Birch (formerly Revealbot) Review
Paid-media automation, creative launch, performance analysis, and server-side Meta tracking for active ad accounts
Birch is an operating layer for teams, not an ad archive. Its Rules product supports timeframe comparisons, attribution inputs, and Meta, Google, TikTok, and Snapchat. Pro adds Rules, Explorer, Launcher, Stage, custom metrics, and broader integrations. Model the spend-based price before connecting a growing account portfolio.
Pros and cons
- Rules support nested conditions, metric comparisons, ranking conditions, custom timeframes, and more than 20 actions, with checks as often as every 15 minutes
- One automation engine covers Meta, Google, TikTok, and Snapchat rather than requiring a separate rule workflow for each platform
- Stage can turn Google Drive media and Google Sheets rows into Meta, TikTok, or Snapchat ads, with up to 1,000 rows in one run
- Explorer, scheduled reports, automation logs, email alerts, Slack alerts, and white-label reports connect campaign action to review and client reporting
- Birch MCP exposes rules, execution logs, workspaces, accounts, metrics, Stage status, and help content to compatible AI clients
- Pricing is based on connected monthly ad spend, so a growing account portfolio can move beyond the entry price and monthly plans can incur overages
- Essential excludes Rules, Explorer, Launcher, custom metrics, and the expanded integrations that make Birch distinctive
- Stage currently works with Google Drive and Google Sheets, while additional storage providers are described as planned
- Hub is a Meta-focused server-side tracking product, not a published cross-network tracking layer
- Teams still need to define thresholds, review rule logic, and govern access because a poorly designed automation can affect live budgets and ads
What is Birch?
Birch is the new name for Revealbot. It combines rule-based automation, bulk ad creation, performance analysis, reporting, and Meta server-side tracking for people already operating paid-media accounts. Unlike an ad library, it works on connected accounts and the decisions made inside them.
Rules is the center of the product. A team can use platform data, calculated metrics, Google Sheets, Google Analytics, or connected attribution data, then apply more than 20 actions. Meta, Google, TikTok, and Snapchat support gives teams common controls without writing separate scripts.
Explorer compares ad performance, Stage turns Drive media and Sheets plans into ads, and reports can run across platforms. Birch AI can draft a rule or analyse account data, while Birch MCP carries account structure, rules, and execution logs into an AI client. It suits an active team with a clear approval process, not a small advertiser looking for a passive dashboard.
Core features
Rules across Meta, Google, TikTok, and Snapchat
Birch Rules automates campaign management across Meta, Google, TikTok, and Snapchat. A rule can combine more than 20 actions with nested AND and OR conditions, compare metrics over different timeframes, or act on relative ranking rather than a fixed threshold. Birch says rules can check every 15 minutes or follow a custom schedule, and supplies strategies for dayparting, budget scaling, pausing underperformers, and performance-drop notifications.
Custom metrics, attribution data, and automation logs
Custom metrics can be calculated formulas or static variables, then used as rule thresholds for Meta, TikTok, Google, and Snapchat. Birch can also use Google Sheets, Google Analytics, AppsFlyer, Adjust, Hyros, and Wicked Reports data in rules, reports, or Explorer. Activity and automation logs show which entities were evaluated or affected, while email and Slack alerts keep the team informed.
Stage bulk creative launch from Drive and Sheets
Stage connects view-only Google Drive folders and Google Sheets to build ads for Meta, TikTok, and Snapchat. Each Sheet row can become an ad with its own account, template, copy, CTA, URL, UTM parameters, and ad name; a run can include up to 1,000 rows. Teams can duplicate a proven ad set and replace its creative, make one ad set per asset, or add ads into a live ad set. Birch requires a preview and lets the user launch active, paused, or with a scheduled start date, so it does not publish new creative automatically when a folder changes.
Explorer, scheduled reporting, and audience analysis
Explorer is Birch’s visual analysis workspace for trends, comparisons, filters, creative groupings, fatigued ads, and best performers. It can group ads by creative, post ID, or custom filters and use custom data and timeframes alongside platform performance. Reports can combine platforms and run on a schedule, while Birch also publishes white-label reports, Slack or email alerts, and templates for video formats, placement performance, and downtrend ads.
