Agency Dashboard vs Octoboard in 2026: SEO-native dashboard vs multi-channel analytics platform
Agency Dashboard includes white-label reporting on every plan from $5 a month, with unlimited rank tracking, site audits, and keyword research built in. Octoboard covers more ground, marketing, web analytics, PPC, and ecommerce, but gates white-label client portals to its ~$75 a month Agency tier.
Agency Dashboard
Octoboard- Agency Dashboard includes white-label reporting on every plan, including the $5 a month Starter tier. Octoboard gates its white-label client portal to the Agency plan at roughly $75 a month, with no white-label on the ~$30 a month Business tier.
- Octoboard covers marketing analytics, web analytics with live heatmaps and B2B visitor identification, PPC cross-channel data, and ecommerce analytics for Stripe, Shopify, and WooCommerce. Agency Dashboard has none of the web analytics, PPC cross-channel, or ecommerce modules.
- Agency Dashboard offers unlimited site audits and unlimited keyword research on every plan. Octoboard includes a rank tracker and embedded SEO audits too, but does not disclose usage limits publicly.
- Octoboard exports data to BigQuery and Looker Studio on Agency and Enterprise plans. Agency Dashboard has no BI connector or data warehouse export at any tier.
- Neither tool offers a public REST API: Octoboard's own review notes no REST API or MCP integration listed, and Agency Dashboard does not publish an API at any price.
- Octoboard offers a 14-day free trial with no credit card required. Agency Dashboard has no formal trial, only a $5 a month Starter tier and an ambiguous "Get Started Free" prompt.
- Agency Dashboard includes a Content Bot for blog posts and meta tags. Octoboard has no content generation, but layers OpenAI-powered data insights on top of connected marketing data instead.
Agency Dashboard and Octoboard both sell breadth for a reasonable price, they just define breadth differently. Agency Dashboard's breadth is depth in one lane: unlimited rank tracking, unlimited site audits, unlimited keyword research, a content bot, and a basic CRM, all wrapped in white-label branding from the $5 a month Starter tier. Octoboard's breadth is horizontal: marketing analytics, web analytics with heatmaps and visitor identification, PPC cross-channel data, and ecommerce analytics for Stripe, Shopify, and WooCommerce, all under one login with BigQuery and Looker Studio export. The trade Octoboard makes for that range is that white-label client portals do not appear until the roughly $75 a month Agency plan, while Agency Dashboard includes white-label on its cheapest tier. Which one wins depends on whether your clients need SEO depth or channel breadth.
The tools at a glance
Agency Dashboard
All-in-one agency reporting with rank tracking, site audits, and content tools starting at $5 per month
Agency Dashboard stays in its lane and goes deep: rank tracking, unlimited site audits, unlimited keyword research, a Local Search Grid for Google Maps positions, and a Content Bot for blog posts and meta tags, all bundled with white-label branding from the very first paid tier. If a client's reporting needs are primarily SEO and general marketing performance, everything is available without upgrading past $35 a month.
It does not attempt Octoboard's horizontal spread. There is no web analytics module, no heatmaps, no ecommerce integration for Stripe or Shopify, and no BigQuery export. Agencies serving ecommerce clients that need customer segmentation or subscription revenue tracking alongside SEO reporting will hit a wall Octoboard does not have.
The clearest advantage over Octoboard is access to white-label branding at the entry price. A $5 a month agency still gets branded, unlimited client logins from day one, where Octoboard reserves that same capability for its Agency tier at roughly $75 a month, a fifteen-fold price gap for the same feature.
| Feature | Starter $5/mo | Freelancer $35/mo | Agency $125/mo | Agency Plus $195/mo | Enterprise $700/mo |
|---|---|---|---|---|---|
| White-label reporting | Yes | Yes | Yes | Yes | Yes |
| Client logins | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Rank tracking | 50 keywords | 250 keywords | 500 keywords | 750 keywords | 1000+ keywords |
| Site audits | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Content generation | No | Yes | Yes | Yes | Yes |
Octoboard
Multi-channel marketing analytics platform covering marketing, web analytics, PPC, and ecommerce with white-label client portals and BigQuery export.
Octoboard covers four distinct product areas under one subscription: Marketing Analytics with a built-in SEO rank tracker and embedded audits, Web Analytics with real-time dashboards and live heatmaps, PPC Data Analytics with cross-channel reporting and custom metrics, and Ecommerce Analytics with native Stripe, Shopify, and WooCommerce integrations. Agencies serving clients across more than SEO and paid media get a real answer inside one login instead of stitching tools together.
OpenAI-powered data insights sit on top of all of it, applying automated commentary to connected data without manual query building. Data can also flow out to BigQuery or Looker Studio on the Agency and Enterprise tiers, useful for teams that want Octoboard functioning as an ETL layer feeding their own warehouse rather than a closed reporting silo.
