Wellows Review

AI citation tracking across five engines

Wellows monitors brand appearances across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity. Engine coverage is tracked separately rather than rolled into a single number, so you can see where your brand is strong and where it is missing entirely. Daily monitoring ensures the data reflects current AI behavior rather than periodic snapshots.

Prompt-level competitive monitoring

Wellows tracks which specific prompts mention your competitors, which AI surfaces are citing them, and what share of visibility they hold per topic. This is surfaced at the prompt level rather than just the brand level, which means you can see the exact buyer questions where you are losing ground and prioritize content and outreach around those gaps. How much you can track depends on your plan's monthly AI answer allowance, from 1,800 on Basic to 36,000 on Scale.

Content Optimization with pre-creation site audit

Before recommending new content, Wellows checks what already exists on your site. If a strong page covers the topic but is not being cited by AI engines, it recommends optimizing that page rather than creating a new one. This avoids keyword cannibalization and concentrates effort where you already have domain authority. The feature is available on all plans.

Outreach templates with verified contacts

Wellows surfaces outreach opportunities on cited third-party pages that leave your brand out. These come with templates and, notably, verified contact information. Having contacts pre-sourced removes a significant chunk of manual research from an outreach workflow and is one of the features that most clearly differentiates Wellows from pure monitoring tools.

GSC integration and performance history

Google Search Console integration is included on every Wellows plan, allowing AI visibility data to sit alongside organic search performance in the same platform. Combined with performance history and daily monitoring, this gives teams a single place to review citation changes over time.

Strategic monthly calls

Wellows includes setup help and support on every plan. That makes Wellows more suitable for brands and agencies that want assistance alongside data access.

You need to understand exactly how AI platforms represent your brand and have a team that can act on recommendations. Wellows gives you daily citation data, a structured 30 Day Gameplan, and setup help and support. Standard at $97/month gives you 6,500 AI answers a month, a sensible starting allowance for one brand.

You want a platform that lets you run multiple client accounts, walk into meetings with clear dashboards, and identify where competitors are winning visibility. Answer-based pricing means agency margins require careful management, but the outreach module with pre-sourced contacts gives you a deliverable that most competitors cannot easily replicate.

You need data across all five major AI surfaces, competitive gap analysis at the prompt level, and enough capacity to cover several clients. Growth at $249/month with 18,000 AI answers or Scale at $497/month with 36,000 AI answers is the realistic range for that workload, and larger programs move to a custom quote.