AI Peekaboo vs Wellows in 2026: Per-brand pricing vs $297/domain/month paywall
Two AI visibility platforms with very different pricing models. AI Peekaboo sells per brand and includes a read/write API at every tier. Wellows charges per domain and gates the full five-engine coverage behind the $297/month Starter plan.
AI Peekaboo
Wellows- AI Peekaboo charges per brand starting at $50/month with full five-engine coverage (ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode) on every plan. Wellows charges per domain, and the Lite plan at $37/domain/month only tracks ChatGPT. Reaching all five engines requires the $297/domain/month Starter plan.
- AI Peekaboo includes a read and write API on every paid plan from $50/month, plus a Looker Studio connector and white-label delivery. Wellows does not mention API access at all on its pricing page, and the GSC integration is the primary data connector for non-Enterprise plans.
- Wellows ships a Content Optimization feature that audits existing site pages before recommending new content, plus outreach templates with verified contacts and strategic monthly calls on every plan. These workflow features are real and have no equivalent on AI Peekaboo at any price.
- For agencies managing 10+ client brands, the cost difference is fundamental. AI Peekaboo at $50 to $200 per brand per month scales linearly with usage. Wellows at $297 to $497 per domain per month makes full coverage expensive quickly, especially when adding Lite or Essential tiers for budget clients.
- Wellows is built around a hybrid software-plus-service model, with one to five strategic monthly calls bundled per plan. AI Peekaboo is a pure self-serve platform. For teams that want guided execution, Wellows delivers it. For teams that want operational control without recurring calls, AI Peekaboo is the cleaner fit.
- Both platforms support GEO programmes with prompt-level citation data, daily monitoring, and competitive gap analysis. The decision is whether you need a full-service workflow (Wellows) or an API-first, agency-ready platform (AI Peekaboo).
Choosing an AI visibility tool in 2026 means deciding how much you are willing to pay for full Generative Engine Optimization (GEO) coverage. How does AI Peekaboo compare to Wellows for agencies that manage multiple client brands and need a complete picture of AI citations? Both platforms track prompt-level visibility across the major AI engines, both serve in-house teams and agencies, and both support GEO workflows with competitive gap analysis. The split is the pricing model. AI Peekaboo prices per brand and gives you a read/write API, white-label delivery, and a Looker Studio connector from $50/month. Wellows charges per domain and reserves full five-engine coverage for the Starter tier at $297/domain/month. The right pick depends on whether you need full engine coverage at a low monthly cost, or a workflow that bundles monitoring with outreach and content optimization at a higher price.
The tools at a glance
AI Peekaboo
AI visibility monitoring with a read/write API and white-label delivery
AI Peekaboo tracks where your brand appears across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode on every plan. Pricing is per brand, not per seat, which keeps costs predictable when agencies scale client rosters. The $50/month Starter plan includes 40 prompts with every-2-days refresh, and the $200/month Grow plan adds 100 prompts with daily tracking and 15,000 data points per month.
The platform is built for operational GEO delivery. You get a read and write API on every paid plan, so you can pull citation data into your own dashboards or trigger monitoring runs programmatically. White-label views with guest access links are included from Starter, which means clients see your brand on the report, not a third-party platform. A Looker Studio connector ships at every tier, removing the need for a separate BI integration.
Compared to Wellows, AI Peekaboo trades workflow extras for delivery flexibility. There is no outreach module, no pre-audit content optimization, and no strategic monthly calls. The trade-off is that everything AI Peekaboo does ship is accessible at a transparent self-serve price point, with API access reserved for no tier. For teams that want operational control over how visibility data flows into their workflows, AI Peekaboo is the more flexible foundation.
| Feature | Starter $50/mo | Peek $100/mo | Grow $200/mo |
|---|---|---|---|
| Prompts included | 40 | 40 | 100 |
| Tracking frequency | Every 2 days | Daily | Daily |
| Data points/mo | 3,000 | 6,000 | 15,000 |
| AI models tracked | 5 | 5 | 5 |
| Looker Studio connector | ✓ | ✓ | ✓ |
| API access (read + write) | ✓ | ✓ | ✓ |
| White label | ✓ | ✓ | ✓ |
Wellows
AI visibility platform that tracks citations, optimizes content, and surfaces outreach contacts in one place
Wellows tracks brand citations across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity, then layers content optimization, outreach discovery, and a customized 90-day AI visibility plan on top. Pricing is per domain: Lite at $37/domain/month covers ChatGPT only, Essential at $97/domain/month adds AI Overviews, and Starter at $297/domain/month unlocks the full five-engine coverage with 400 tracked prompts and 60,000 responses analyzed per month.
The workflow features are what separate Wellows from pure monitoring tools. Content Optimization audits existing site pages before recommending new content, which avoids keyword cannibalization. The outreach module surfaces implicit and explicit citation opportunities with verified contact details, so teams do not have to research them manually. Every plan includes at least one strategic monthly call, scaling to five on the Pro tier at $497/domain/month.
