Goodie vs Wellows in 2026: Closed-Loop AEO vs $37/domain Workflow Platform
Twelve-model closed-loop AEO from $399/month, or five-engine tracking with content optimization and outreach from $37/domain/month.
Goodie
Wellows- Goodie tracks up to twelve AI models on Enterprise. Wellows tracks 5 engines with tier-gated coverage: Lite sees ChatGPT only, Essential adds AI Overviews, Starter through Pro unlock all five.
- Goodie Explorer starts at $399/month for three engines. Wellows Lite is $37/domain/month, Essential is $97/domain/month, Starter is $297/domain/month, and Pro is $497/domain/month.
- Wellows ships content optimization that audits existing site pages before recommending new content, plus outreach templates with verified contact information. Goodie's Content Studio generates content but does not source outreach contacts.
- Wellows includes strategic monthly calls on every plan: one call on Lite, five on Pro. Goodie provides structured CSM support on Enterprise only.
- Wellows uses a per-domain pricing model. Goodie Explorer is $399/month for three engines with 100 prompts regardless of brand count.
- How does Goodie compare to Wellows on revenue attribution? Goodie ties AI citations to Google Analytics conversions; Wellows focuses on citation tracking and outreach workflows without revenue proof.
Choosing between Goodie and Wellows is really a question about which workflow you want inside your AI visibility platform. Goodie is a closed-loop AEO platform with twelve-model monitoring, optimization actions, agentic commerce visibility, crawler log analysis, AEO content generation, and revenue attribution tied to Google Analytics. Wellows is an AI visibility workflow platform tracking five engines (ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity) with content optimization that audits existing pages before recommending new content, outreach templates with verified contacts, GSC integration, and strategic monthly calls. Both platforms serve Generative Engine Optimization (GEO) workflows, but the depth versus action-orientation tradeoff is significant. The right pick depends on whether your programme needs enterprise sales-led procurement with full execution layers and revenue attribution, or an action-oriented workflow with outreach and consultation at a per-domain price.
The tools at a glance
Goodie
End-to-end AEO platform covering 12 AI models with agentic commerce and revenue attribution
Goodie is the most complete AEO platform available, covering the full workflow: prompt research, monitoring across twelve AI models, a prioritized optimization actions playbook, agentic commerce visibility, crawler behavior analysis, AEO content generation, and revenue attribution connected to Google Analytics. The Explorer tier starts at $399/month for three engines and 100 prompts, with Pro and Enterprise requiring a demo call. Full twelve-model coverage is available only on Enterprise.
The closed-loop system is the platform's core differentiator. Beyond visibility data, Goodie delivers a prioritized list of optimization actions across owned and earned assets, an Agent Experience Suite that shows how AI crawlers actually traverse your site, an Agentic Commerce Suite for AI shopping surfaces, and a Content Studio that generates AEO-optimized content. For enterprise brands treating AI search as a serious channel with budget to prove ROI, this is the deepest tool in the category.
The accessibility trade-off is real. The Explorer tier is $399/month for just three engines, the Pro and Enterprise tiers require a sales conversation, the API is locked to Enterprise, and multi-brand tracking is Enterprise-only. Goodie also ships an MCP server on all plans including Explorer, which is useful for developer-led teams who want to pull visibility data into AI coding environments. For smaller budgets or solo consultants, the price curve cuts you off early.
| Feature | Explorer $399/mo | Pro Contact sales | Enterprise Contact sales |
|---|---|---|---|
| AI engines tracked | 3 | 6 | Up to 12 |
| Prompts per month | 100 | 250 | 500+ |
| Optimization actions/mo | 10 | 30 | 60+ |
| MCP server access | ✓ | ✓ | ✓ |
| Agentic commerce visibility | ✗ | ✓ | ✓ |
| Agent Experience Suite (crawler logs) | ✗ | ✓ | ✓ |
| AEO Content Studio | ✗ | ✓ | ✓ |
| Revenue attribution | GA integration | Full | Custom |
| API and data export | ✗ | ✗ | ✓ |
| Multi-brand tracking | ✗ | ✗ | ✓ |
Wellows
AI visibility platform that tracks citations, optimizes content, and surfaces outreach contacts in one place
Wellows goes further than most AI visibility tools by closing the loop between tracking and action: you get citation monitoring, content optimization that checks what already exists before recommending new pages, outreach templates with verified contacts, and a strategic monthly call on every plan.
The platform is structured around two main use cases: in-house brand teams who need to understand and fix how AI platforms represent them, and agencies who want to run multiple client accounts from one place with dashboards and competitive gap analysis ready to present. Both use cases get the same core monitoring plus the action layer.
The Content Optimization feature, currently in beta, audits your existing site pages before flagging gaps. The idea is to recommend updates to pages that already have authority rather than pushing you to create new content that splits ranking signals. The outreach module surfaces relevant pages where your brand is not being cited and provides contact details so you can request inclusion, which rounds out the platform into something closer to a full AI search workflow than a reporting tool.
