Birch (formerly Revealbot) vs SwipeHarbor in 2026: paid-media operations vs specialist creative research
Birch connects live ad accounts to automate rules, launches, analysis, and reporting across four platforms. SwipeHarbor is a research library for observed NewsBreak, Rumble, and YouTube creative, landing-page evidence, notes, and read-only MCP queries.
Birch (formerly Revealbot)
SwipeHarbor- Birch Rules supports connected Meta, Google, TikTok, and Snapchat accounts; SwipeHarbor does not manage or connect to ad accounts.
- SwipeHarbor Pro currently covers NewsBreak, Rumble, and YouTube, while Meta and TikTok are marked coming soon.
- Birch Stage can turn Google Drive media and Google Sheets rows into Meta, TikTok, or Snapchat ads, with a preview before launch.
- SwipeHarbor records captured creative, observation dates, available landing-page evidence, and Rumble transcripts where ready, not spend or profitability.
- Birch lists a 14-day no-card trial; SwipeHarbor has one paid membership at $79.99 per month or $749 billed annually.
- Both publish MCP access, but Birch exposes connected workspace and rule information while SwipeHarbor provides four read-only archive tools to paid members.
Birch and SwipeHarbor belong in the same paid-media toolkit only if you separate operating an account from researching an idea. Birch, formerly Revealbot, is the choice for a team with connected Meta, Google, TikTok, or Snapchat accounts that needs controlled rules, bulk creative launches, performance analysis, and reports. SwipeHarbor is the better choice for a strategist studying observed NewsBreak, Rumble, or YouTube ads, their available destination evidence, and the reasoning behind a future test. Birch does not publish an ad archive for those three networks. SwipeHarbor does not connect to an ad account, automate a budget, or claim spend and conversion estimates. The products can complement one another, but they are not substitutes. Choose Birch when the recurring job is making and auditing live campaign decisions. Choose SwipeHarbor when the missing input is creative and funnel evidence from channels that ordinary paid-social libraries often overlook.
The tools at a glance
Birch (formerly Revealbot)
Paid-media automation, creative launch, performance analysis, and server-side Meta tracking for active ad accounts
Birch is an operating layer for teams already spending in paid media. Its Rules engine uses platform data, calculated metrics, Google Sheets, Google Analytics, and connected attribution sources to automate decisions across Meta, Google, TikTok, and Snapchat. Rules can use nested conditions, comparisons across timeframes, ranking conditions, and more than 20 actions. The point is not to discover a competitor ad, but to make repeatable account decisions with execution logs that show what was evaluated and changed.
Stage is the feature most relevant to a creative operations team. It connects view-only Google Drive folders and Google Sheets plans, then builds Meta, TikTok, or Snapchat ads from rows containing account, copy, CTA, URL, UTM, and naming information. A run can include up to 1,000 rows, but Birch retains a preview and deliberate launch step. Explorer, scheduled reports, custom metrics, alerts, and white-label reporting extend that operational workflow after an ad is live.
The price model is tied to connected monthly ad spend, which matters more than the headline rate once an agency adds accounts. At up to $10,000 in connected monthly spend, Essential is listed at $99 monthly or $49 monthly billed annually, while Pro is $99 monthly. Pro is the practical option for Rules, Explorer, Launcher, custom metrics, and wider integrations. Birch offers a 14-day no-card trial, but it should be tested against one governed workflow before a team connects its full portfolio.
| Feature | Essential $99/mo monthly or $49/mo annually at up to $10K spend | Pro $99/mo monthly at up to $10K spend | Enterprise Custom plan | Hub gateway Free for 10,000 events/mo, then usage-based |
|---|---|---|---|---|
| Connected-account scope | Meta, Google, TikTok, Snapchat | Meta, Google, TikTok, Snapchat | Custom | Meta server-side tracking |
| Automated Rules and strategies | ✗ | ✓ | ✓ | ✗ |
| Explorer and custom metrics | ✗ | ✓ | ✓ | ✗ |
| Stage bulk launch | Free version | Free version | Custom limit | ✗ |
| Trial | 14 days, no card | 14 days, no card | Contact sales | ✗ |
SwipeHarbor
Ad creative research library for NewsBreak, Rumble, and YouTube, with landing-page evidence and MCP access
SwipeHarbor is a narrow ad-research library, not a campaign-management product. Its paid library covers NewsBreak, Rumble, and YouTube, where a record can hold video or image creative, first-seen and last-seen dates, sightings, device context, and available destination evidence. Rumble records can include transcripts, and YouTube records can retain video and resolved advertiser destinations. That is useful evidence for a creative brief, but the company is clear that it does not establish spend, conversions, profitability, or uninterrupted delivery.