Birch AI, MCP, and Meta server-side tracking
Birch AI works inside Birch with connected Meta, Google, TikTok, and Snapchat account data, existing rules, and optional business context. It can turn a written goal into a draft rule for review, answer account-performance questions, and audit a rule setup; Birch says suggestions are not activated until a user approves them. Birch MCP brings workspaces, ad accounts, rule configurations, logs, Stage metadata, metric search, and help search to MCP-compatible clients, with limited write controls for existing rules. Separately, Birch Hub is the company’s server-side tracking offering for Meta, with its own event-based gateway pricing.
Pricing
| Feature | Essential $99/mo billed monthly or $49/mo billed annually at up to $10K connected monthly ad spend | Pro $99/mo billed monthly at up to $10K connected monthly ad spend | Enterprise Custom plan | Hub gateway Free for 10,000 events/mo, then $10 to $499/mo by event volume |
|---|---|---|---|---|
| Pricing basis | Connected monthly ad spend | Connected monthly ad spend | Custom | Tracked events per gateway |
| Workspaces, Overview, post boosting, reports, and activity page | ✓ | ✓ | ✓ | ✗ |
| Automated Rules and strategies | ✗ | ✓ | ✓ | ✗ |
| Explorer, Launcher, custom metrics, and Top Audiences | ✗ | ✓ | ✓ | ✗ |
| Stage | Free version | Free version | Custom limit | ✗ |
| Slack, Google Sheets, AppsFlyer, Hyros, and other integrations | Slack | Included | Included | ✗ |
| Support | Live chat | Premium support and setup help | ✗ | |
| Free trial | 14 days, no card required | 14 days, no card required | Contact sales | ✗ |
Who it is for
A team operating Meta, Google, TikTok, or Snapchat can use Birch to make repeatable guardrails for budget, performance, and creative decisions. Pro is the practical plan when rules, custom metrics, Explorer, and account-data integrations are part of the daily workflow.
Agencies can use shared rules, automation logs, scheduled reports, Slack alerts, and white-label reporting across client workspaces. The fit depends on having an owner for rule review and client-side thresholds, because automation should be a controlled operating process rather than a replacement for account stewardship.
A creative team using Drive and Sheets can use Stage to make repeatable launch batches for Meta, TikTok, and Snapchat. It is particularly useful when each market or asset needs its own account, template, copy, CTA, or UTM parameters but the team still wants a final preview before launch.
Verdict
Birch earns an 8.2 because it connects rule logic, external performance data, execution history, creative launch, and reporting. The rule engine is the reason to buy it for a team that needs more than native-platform conditions. The entry price is approachable, but the spend-based billing makes normal and high-spend portfolio cost the real decision. It is for disciplined operators, not competitor creative research or an unattended AI media buyer.
Frequently asked questions
How much does Birch cost for a paid-media team with up to $10,000 in monthly connected ad spend?
At the pricing page’s up-to-$10,000 connected monthly ad-spend setting, Birch lists Essential at $99 per month billed monthly or $49 per month billed annually, and Pro at $99 per month billed monthly. Performance-plan pricing is based on ad spend across connected accounts.
Which Birch plan includes automation rules and custom metrics?
Birch Pro includes automated Rules and strategies, Explorer, Launcher, custom metrics and timeframes, Top Audiences, and the wider set of listed integrations. Essential includes workspaces, Overview, post boosting, reports, activity page, Slack, and email support, but not those Pro automation and analysis products.
Can Birch automate ads across Meta, Google, TikTok, and Snapchat?
Yes, Birch says its automation engine supports Meta, Google, TikTok, and Snapchat. Rules can use nested conditions, metric comparisons, ranking conditions, custom timeframes, external data sources, and more than 20 actions, with checks as often as every 15 minutes.
What can Birch MCP do from Claude, ChatGPT, or Codex?
Birch MCP can expose a connected user’s workspaces, ad accounts, rule logic, execution logs, folders, metrics, Stage status, and Birch help content to MCP-compatible AI clients. It can also manage existing rules by enabling or disabling them, renaming, duplicating, moving, changing ad accounts, or replacing entity filters, but Birch says it cannot create new rules, edit budgets or rule conditions, or change other account settings.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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