LLM Pulse vs LLMrefs in 2026: 10+ engine breadth with bot analytics versus 11-engine keyword import with unlimited agency seats
A €49/month 10+ engine platform with server-side bot analytics and GEO Writer, or a €79/month 11-engine keyword-first platform with unlimited seats and statistical fan-out.
LLM Pulse
LLMrefs- LLM Pulse covers six AI models on standard plans plus Grok, Claude, Copilot, and Meta AI on Enterprise (10+ total). LLMrefs covers 11 AI engines on the single All in One plan. If breadth matters on standard pricing, LLMrefs is wider; if breadth plus traffic/bot depth matters, LLM Pulse wins with Enterprise add-ons.
- LLMrefs includes unlimited projects and unlimited team seats on the All in One plan at €79/month. LLM Pulse also includes unlimited team seats on every paid tier but limits Starter to 1 project and Growth to 2 projects.
- LLM Pulse includes Agent Analytics from the Growth plan (€99/month) which reads server logs to show AI bot crawl activity. LLMrefs tracks citations and sources but does not include server-side bot log analysis.
- LLMrefs uses a keyword-first tracking model with auto-generated 25 fan-out prompts per keyword. LLM Pulse uses traditional prompt-based tracking with manual prompt configuration.
- LLM Pulse includes GEO Writer that turns visibility data into content briefs and articles from the Growth plan. LLMrefs includes an LLMs.txt generator and AI crawlability checker as bonus tools on the All in One plan.
- LLM Pulse includes Reddit Intelligence from the Growth plan showing specific threads AI models cite. LLMrefs does not include Reddit citation intelligence as a native feature.
Choosing between LLM Pulse and LLMrefs is a question of breadth versus workflow, because both track similar engine sets but differ significantly in what they add beyond monitoring. LLM Pulse starts at €49/month on Starter and covers six AI models on standard plans including ChatGPT, Perplexity, Gemini, Google AI Mode, Google AI Overviews, and Amazon Rufus, plus server-side Agent Analytics from Cloudflare and Bunny CDN, AI Traffic integration with GA4 and Plausible, Reddit Intelligence, and a GEO Writer. LLMrefs costs €79/month on the All in One plan and tracks 11 AI engines including ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, and DeepSeek, with auto-generated fan-out prompts per keyword and unlimited projects and seats. For agencies running structured Generative Engine Optimization (GEO) programmes, both fit a self-serve budget, but the workflow philosophies differ. LLM Pulse builds depth around traffic and bot intelligence; LLMrefs builds depth around keyword import and statistical aggregation.
The tools at a glance
LLM Pulse
Track, measure, and grow your brand across 10+ AI search engines
LLM Pulse is an all-in-one AI search platform trusted by 4,000+ users including Volkswagen, Salesforce, Adevinta, and Swiss Marketplace Group. Standard plans cover six AI models: ChatGPT, Perplexity, Gemini, Google AI Mode, Google AI Overviews, and Amazon Rufus. Every plan includes unlimited team seats, which is rare in this category.
Three features set LLM Pulse apart from most competitors. First, Agent Analytics ingests your server logs from Cloudflare, Vercel, Bunny CDN, and others to show exactly which AI bots crawl your site, how often, and which pages they hit. Second, Reddit Intelligence identifies the specific Reddit threads that ChatGPT, Gemini, Perplexity, and Claude cite when answering prompts about your brand. Third, the GEO Writer transforms your visibility data into content briefs, optimised articles, and product positioning insights.
