Birch (formerly Revealbot) vs Free Ad Diagnosis Tool in 2026

Birch is for teams operating paid-media accounts repeatedly, not for someone looking at a campaign for the first time. The renamed Revealbot product connects with Meta, Google, TikTok, and Snapchat, then applies rule-based automation, analysis, reporting, creative launch, and selected attribution inputs to those live environments. Rules can use nested AND and OR conditions, metric comparisons, ranking conditions, custom timeframes, and more than 20 actions. Birch says those rules can check every 15 minutes or run on a custom schedule, which makes it a practical control layer for a team that has already agreed what a good or bad signal means.

Pro is the relevant plan for most active performance teams. It includes Rules, Explorer, Launcher, Stage, custom metrics, and wider integrations such as Google Sheets, Google Analytics, AppsFlyer, Adjust, Hyros, and Wicked Reports. Explorer provides trends, comparisons, creative groupings, fatigued-ad views, and best-performer analysis. Stage takes view-only Google Drive folders and Google Sheets rows to build Meta, TikTok, or Snapchat ads, with a preview before launch and up to 1,000 rows per run. Reports, automation logs, email alerts, Slack alerts, and white-label reports connect account action to governance and client review.

That power requires operating discipline. Birch pricing is based on connected monthly ad spend, with Pro listed at $99 per month at up to $10K connected spend, and a growing portfolio can cost more. A team still needs sensible thresholds, access control, and a human review process because poor rule design can change budgets or pause ads in a live account. Birch AI can draft a rule or analyse connected data, but the documented workflow keeps activation behind user approval. It is an operating system for paid media, not a fast diagnostic checklist.

Free Ad Diagnosis Tool is a much smaller product with a useful job: it gives an advertiser a structured way to decide what to inspect before changing a campaign. The tool starts with a choice between Google Ads and Meta Ads and asks which problem feels most urgent, such as poor-quality leads, high cost per lead, a performance drop, high CPC, enough leads but insufficient sales, or uncertainty about the problem. The path then adapts to supplied answers. It is designed for someone with figures in front of them, not for a system that can see the account directly.

The Google path can ask about campaign type, search intent, spend, clicks, leads, CPC, Quality Score, location targeting, conversion tracking, and the post-click experience. The Meta path asks about creative format, objective, audience, spend, impressions, reach, clicks, leads, frequency, and lead capture. When a user provides the necessary inputs, the tool derives useful funnel signals, including CPC, CPL, conversion rate, CTR, CPM, and frequency. For short video or Reel creative, it can use three-second views and ThruPlays to form hook and hold signals. That makes it more specific than a generic PPC checklist.

Its limits are also the reason it stays free. It has no documented account connection, monitoring, team workspace, scheduled reporting, integrations, automation, or campaign actions. The result includes a health score, confidence percentage, first-focus stage, funnel visualisation, and up to four suggested actions, and it can compare a later browser-local result with the prior result for the same platform. Read the output as a triage prompt, then verify the underlying account and analytics before changing budget, targeting, or creative.