AI Peekaboo vs SEOptimer in 2026: ongoing AI visibility monitoring vs a white-label SEO and GEO audit tool
Two tools built for different moments in the client workflow. AI Peekaboo tracks AI citations on a schedule with a read/write API on every plan. SEOptimer runs a one-time white-label SEO and GEO audit across roughly 100 data points, with API access sold as a separate $100-$500/month tier.
AI Peekaboo
SEOptimer- AI Peekaboo tracks live AI citations on a schedule (every 2 days to daily depending on plan) across five engines. SEOptimer's GEO checks are a point-in-time audit of whether a site is technically accessible to LLM crawlers, not an ongoing citation tracker.
- AI Peekaboo includes a read and write API on every plan from $50/month. SEOptimer sells API access as a separate product tier starting at $100/month for 500 calls, on top of whatever reporting plan you already pay for.
- SEOptimer covers roughly 100 data points across on-page, technical, speed, security, and social signals, none of which AI Peekaboo checks. AI Peekaboo does not audit a site at all.
- SEOptimer includes an embeddable lead-generation audit widget on its $59/month plan for capturing leads on an agency's own website. AI Peekaboo has no equivalent lead-capture feature.
- AI Peekaboo white-labels every plan from $50/month with guest access links. SEOptimer requires its $39/month White Label plan just to remove SEOptimer branding from PDF exports.
- AI Peekaboo connects to Looker Studio on every plan. SEOptimer has no BI connector at any tier; data leaves the platform as a PDF or a shareable live URL.
If you are comparing AI Peekaboo to SEOptimer, the first thing to understand is that they are not really solving the same problem. AI Peekaboo tracks whether a brand actually appears in AI-generated answers across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode, running a defined prompt set on a schedule and exposing the results through a read and write API on every plan from $50/month. SEOptimer is a website audit tool: it scores a site across roughly 100 data points covering on-page SEO, technical health, page speed, and, more recently, a GEO layer that checks whether LLM crawlers like GPTBot can access the site and whether the content structure supports AI citation. One runs continuously and reports on live AI answers; the other runs once per audit and reports on whether a site is set up correctly. Agencies that already use SEOptimer for onboarding audits and are now fielding client questions about ongoing AI visibility are the ones most likely to be evaluating both.
The tools at a glance
AI Peekaboo
AI visibility monitoring with a read/write API and white-label delivery
AI Peekaboo tracks where a brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. You define a set of prompts, the platform runs them on a schedule, every 2 days on Starter and daily on Peek and Grow, and records which AI answers mention the brand, in what context, and how that shifts over time. It is a monitoring tool, not an auditor: it does not crawl a site or score technical SEO health.
The API is the differentiator most agencies notice first. A read and write API ships on every plan starting at $50/month, so visibility data can flow into an existing client dashboard or trigger monitoring runs on demand, without paying extra for programmatic access the way most tools in this category require. White-label guest access links are included at the same $50/month entry point, letting clients view their own data without a login to a separate platform.
Founded by Filipe Duarte and John Rice, AI Peekaboo is built around the idea that AI visibility data needs to move, into a client report, a Looker Studio dashboard, or a custom tool via the API, rather than sit inside a single interface. For agencies that already run technical audits elsewhere and specifically need to add ongoing AI citation tracking, that is the gap it fills.
| Feature | Starter $50/mo | Peek $100/mo | Grow $200/mo |
|---|---|---|---|
| Prompts included | 40 | 40 | 100 |
| Tracking frequency | Every 2 days | Daily | Daily |
| Data points/mo | 3,000 | 6,000 | 15,000 |
| AI models tracked | 5 | 5 | 5 |
| Looker Studio connector | ✓ | ✓ | ✓ |
| API access (read + write) | ✓ | ✓ | ✓ |
| White label | ✓ | ✓ | ✓ |
SEOptimer
Website SEO and GEO audits across ~100 data points with white-label PDF reports and an embeddable lead-gen widget
SEOptimer analyses a site across roughly 100 data points: on-page elements, technical crawlability, page speed, security, social signals, and a newer GEO layer checking whether LLM crawlers can access the site and whether the content structure supports AI citation. It is built primarily for agencies that need client-ready audit reports without spending hours compiling the data by hand.
The White Label plan at $39/month replaces SEOptimer branding with the agency's own logo and colors on PDF exports or shareable live URLs. The $59/month plan adds an embeddable audit widget for the agency's own website, where a visitor runs a free audit and has to submit an email to see the full results, a genuinely useful lead-generation mechanic that AI Peekaboo does not attempt to replicate.