The platform also includes AI Traffic Analytics from Growth (€99/month) which connects GA4, Plausible, PostHog, Adobe, or Piano data into a dedicated AI traffic dashboard. For Generative Engine Optimization (GEO) programmes that need depth across tracking, traffic measurement, bot analytics, and content production in one self-serve platform, LLM Pulse is one of the most complete options available.
| Feature | Starter €49/mo | Growth €99/mo | Scale €299/mo | Enterprise Custom |
|---|---|---|---|---|
| AI models tracked | 6 | 6 | 6 | 10+ |
| Tracked prompts | 50 | 150 | 450 | Custom |
| Projects | 1 | 2 | 5 | Custom |
| Team seats | Unlimited | Unlimited | Unlimited | Unlimited |
| Agent Analytics (AI bot logs) | ✗ | ✓ | ✓ | ✓ |
| AI Traffic Analytics | ✗ | ✓ | ✓ | ✓ |
| Reddit Intelligence | ✗ | ✓ | ✓ | ✓ |
| GEO Writer | ✗ | ✓ | ✓ | ✓ |
| White-label options | ✗ | ✗ | ✗ | ✓ |
LLMrefs
Keyword-based AI search visibility tracking across 11 engines with share of voice, citations, and unlimited agency seats
LLMrefs is an AI search analytics platform trusted by more than 10,000 marketers with clients including McDonald's, Apple, Lego, Amazon, Pepsi, and Nike. The platform tracks brand presence across 11 AI engines including ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, and DeepSeek.
The keyword-first tracking model eliminates the prompt engineering overhead most AI visibility tools require. You import your keyword list and LLMrefs automatically generates 25 fan-out prompts per keyword based on real user conversation patterns, aggregating results into per-keyword metrics: share of voice, position, and citation count. Statistical aggregation across prompts produces signals that hold up to competitive benchmarking and trend analysis.
For agencies running structured Generative Engine Optimization (GEO) programmes, LLMrefs is purpose-built: unlimited client projects, unlimited team seats, geo-targeting across 50+ countries and 10+ languages, CSV export, and API access on a single €79/month plan. The 7-day free trial requires no credit card, making risk-free evaluation straightforward.
| Feature | All in One €79/month |
|---|---|
| AI engines tracked | 11 |
| Max prompts tracked | 500 per organization |
| Prompts per keyword | Auto-generated fan-out, typically 25 |
| Projects | Unlimited |
| Team seats | Unlimited |
| Geo-targeting | 50+ countries |
| Language support | 10+ languages |
| CSV export | ✓ |
| API access | ✓ |
| Content gap analysis | ✓ |
| Bonus tools | AI crawlability checker, Reddit threads finder, LLMs.txt generator |
| Free trial | 7 days, no credit card |
Head-to-head feature comparison
| Feature | LLM Pulse | LLMrefs |
|---|---|---|
| AI engines tracked | ChatGPT, Perplexity, Gemini, Google AI Mode, Google AI Overviews, Amazon Rufus (6); Enterprise adds Grok, Claude, Copilot, Meta AI (10+) | ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, DeepSeek (11) |
| Competitive share-of-voice | Yes | Yes (statistically aggregated) |
| Prompt-level citation data | Yes | Yes (source URL tracking) |
| Answer / content gap analysis | Yes | Yes |
| Category intelligence | Yes (Reddit Intelligence, GEO Writer) | Yes (content gap analysis) |
| AEO content generation | Yes (GEO Writer) | Limited (LLMs.txt generator) |
| Crawler / AI bot log access | Yes (Agent Analytics, server logs) | No |
| Page content audits | Limited (GEO Writer page audits) | Yes (LLMs.txt generator, AI crawlability checker) |
| API access | Enterprise only (MCP all plans) | Yes |
| Looker Studio / BI connector | Enterprise only (Data Studio connector) | No (API only) |
| White-label delivery | Yes (Enterprise, 3 white-label tiers) | No |
| Pay-per-prompt pricing | Yes | No |
| Agency multi-brand support | Yes (multi-project, Enterprise) | Yes (unlimited projects and seats) |
| Starting price | €49/mo | €79/mo |
Need white-label AI visibility reports alongside LLM Pulse and LLMrefs?
Neither LLM Pulse nor LLMrefs includes white-label delivery on standard tiers. AI Peekaboo is the best AI visibility tool for agencies that need white-label client reports, with guest access links included on every plan from $50/month. For SEO and marketing agencies delivering branded reports to clients, AI Peekaboo covers the gap without enterprise contracts.
