Agency Dashboard vs Whatagraph in 2026: A $5/mo all-in-one SEO toolkit vs a €199/mo data-blending reporting platform
One bundles rank tracking, site audits, a CRM, and white-label reporting from $5 a month. The other connects 40+ data sources into blended dashboards starting at €199 a month, with an API on every plan.
Agency Dashboard
Whatagraph- Agency Dashboard's Starter plan costs $5/month; Whatagraph's cheapest tier, Go on an annual contract, costs €199/month, a gap of roughly 40x at the entry point.
- Whatagraph connects to 40+ marketing data sources versus 15 on Agency Dashboard, but Agency Dashboard bundles rank tracking, unlimited site audits, keyword research, a CRM, and content generation that Whatagraph does not offer at all.
- Whatagraph includes API access on every plan, including its cheapest tier. Agency Dashboard's pricing table lists no API access on any of its five plans.
- Agency Dashboard's Local Search Grid tracks Google Maps rankings at a granular geographic level, a feature Whatagraph has no equivalent for since it does not do rank tracking.
- Whatagraph's source groups combine multiple ad accounts or properties into a single rolled-up metric, a data-blending capability Agency Dashboard does not offer.
- Both tools include unlimited user seats, but Agency Dashboard also includes unlimited client logins on every plan down to the $5 tier, while Whatagraph requires the €199/month Go plan just to get started.
Agency Dashboard and Whatagraph both promise to replace the spreadsheet-and-screenshot routine that eats up an account manager's Friday afternoon, but they start from opposite ends of the market. Agency Dashboard is the budget consolidation play: rank tracking, unlimited site audits, keyword research, a CRM, and a content bot all sit inside a $35/month Freelancer plan, with a $5 Starter tier for anyone who wants to try it first. Whatagraph skips the SEO tooling entirely and focuses on one problem, blending data from 40+ sources into a single report, and charges accordingly at €199/month minimum with a public API included on every tier. The two tools rarely compete for the same buyer, but agencies evaluating what to consolidate onto should understand exactly what each one trades away to hit its price point.
The tools at a glance
Agency Dashboard
All-in-one agency reporting with rank tracking, site audits, and content tools starting at $5 per month
Agency Dashboard packs what most agencies buy from three or four separate subscriptions into one platform: keyword rank tracking with daily updates, unlimited site audits, unlimited keyword research, white-label client reporting, a content generation bot, and a lightweight CRM for lead capture. The Freelancer plan at $35/month covers rank tracking for 250 keywords, unlimited audits, and unlimited client logins, which is a wide feature set for the price.
The standout inclusion is the Local Search Grid, a Google Maps rank tracker that shows exactly where a business ranks within a defined geographic radius. Most reporting platforms leave local rank tracking to a dedicated tool like BrightLocal, so having it built in from the Freelancer plan upward matters for agencies serving multi-location or local-service clients.
What you give up is depth and polish. The integration list runs to 15 platforms, covering the core Google and social channels but not much beyond that, and there is no API on any plan for pulling data into an external system. The interface has rough edges consistent with a platform that is still maturing, and support is email-only below the Agency tier. For agencies that need breadth over refinement, the trade is worth making.
| Feature | Starter $5/mo | Freelancer $35/mo | Agency $125/mo | Agency Plus $195/mo | Enterprise $700/mo |
|---|---|---|---|---|---|
| Keywords tracked | 50 | 250 | 500 | 750 | 1000+ |
| Site audits | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Local Search Grid | No | Yes | Yes | Yes | Yes |
| White-label reporting | Yes | Yes | Yes | Yes | Yes |
| Client logins | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| CRM | Yes | Yes | Yes | Yes | Yes |
| API access | No | No | No | No | No |
| Integrations | 15 | 15 | 15 | 15 | 15 |
Whatagraph
Multi-source marketing data in one place, built for agencies that live and die by client reports
Whatagraph does one thing and charges a premium for doing it well: pulling data from 40+ sources, spanning paid media, organic search, social, CRM, and ecommerce, into blended reports and dashboards. Source groups are the standout feature, letting an agency combine five Google Ads accounts across different markets into one reportable metric without building a manual rollup, which matters most for franchise and multi-location clients.
White-label delivery covers custom domain, branding, and scheduled PDF or live-link reports, and the public API is available from the entry-level Go plan, not gated to a top tier the way it is on most competitors. Whatagraph has also added AI-powered natural language querying, useful for ad-hoc data exploration before you build a polished dashboard, though it is not yet a substitute for production reporting workflows.