The GEO checks are audit-level, not ongoing monitoring: they tell you whether a site is set up correctly for AI citation at the moment you run the report, not whether the brand is actually being cited in live AI answers. API access is a separate tier entirely, starting at $100/month for 500 calls and going to $500/month for 5,000, on top of whatever reporting plan an agency already pays for.
| Feature | DIY SEO $29/mo | White Label $39/mo | White Label & Embedding $59/mo | API $100-$500/mo |
|---|---|---|---|---|
| White-label PDF reports | ✗ | ✓ | ✓ | ✓ |
| Embeddable audit widget | ✗ | ✗ | ✓ | ✓ |
| SEO crawler | ✓ | ✓ | ✓ | ✓ |
| Backlink monitoring | ✓ | ✓ | ✓ | ✓ |
| GEO audit checks | ✓ | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ | ✓ |
Head-to-head feature comparison
| Feature | AI Peekaboo | SEOptimer |
|---|---|---|
| AI engines tracked | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | None; audits crawler access, does not track live AI answers |
| SEO/technical audit depth | None, not an audit tool | ~100 data points: on-page, technical, speed, security, social |
| GEO / AI crawler accessibility checks | No structured audit; tracks live citations instead of crawler access | Yes, checks LLM crawler access, identity signals, citability |
| Ongoing AI visibility monitoring | Yes, scheduled every 2 days to daily depending on plan | No, point-in-time audits only |
| White-label reports | Yes, all plans, from $50/mo | Yes, from $39/mo White Label plan |
| Embeddable lead-gen widget | No | Yes, from $59/mo plan |
| API access | Read + Write, all plans, from $50/mo | Yes, separate tier at $100-$500/mo |
| Looker Studio / BI connector | Yes, all plans | No |
| Pricing model | Pay-per-prompt, scales with usage | Flat monthly tiers plus a separate API tier |
| Starting price | $50/mo | $29/mo (DIY SEO, no white label) |
Which should you choose?
AI PeekabooSEOptimerAI PeekabooSEOptimerAI PeekabooSEOptimerAI Peekaboo and SEOptimer are rarely a straight either-or choice because they cover different parts of the workflow. SEOptimer is an audit tool: it scores a site once, across roughly 100 data points, and now includes a GEO layer that checks whether the site is technically accessible to LLM crawlers. AI Peekaboo is a monitoring tool: it tracks whether the brand is actually being cited in live AI answers, on a schedule, with a read and write API on every plan from $50/month. Agencies running client onboarding audits typically still need something like SEOptimer for the technical and on-page checkup. Agencies fielding ongoing client questions about AI visibility, "are we showing up in ChatGPT this month," need something like AI Peekaboo, since SEOptimer's GEO checks stop at the audit stage and do not track citations over time.
Bottom line
Pick SEOptimer when the job is a one-time, white-label technical SEO and GEO audit report, ideally paired with its embeddable lead-gen widget for prospecting. Pick AI Peekaboo when the job is ongoing AI visibility monitoring with API access and white-label delivery included from the $50/month entry plan, not gated behind a separate $100+/month API tier. Many agencies end up running both: SEOptimer for onboarding audits, AI Peekaboo for the ongoing AI citation tracking that follows.
Frequently asked questions
Is AI Peekaboo a replacement for SEOptimer, or do agencies need both?
AI Peekaboo is not a replacement for SEOptimer's technical SEO audit, since AI Peekaboo does not crawl a site or check on-page, speed, or security signals at all. Agencies that need a white-label technical audit for onboarding still need SEOptimer or a comparable crawler, then add AI Peekaboo specifically for ongoing AI citation tracking once that becomes a client priority.
Does SEOptimer track ChatGPT or Perplexity citations the way AI Peekaboo does?
No. SEOptimer's GEO checks audit whether a site is technically accessible to LLM crawlers like GPTBot and whether the content structure supports citation, but this is a one-time audit, not ongoing monitoring of live AI answers. AI Peekaboo runs a defined prompt set against ChatGPT, Gemini, Perplexity, and both Google AI surfaces on a recurring schedule and reports whether the brand is actually appearing in the answers.
Which tool has cheaper API access for agencies building custom dashboards?
AI Peekaboo includes a read and write API on every plan starting at $50/month. SEOptimer sells API access as a separate tier starting at $100/month for 500 calls per month, on top of whatever reporting plan the agency already pays for. For agencies specifically wanting programmatic access, AI Peekaboo is the cheaper and more direct route.
Does AI Peekaboo do technical SEO audits like page speed or broken link checks?
No. AI Peekaboo is focused entirely on AI visibility monitoring, tracking whether a brand appears in AI-generated answers. It does not run technical SEO audits, check page speed, or scan for broken links. SEOptimer covers that ground across roughly 100 data points including on-page, technical, speed, and security checks.
Is SEOptimer worth it for an agency that already has an AI visibility tool like AI Peekaboo?
Yes, for the parts AI Peekaboo does not cover. SEOptimer's ~100-point technical audit, embeddable lead-generation widget, and backlink monitoring are outside AI Peekaboo's scope entirely. Agencies running AI Peekaboo for AI citation tracking commonly keep SEOptimer, or a similar audit tool, for onboarding audits and prospecting.
Which tool is cheaper for a small agency just getting started with white-label client reporting in 2026?
SEOptimer is cheaper for basic white-label PDF audit reports at $39/month versus AI Peekaboo's $50/month Starter plan. But that comparison only holds if the agency does not need ongoing AI visibility tracking or an API, since SEOptimer charges separately for API access while AI Peekaboo includes it at $50/month alongside white-label delivery and Looker Studio access.