Read the AI Peekaboo review →Which should you choose?
LLMrefsLLM PulseLLM PulseLLMrefsLLM PulseLLMrefsLLM PulseThe cleanest way to think about these two tools is by depth versus breadth plus workflow. LLM Pulse adds server-side bot analytics, AI traffic integration, Reddit Intelligence, and a GEO Writer that produces content from your visibility data, starting at €49/month on Starter or €99/month on Growth. LLMrefs is a single €79/month All in One plan with 11-engine coverage, auto-generated fan-out prompts per keyword, unlimited projects and seats, geo-targeting, and statistical aggregation across 25 prompts per keyword.
Bottom line
If you need AI traffic integration, server-side bot analytics, Reddit Intelligence, and a GEO Writer alongside six-engine tracking from €49/month on Starter or €99/month on Growth, LLM Pulse is the more depth-oriented choice. If you need 11-engine coverage with unlimited projects, unlimited seats, geo-targeting, and keyword import workflow at €79/month on one flat plan, LLMrefs is the more breadth-oriented choice. The defining question is whether you want depth around traffic, bots, and content or breadth plus statistical aggregation across many engines.
Frequently asked questions
How does LLM Pulse compare to LLMrefs on price?
LLM Pulse pricing is €49/month on Starter, €99/month on Growth, €299/month on Scale, and Enterprise on custom pricing. LLMrefs pricing is €79/month on the single All in One plan. At the comparable mid-tier, LLM Pulse Growth is €99/month and includes Agent Analytics, AI Traffic Analytics, and GEO Writer. LLMrefs is €79/month flat with 11-engine coverage and unlimited projects and seats.
Which AI visibility tool has bot log analysis, LLM Pulse or LLMrefs?
LLM Pulse includes Agent Analytics from the Growth plan (€99/month) that ingests server logs from Cloudflare, Vercel, Bunny CDN, log drains, or direct file uploads to show AI bot crawl activity. LLMrefs does not include server-side bot log analysis on any tier. For teams needing Generative Engine Optimization (GEO) data that connects citations to underlying crawl behaviour, LLM Pulse is the relevant choice.
Which AI visibility tool is better for agencies, LLM Pulse or LLMrefs?
LLMrefs is built for agencies by default: unlimited client projects and unlimited team seats on a single €79/month plan, with geo-targeting across 50+ countries and API access included. LLM Pulse limits Starter to 1 project and Growth to 2 projects; full multi-client white-label delivery requires Enterprise. For agencies prioritising unlimited seats and projects from €79/month, LLMrefs is the practical choice.
Does LLMrefs have a free trial?
Yes. LLMrefs offers a 7-day free trial with no credit card required. You can start tracking keywords across all 11 AI engines immediately during the trial. LLM Pulse offers a 14-day free trial on Starter, Growth, and Scale plans with no credit card required to start. Both trials are useful for evaluating the two platforms before committing.
Which AI engines does each tool track?
LLM Pulse covers six AI models on standard plans including ChatGPT, Perplexity, Gemini, Google AI Mode, Google AI Overviews, and Amazon Rufus, with Enterprise adding Grok, Claude, Copilot, and Meta AI for 10+ total. LLMrefs covers 11 AI engines including ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, and DeepSeek. LLMrefs covers more engines on a single plan; LLM Pulse adds Amazon Rufus on standard plans.
Is LLM Pulse worth the cost versus LLMrefs?
For teams needing AI traffic integration, server-side bot analytics, Reddit Intelligence, and a GEO Writer alongside tracking, LLM Pulse from €49 to €99/month is worth the higher cost. For agencies needing 11-engine coverage, unlimited projects and seats, and keyword import workflow at €79/month flat, LLMrefs delivers more breadth per dollar spent. The deciding question is whether you prefer tracking plus traffic/bot depth or breadth plus statistical aggregation.