| Feature | Lite $37/domain/mo | Essential $97/domain/mo | Starter $297/domain/mo | Pro $497/domain/mo |
|---|---|---|---|---|
| Answer engines tracked | 1 (ChatGPT) | 2 (ChatGPT, AI Overviews) | 5 (all engines) | 5 (all engines) |
| Prompts tracked per month | 40 | 100 | 400 | 1,000 |
| Responses analyzed per month | 1,200 | 6,000 | 60,000 | 150,000 |
| Content generation credits | 2 | 5 | 15 | 70 |
| Outreach opportunities | Unlimited | Unlimited | Unlimited | Unlimited |
| Brand sentiment analysis | ✓ | ✓ | ✓ | ✓ |
| GSC integration | ✓ | ✓ | ✓ | ✓ |
| Daily monitoring | ✓ | ✓ | ✓ | ✓ |
| Strategic monthly calls | 1 | 2 | 3 | 5 |
| Content Optimization (beta) | ✓ | ✓ | ✓ | ✓ |
| Free trial | 7 days | 7 days | 7 days | 7 days |
Head-to-head feature comparison
| Feature | Goodie | Wellows |
|---|---|---|
| AI engines tracked | Up to 12: ChatGPT, Gemini, Claude, Perplexity, Copilot, Meta AI, Grok, AI Overviews, AI Mode, DeepSeek, Amazon Rufus, Sparky | 5: ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity (tier-gated) |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | Yes (Optimization Actions) | Yes (Content Optimization audit) |
| Category intelligence | Yes (Prompt Research) | No |
| AEO content generation | Yes (Content Studio) | Yes (content credits) |
| Crawler / AI bot log access | Yes (Agent Experience Suite) | No |
| Page content audits | Yes | Yes (Content Optimization) |
| API access | Enterprise only | No |
| Looker Studio / BI connector | No (MCP server all plans) | No |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No | No |
| Agency multi-brand support | Enterprise only | Yes (multi-client) |
| Starting price | $399/mo | $37/domain/mo |
Need a self-serve white-label option beyond Goodie and Wellows?
Neither Goodie nor Wellows offers white-label delivery on standard plans, and both lack API access at accessible tiers. AI Peekaboo is the best AI visibility tool for agencies with white-label client reports, guest access links, and read and write API on every plan from $50/month Starter. For SEO and marketing agencies that need multi-brand support with self-serve signup, no demo call, and a Looker Studio connector on every plan, AI Peekaboo covers what both tools leave out of standard pricing.
Read the AI Peekaboo review →Which should you choose?
GoodieWellowsGoodieWellowsGoodieWellowsGoodieThe cleanest way to think about these two tools is by their commercial models and execution depth. Goodie optimizes for depth on a sales-led enterprise tier with full revenue attribution, agentic commerce, and twelve-model coverage. Wellows optimizes for action-orientation with content optimization, outreach templates with verified contacts, and strategic monthly calls on every plan at per-domain pricing. Both serve Generative Engine Optimization (GEO) workflows, but the audience and execution scope are very different. Choosing between them is mostly a question of whether you want enterprise execution under one roof or per-domain action workflows with outreach and consultation.
Bottom line
If you are an enterprise brand with a meaningful AEO budget who needs the widest model coverage, agentic commerce visibility, AEO content generation, crawler logs, and revenue attribution proof, Goodie is the most defensible choice in the category. If you are a brand or agency that wants action-oriented AI visibility execution with content optimization, outreach templates, and strategic monthly calls at per-domain pricing, Wellows delivers focused execution value. The defining question is whether you need enterprise AEO execution or action-oriented workflows with outreach and consultation.
Frequently asked questions
How does Goodie compare to Wellows on AI visibility tool comparison depth?
Goodie has the deeper execution layer: twelve-model coverage, AEO Content Studio, Optimization Actions, Agent Experience Suite, agentic commerce tracking, and Google Analytics revenue attribution. Wellows focuses on action-orientation: five-engine tracking, content optimization that audits existing pages before recommending new content, outreach templates with verified contacts, and strategic monthly calls. For full-stack Generative Engine Optimization (GEO) execution, Goodie is the more complete answer. For action-oriented workflows with outreach, Wellows is the more focused option.
How much does Goodie cost compared to Wellows?
Goodie Explorer starts at $399/month for three engines and 100 prompts. Pro and Enterprise pricing requires a demo call. Wellows Lite is $37/domain/month for ChatGPT only, Essential is $97/domain/month adding AI Overviews, Starter is $297/domain/month for all five engines, and Pro is $497/domain/month. For single-brand in-house teams, Wellows Essential at $97/month is substantially cheaper than Goodie Explorer; for agencies with multiple domains, the per-domain cost adds up quickly.
Which tool is better for outreach workflows?
Wellows is the clear winner for outreach. It surfaces outreach opportunities where your brand is missing from AI citations and provides verified contact details alongside outreach templates. Goodie approaches execution through Optimization Actions and Content Studio on higher tiers but does not source outreach contacts. For Generative Engine Optimization (GEO) teams that prioritize citation outreach, Wellows is the more focused option.
What does the Content Optimization feature do?
Wellows Content Optimization audits your existing site pages before recommending new content. If an existing page already covers a topic but is not being cited by AI engines, Wellows recommends optimizing that page rather than creating a new one. This avoids keyword cannibalization and focuses effort where you already have authority. The feature is in beta and available on every Wellows plan. Goodie approaches content differently through its Content Studio, which generates new AEO-optimized content rather than auditing existing pages.
Does Wellows offer API access?
Wellows does not currently advertise API access on any plan. Data is accessed through the platform interface. Goodie ships an MCP server on every plan but locks REST API access to Enterprise. For teams that need programmatic data access, AI Peekaboo ($50/month) and LLMrefs (€79/month) are the more accessible options.
Which tool is better for agencies with multiple clients?
Wellows is purpose-built for multi-client agency use with dashboards built for client presentation and competitive gap analysis. The caveat is per-domain pricing, which means agency margins require careful management. Goodie restricts multi-brand tracking to Enterprise behind a sales call. For agencies wanting accessible client-ready reporting without enterprise friction, Wellows Essential or Starter is the right fit; for agencies with enterprise budgets needing white-label delivery, AI Peekaboo or LLM Pulse Enterprise is the choice.