The workflow is research-oriented. A member can search by keyword, advertiser, domain, format, date, final-page address, sightings, or observed days, then place useful examples into private collections with notes. Landing-page screenshots appear only where SwipeHarbor captured one. This makes it particularly useful for a buyer who needs to preserve the message, observed timing, destination path, and reason an example matters before designing an original test rather than simply saving a link in a spreadsheet.
SwipeHarbor Pro costs $79.99 per month or $749 per year paid upfront. Both plans include the same three paid-library networks, private collections, notes, and MCP access. Verified paid members can use four read-only MCP operations for ad search, evidence, funnels, and comparisons, subject to published request and data-unit limits. Meta and TikTok are not current coverage, Taboola is only roadmap work, and Google Search, Display, Outbrain, and MGID are outside paid capture, so channel fit must drive the purchase.
| Feature | SwipeHarbor Pro monthly $79.99/month | SwipeHarbor Pro yearly $749/year, billed upfront |
|---|---|---|
| Paid-library networks | NewsBreak, Rumble, YouTube | NewsBreak, Rumble, YouTube |
| Creative and available landing-page evidence | ✓ | ✓ |
| Private collections and research notes | ✓ | ✓ |
| MCP access | ✓ | ✓ |
| MCP requests | 2,000 per UTC month | 2,000 per UTC month |
Head-to-head feature comparison
| Feature | Birch | SwipeHarbor |
|---|---|---|
| Primary job | Paid-media operations | Creative and funnel research |
| Current channel coverage | Meta, Google, TikTok, Snapchat | NewsBreak, Rumble, YouTube |
| Live-account connection | Yes | No |
| Rule automation | Yes, on Pro | No |
| Creative and landing-page evidence | Account analysis, not an ad archive | Captured creative and available evidence |
| Bulk creative launch | Stage for Meta, TikTok, Snapchat | No |
| MCP access | Yes | Yes, read-only archive tools |
| Trial or entry price | 14-day no-card trial | $79.99/month |
| Key boundary | Does not publish a NewsBreak, Rumble, or YouTube archive | Does not manage ads or provide spend and conversion estimates |
Which should you choose?
SwipeHarborSwipeHarborSwipeHarborThe useful comparison is not which product has more features. Birch has more operating controls because it is supposed to change and report on connected accounts. SwipeHarbor has evidence fields and private collections because it is supposed to preserve what was observed in three specific creative channels. A team that uses SwipeHarbor to decide what to test could use Birch to structure a later Meta or TikTok launch, but there is no direct channel overlap that makes either product a replacement for the other.
Bottom line
Choose Birch when the paid-media desk needs reliable rules, logs, analysis, reporting, or batch launches on live Meta, Google, TikTok, and Snapchat accounts. Price it at actual connected spend and test one controlled workflow during the trial. Choose SwipeHarbor when the research question lives on NewsBreak, Rumble, or YouTube and the team needs captured creative plus available funnel evidence, not modeled campaign economics. Do not buy Birch expecting a specialist creative archive, and do not buy SwipeHarbor expecting it to run or optimise a campaign.
Frequently asked questions
Should a paid-social agency choose Birch or SwipeHarbor to launch Meta and TikTok creative tests?
A paid-social agency should choose Birch to launch Meta and TikTok creative tests because Stage can build ads from Google Drive media and Google Sheets plans for those platforms. SwipeHarbor is a research library and does not connect to an ad account or publish ads.
Can SwipeHarbor show a competitor’s NewsBreak creative and landing page before I build an original test?
SwipeHarbor can show captured NewsBreak creative and available landing-page evidence before an original test, alongside observation dates and sightings where recorded. The evidence is a stored research record, so it does not prove the competitor’s spend, conversion rate, or continuous campaign delivery.
Does Birch cover Rumble and NewsBreak ad intelligence like SwipeHarbor?
Birch does not publish Rumble or NewsBreak ad-intelligence coverage because its documented campaign scope is Meta, Google, TikTok, and Snapchat. SwipeHarbor currently focuses its paid library on NewsBreak, Rumble, and YouTube instead.
Which tool has MCP access for an ad-research workflow in 2026?
Both Birch and SwipeHarbor publish MCP access, but the jobs are different. Birch MCP exposes connected workspaces, accounts, rules, logs, metrics, and Stage data, while SwipeHarbor MCP lets verified paid members search stored ads, open evidence, inspect recorded funnels, and compare archive records.
Is SwipeHarbor enough to decide whether a competitor’s video ad is profitable?
SwipeHarbor is not enough to decide whether a competitor’s video ad is profitable because it explicitly does not provide spend, conversions, profitability, or modeled campaign results. Use its creative and destination evidence to frame a test, then judge the test with your own account and analytics data.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
Every Marketraa page follows our editorial standards.