a "Get Started Free" entry point, suggesting a limited free account exists. The Starter plan at $5 per month covers 1 campaign with 50 keywords. Contact the team to confirm current free tier terms before assuming a no-cost trial.
What integrations does Agency Dashboard support?
Agency Dashboard connects to Google Ads, Google Analytics 4, Google Search Console, Google My Business, Facebook, Instagram Ads, LinkedIn, YouTube, Amazon Ads, Bing Ads, BrightLocal, CallRail, and a few others. The list covers the main agency channels but is shorter than competitors like AgencyAnalytics which support 85+ platforms.
Does Agency Dashboard include rank tracking on all plans?
Yes. Rank tracking is included on all plans with daily updates and on-demand checks. The Starter plan tracks 50 keywords, the Freelancer plan tracks 250, and the Agency plan tracks 500. Desktop and mobile tracking are both included from the Freelancer plan upward.
What does the Local Search Grid do?
The Local Search Grid tracks where a business appears in Google Maps search results at a granular geographic level. It shows rankings within a defined radius around a target location, useful for local service businesses or multi-location retailers that need to know their Google Maps visibility by neighborhood or city zone.
Is white-label reporting included on the basic plans?
Yes. White-label reporting with custom logo, colour scheme, and brand messaging is included on all plans, including the $5 Starter tier. Unlimited client logins and user seats are also included across all plans.
How does Agency Dashboard compare to AgencyAnalytics?
Agency Dashboard is significantly cheaper and includes features AgencyAnalytics does not, like rank tracking, keyword research, and site audits. AgencyAnalytics has more integrations (85+ versus 15), a more polished interface, anomaly detection, industry benchmarks, and a stronger support infrastructure. The right choice depends on whether breadth of features or depth of integrations and polish matter more for your agency.