The catch is where white-label branding sits in the pricing. The ~$30 a month Business tier has none of it, no white-label client portal, no web analytics, no BigQuery export, so an agency has to commit to the ~$75 a month Agency tier before clients can see a branded dashboard at all. The pricing page is also not linked from the main navigation, which adds friction just to find out what any of this costs.
| Feature | Business From ~$30/mo | Agency From ~$75/mo | Enterprise Custom |
|---|---|---|---|
| White-label client portal | No | Yes | Yes |
| SEO rank tracker | Yes | Yes | Yes |
| Web analytics (heatmaps) | No | Yes | Yes |
| BigQuery / Looker Studio export | No | Yes | Yes |
| 14-day trial | Yes | Yes | Yes |
Head-to-head feature comparison
| Feature | Agency Dashboard | Octoboard |
|---|---|---|
| Starting price | $5/mo | ~$30/mo |
| White-label reporting | Yes, all plans including $5 Starter | No on Business, Yes from ~$75/mo Agency plan |
| Rank tracking | Yes, daily, 50-1000+ keywords by tier | Yes, included on all plans, usage limits not disclosed |
| Site audits | Yes, unlimited on every plan | Yes, embedded SEO audits, usage limits not disclosed |
| Keyword research | Yes, unlimited on every plan | No dedicated keyword research tool listed |
| Web analytics / heatmaps | No | Yes, live heatmaps and B2B visitor identification from Agency plan |
| Ecommerce analytics | No | Yes, Stripe, Shopify, and WooCommerce native integrations |
| BigQuery / Looker Studio export | No | Yes, from ~$75/mo Agency plan |
| OpenAI-powered data insights | No | Yes, applied automatically to connected data |
| Content generation | Yes, Content Bot: blog generator, meta tags, rewriting | No content generation tooling |
| Free trial | No formal trial; $5/mo Starter or "Get Started Free" | Yes, 14 days, no credit card required |
| API access | No public API at any price | No REST API or MCP integration listed |
Which should you choose?
Agency DashboardOctoboardOctoboardAgency DashboardOctoboardOctoboardAgency DashboardThe real dividing line is what "all-in-one" means to your agency. Agency Dashboard means SEO plus reporting plus light CRM and content tools, done cheaply and with white-label access from the first tier. Octoboard means marketing plus web analytics plus PPC plus ecommerce, done broadly, with a real 14-day trial and BigQuery export, but with white-label branding withheld until the Agency plan. An SEO-and-content shop will find Agency Dashboard's $5 a month tier does more of what it actually needs than Octoboard's ~$30 a month Business tier, which cannot even show a client a branded dashboard. An agency juggling ecommerce and web analytics clients will find the opposite is true.
Bottom line
Pick Agency Dashboard if your clients mainly need SEO reporting, rank tracking, and site audits, and you want white-label branding without paying for a tier you do not need. Pick Octoboard if you are reporting on ecommerce, web analytics, or PPC alongside SEO and are willing to commit to the ~$75 a month Agency plan to unlock white-label output and BigQuery export. Try Octoboard's 14-day trial first if you are unsure which category your client mix falls into, since Agency Dashboard has no equivalent trial to test the same way.
Frequently asked questions
Does Octoboard include white-label reporting on its cheapest plan?
No, Octoboard's white-label client portal is not available on the ~$30 a month Business tier, only from the ~$75 a month Agency plan upward. Agency Dashboard includes white-label reporting on every plan, including its $5 a month Starter tier, which is the more accessible option for an agency that needs branded reports immediately.
Which tool is better for an agency that also manages ecommerce clients?
Octoboard is built for this specifically, with native Stripe, Shopify, and WooCommerce integrations covering customer segmentation, retention analysis, and subscription revenue tracking inside its Ecommerce Analytics module. Agency Dashboard has no ecommerce-specific reporting, so agencies with Shopify or WooCommerce clients will find real gaps if they try to use it as their only platform.
Can I export data from either tool into BigQuery or Looker Studio?
Octoboard supports BigQuery and Looker Studio export on its Agency and Enterprise plans, useful for teams that want a hosted data warehouse alongside client reporting. Agency Dashboard has no BI connector or data warehouse export capability at any price point, so agencies that need this should look at Octoboard or a dedicated reporting tool instead.
Does Agency Dashboard or Octoboard have a free trial?
Octoboard offers a 14-day free trial with no credit card required across all plans. Agency Dashboard does not have a formal free trial; it has a $5 a month Starter tier and an ambiguous "Get Started Free" prompt on its site that likely refers to that paid tier rather than a no-cost trial period.
Do Agency Dashboard and Octoboard offer API access for custom reporting workflows?
Neither tool publishes a usable API. Octoboard's own feature review notes no REST API or MCP integration listed, and Agency Dashboard does not offer a public API at any tier. Agencies that need to pipe report data into a custom pipeline will need to look outside both tools.
Is Octoboard worth the higher entry price compared to Agency Dashboard for a small SEO agency?
Probably not, if SEO reporting is the only thing you need. Octoboard's ~$30 a month Business tier lacks white-label branding entirely, while Agency Dashboard includes white-label reporting, unlimited site audits, and unlimited keyword research for $5 a month. Octoboard's extra cost only pays off once you need its web analytics, PPC cross-channel, or ecommerce modules on top of SEO reporting.