LLMrefs vs AI Peekaboo vs Goodie in 2026: Three AI visibility tools compared

LLMrefs is an AI search analytics platform trusted by more than 10,000 marketers with clients including McDonald's, Apple, Lego, Amazon, Pepsi, and Nike. It tracks brand presence across 11 AI engines including ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, and DeepSeek, making it one of the broadest coverage sets in the category.

The keyword-first tracking model eliminates prompt engineering overhead. You import your existing SEO keyword list and LLMrefs automatically generates 25 fan-out prompts per keyword based on real user conversation patterns, aggregating results into per-keyword share-of-voice and position metrics. Results are statistically significant because they are weighted across 25 prompts per keyword, eliminating the non-determinism problem that single-prompt tracking creates.

For Generative Engine Optimization (GEO) work, LLMrefs is structured for agencies by default. The All in One plan at €79/month covers unlimited client projects and unlimited team seats, with geo-targeting across 50+ countries and 10+ languages, CSV export, and API access. The 7-day free trial requires no credit card. Versus AI Peekaboo, the gap is no white-label client delivery and a EUR price tag that introduces currency risk for USD teams. Versus Goodie, the gap is no revenue attribution and no AEO content generation.

AI Peekaboo tracks where your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Unlike most AI visibility tools that focus on read-only dashboards, AI Peekaboo gives you both a read and write API on every plan, so you can pull data into your own tools or trigger monitoring runs programmatically.

The platform was built with agencies and consultants in mind. You can manage multiple client brands under one account, set different monitoring frequencies per client, and deliver white-label reports via guest access links without requiring clients to log into another platform. Pricing is per-prompt rather than per-seat, which keeps costs predictable when managing many brands. A Looker Studio connector is included on all plans.

The main limitation versus LLMrefs is narrower engine coverage (5 versus 11) and no keyword-list import workflow. Versus Goodie, the gap is no AEO content generation, no crawler behavior analysis, no agentic commerce visibility, and no revenue attribution. AI Peekaboo focuses on operational delivery, not on the broader AEO execution layer. Founded by Filipe Duarte and John Rice, the platform positions itself as the operationally practical option in a market where most tools are either read-only dashboards or enterprise platforms requiring sales calls.

Goodie is an enterprise answer engine optimization platform that covers the full Generative Engine Optimization (GEO) workflow: discovering which prompts your customers use in AI search, monitoring how your brand appears across those answers, prioritizing optimization actions, generating AI-optimized content, and connecting that visibility to revenue through Google Analytics attribution. The platform tracks 12 AI models including ChatGPT, Gemini, Claude, Perplexity, Copilot, Meta AI, Grok, AI Overviews, AI Mode, DeepSeek, Amazon Rufus, and Sparky.

What separates Goodie from simpler monitoring tools is the breadth of its action layer. Beyond telling you where you appear, it delivers a prioritized list of optimization actions, an AEO content writer that generates brand-aligned content for LLM consumption, an Agentic Commerce Suite for tracking product visibility in AI shopping surfaces, and an Agent Experience Suite that analyzes how AI crawlers actually traverse your site. The Analytics and Attribution module connects visibility to revenue through Google Analytics, with custom revenue modeling on Enterprise.

The main limitation versus the other two is access and price. The self-serve Explorer plan is $399/month with only 3 engines and 100 prompts, and every plan above that requires a demo call. Multi-brand tracking is restricted to Enterprise. Versus LLMrefs and AI Peekaboo, Goodie trades self-serve accessibility for execution depth and revenue attribution proof. For brands already serious about AI search with the budget to prove ROI, Goodie covers more ground than any competitor.