The fundamental cost is per-domain pricing. For agencies managing 10+ clients, a $297 to $497 per-domain tier compounds quickly, especially when you need full coverage for every client. There is no API access mentioned in the public pricing, no white-label delivery for client reports, and the GEO feature surface leans on the bundled calls rather than self-serve tooling. The platform is best suited for brands and agencies that want guided execution and are willing to pay for the workflow layer.
| Feature | Lite $37/domain/mo | Essential $97/domain/mo | Starter $297/domain/mo | Pro $497/domain/mo |
|---|---|---|---|---|
| Answer engines tracked | 1 (ChatGPT) | 2 (ChatGPT, AI Overviews) | 5 (all engines) | 5 (all engines) |
| Prompts tracked per month | 40 | 100 | 400 | 1,000 |
| Responses analyzed per month | 1,200 | 6,000 | 60,000 | 150,000 |
| Content generation credits | 2 | 5 | 15 | 70 |
| Outreach opportunities | Unlimited | Unlimited | Unlimited | Unlimited |
| Brand sentiment analysis | ✓ | ✓ | ✓ | ✓ |
| GSC integration | ✓ | ✓ | ✓ | ✓ |
| Daily monitoring | ✓ | ✓ | ✓ | ✓ |
| All-time history | ✓ | ✓ | ✓ | ✓ |
| Strategic monthly calls | 1 | 2 | 3 | 5 |
| Content Optimization (beta) | ✓ | ✓ | ✓ | ✓ |
| Free trial | 7 days | 7 days | 7 days | 7 days |
Head-to-head feature comparison
| Feature | AI Peekaboo | Wellows |
|---|---|---|
| AI engines tracked | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | ChatGPT (Lite); ChatGPT + AI Overviews (Essential); ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity (Starter and Pro) |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | Yes | Yes (Content Optimization, beta) |
| Category intelligence | No | No |
| AEO content generation | No | Yes (credits per tier) |
| Crawler / AI bot log access | No | No |
| Page content audits | No | Yes (Content Optimization audits existing pages) |
| API access | Read + Write, all plans | Not publicly listed |
| Looker Studio / BI connector | Yes, all plans | GSC integration (all plans) |
| White-label delivery | Yes | Not mentioned |
| Pay-per-prompt pricing | Yes | No (per-domain pricing) |
| Agency multi-brand support | Yes | Yes (multi-client dashboards) |
| Starting price | $50/mo | $37/domain/mo (ChatGPT only) |
Which should you choose?
AI PeekabooAI PeekabooAI PeekabooWellowsWellowsWellowsAI PeekabooBoth tools are legitimate AI visibility platforms with real GEO coverage and prompt-level citation data. The decision is pricing structure and feature emphasis. AI Peekaboo wins on accessibility: per-brand pricing, full five-engine coverage from $50/month, read/write API on every plan, and white-label delivery without an enterprise contract. Wellows wins on workflow depth: Content Optimization, outreach with verified contacts, and one to five strategic calls per plan. The price of workflow depth is per-domain pricing and a $297/month floor for full coverage. The price of API access is fewer built-in workflow extras.
Bottom line
AI Peekaboo is the right pick if you need API access, white-label delivery, and full engine coverage at a transparent per-brand price from $50/month. Wellows is the right pick if you want content optimization, outreach with verified contacts, and bundled strategic calls and are willing to pay $297 to $497 per domain for the full feature set. For most agencies, AI Peekaboo is the more scalable foundation. For brands that want guided execution and a hybrid software-plus-service model, Wellows delivers the deeper workflow.
Frequently asked questions
How much does Wellows cost compared to AI Peekaboo?
Wellows starts at $37/domain/month for the Lite plan, which covers ChatGPT only. Full five-engine coverage starts at $297/domain/month on the Starter plan and goes up to $497/domain/month on Pro. AI Peekaboo starts at $50/brand/month for the Starter plan, with full five-engine coverage on every plan. For an agency managing 10 clients, AI Peekaboo at $50 to $200 per brand per month totals $500 to $2,000. Wellows at $297 per domain per month for full coverage totals $2,970, before adding the $497 Pro tier for premium clients.
Which AI visibility tool is best for agencies, AI Peekaboo or Wellows?
Both serve agencies, but they cater to different operating models. AI Peekaboo ships white-label delivery, guest access links, and a read/write API from $50/brand/month with per-prompt pricing, which scales predictably with usage. Wellows ships Content Optimization, outreach with verified contacts, and one to five strategic monthly calls per plan, but charges per domain. For agencies that need API access and transparent pricing, AI Peekaboo is the more practical choice. For agencies that want bundled calls and a workflow that includes outreach, Wellows is the deeper platform.
Is Wellows worth the cost for full five-engine coverage?
Wellows is worth the cost if you use the bundled workflow features: Content Optimization that audits existing pages, outreach templates with verified contacts, and strategic monthly calls. If you only need monitoring data and an API, the $297/domain/month Starter tier is expensive relative to AI Peekaboo at $50/brand/month with API access included. The value calculation depends on whether you will use the calls and outreach module. For teams that will not engage the strategy layer, AI Peekaboo delivers the same monitoring data at a fraction of the cost.
Which tool is best for Generative Engine Optimization (GEO) workflows, AI Peekaboo or Wellows?
Both platforms support GEO programmes. Wellows has the broader GEO feature set: Content Optimization audits existing site pages, outreach discovery finds citation gaps with verified contacts, and strategic calls translate data into action. AI Peekaboo focuses on the data delivery layer: prompt-level citation data, content gap analysis, and the ability to pipe that data into external systems via API from any paid plan. If your GEO workflow is execution-heavy and benefits from human guidance, Wellows is the stronger fit. If your GEO workflow is data-driven and benefits from API access, AI Peekaboo is the cleaner foundation.
Does Wellows have API access?
Wellows does not publicly list API access on its pricing page. The primary data integration is the Google Search Console (GSC) connection, which is included on every plan. There is no mention of a read or write API for pulling visibility data into external tools. AI Peekaboo, by contrast, includes a read and write API on every paid plan from $50/month. For teams that need programmatic data access, AI Peekaboo is the more accessible option.
Can I use Wellows for client reporting without giving clients a login?
Wellows does not advertise white-label delivery or guest access links in its public pricing. The platform supports multi-client dashboards, but client viewing appears to require a Wellows login. AI Peekaboo includes white-label views and guest access links on every plan from $50/month, which means clients see your brand on the report, not a third-party platform. For agencies that need a clean client delivery workflow, AI Peekaboo is the more practical option.