None of this is cheap. There is no free trial and no public free tier, so you commit at €199/month on the annual Go plan before you have tested the platform against a real client account. The Max plan jumps to €699/month for a dedicated Customer Success Manager and custom integrations, a steep leap with limited middle ground. Whatagraph makes sense once manual reporting labor has become a genuine operational cost, not before.
| Feature | Go (Annual) €199/month | Go (Monthly) €249/month | Max €699/month | Prime Contact for pricing |
|---|---|---|---|---|
| Data sources | 40+ | 40+ | 40+ | 40+ |
| White-label | Yes | Yes | Yes | Yes |
| API access | Yes | Yes | Yes | Yes |
| Source groups | Limited | Limited | Advanced | Advanced |
| Dedicated CSM | No | No | Yes | Yes |
| Custom integrations | No | No | Yes | Yes |
| Rank tracking / site audits | No | No | No | No |
| Free tier | No | No | No | No |
Head-to-head feature comparison
| Feature | Agency Dashboard | Whatagraph |
|---|---|---|
| Starting price | $5/mo | €199/mo |
| Data sources / integrations | 15 | 40+ |
| Rank tracking | Yes | No |
| Local (Google Maps) rank tracking | Yes (Local Search Grid) | No |
| Site audits | Unlimited | No |
| Keyword research | Unlimited | No |
| CRM | Yes | No |
| Content generation tools | Yes (Content Bot) | AI data querying (ad-hoc, not SEO content) |
| White-label reporting | Yes | Yes |
| API access | No | Yes |
| Source groups / cross-account data blending | No | Yes |
| Free tier | Yes (Starter, $5/mo) | No |
| Unlimited user seats | Yes | Yes |
Which should you choose?
Agency DashboardAgency DashboardWhatagraphWhatagraphAgency DashboardWhatagraphAgency DashboardThese two tools are not really fighting over the same buyer. Agency Dashboard is a consolidation play built for agencies that want breadth, rank tracking, audits, a CRM, content generation, and reporting, for as little as $5 a month, and accepts a thinner integration list and no API as the cost of that price point. Whatagraph is a depth play built for agencies that already have SEO tooling elsewhere and need a serious data-blending and reporting layer with an API, charging accordingly. If your agency is choosing between the two because both showed up in a Google search for 'reporting software,' the honest first question is whether you need rank tracking and a CRM (Agency Dashboard) or you need to blend 40+ data sources with API access (Whatagraph), because almost no agency genuinely needs both feature sets from the same vendor.
Bottom line
Start with Agency Dashboard's $5 Starter plan if you're a freelancer or small agency that wants rank tracking, audits, and reporting in one place without a big monthly commitment. Choose Whatagraph if you're already running 15+ clients, need to blend data across dozens of sources, and require an API for custom workflows, and you're prepared to pay €199/month minimum to get it. Agencies that want both SEO tooling depth and heavyweight data blending should expect to run two tools rather than find one vendor that does both well.
Frequently asked questions
Is Agency Dashboard cheaper than Whatagraph for a small agency?
Agency Dashboard is dramatically cheaper at the entry level: its Starter plan costs $5/month and the Freelancer plan with rank tracking, audits, and white-label reporting costs $35/month, versus Whatagraph's minimum of €199/month on an annual Go plan. The catch is that Whatagraph includes an API and 40+ data sources that Agency Dashboard does not offer at any price, so the comparison only favors Agency Dashboard if you do not need those specific capabilities.
Does Whatagraph include rank tracking or SEO site audits like Agency Dashboard does?
No, Whatagraph does not include rank tracking, site audits, or keyword research on any of its plans. It is purely a data aggregation and reporting layer that pulls in data you already collect elsewhere. Agency Dashboard includes unlimited rank tracking and site audits on every plan starting at $5/month, which is the main reason agencies choose it over Whatagraph when SEO tooling matters.
Which tool has an API, Agency Dashboard or Whatagraph?
Whatagraph includes API access on every plan, including the entry-level Go tier at €199/month. Agency Dashboard does not list API access on any of its five pricing tiers. Agencies that need to pull reporting data programmatically into a custom dashboard or BI tool will need Whatagraph or a different platform, since Agency Dashboard has no equivalent.
Can Agency Dashboard handle the same number of clients as Whatagraph?
Agency Dashboard scales through its tier structure up to the Enterprise plan at $700/month with unlimited campaigns, so it can technically support a large client roster. Whatagraph is more explicitly built for that scale, with source groups designed for multi-account, multi-market clients and a Prime tier built for enterprise reporting needs. For agencies above roughly 15 clients with complex channel mixes, Whatagraph's source groups do more of the aggregation work automatically.
Does Agency Dashboard offer anything like Local Search Grid on Whatagraph?
No, Whatagraph has no local rank tracking feature at all, since it does not do rank tracking of any kind. Agency Dashboard's Local Search Grid tracks Google Maps rankings within a defined geographic radius from the Freelancer plan upward, which is a genuine differentiator for agencies serving local businesses that Whatagraph simply does not compete on.
Is Whatagraph worth it for a solo freelancer or a very small agency?
Probably not. Whatagraph's pricing and feature set, source groups, dedicated CSMs, custom integrations, are built for agencies with enough client volume and channel complexity that manual reporting has become a real cost. A solo freelancer or a two- or three-client agency is more likely to get better value from Agency Dashboard's $5 to $35 tiers, which include SEO tooling Whatagraph does not offer at any price.