Oncrawl vs Sitechecker in 2026: enterprise crawl-and-log platform vs a self-serve SEO command center
One pairs crawl data with server logs, AI bot tracking, and a REST API behind a sales-only Enterprise tier. The other bundles crawling, rank tracking, and its own AI Visibility Tracker into self-serve plans from $89/month, but keeps its API locked to Enterprise too.
Oncrawl
Sitechecker- Sitechecker publishes pricing from $89/month across four tiers. Oncrawl sells a single custom Enterprise package with no published price and a required demo.
- Oncrawl tracks AI bot crawl activity from GPTBot, ClaudeBot, and PerplexityBot plus whether content is cited in AI-generated answers. Sitechecker's AI Visibility Tracker monitors how a site is referenced in ChatGPT and Perplexity responses but doesn't track crawler bot behavior at all.
- Server log analysis is a core Oncrawl feature. Sitechecker has no log analysis feature at any tier; it is a crawler-plus-rank-tracker, not a log tool.
- Sitechecker's AI Visibility Tracker is withheld from its cheapest Basic tier at $89/month; it only unlocks starting at Standard, $219/month.
- Both tools gate full API access to their top tier. Sitechecker reserves it for Enterprise only, while Oncrawl's single Enterprise tier includes API access as standard.
- Sitechecker includes white-label client reporting from the Standard tier up. Oncrawl doesn't list white-label reporting as a feature at all.
- Neither tool has a public self-serve free trial: Sitechecker has no free tier, and Oncrawl requires a sales demo before any access.
Oncrawl and Sitechecker both stake a claim on the AI-visibility side of technical SEO, but they arrive there from different starting points and gate access differently. Oncrawl builds AI bot crawl tracking, covering GPTBot, ClaudeBot, and PerplexityBot, and AI-generated answer visibility monitoring on top of a crawl-plus-server-log platform that has served enterprise technical SEO teams for years, and none of it is available without a demo and a custom Enterprise contract. Sitechecker approaches the same territory from the agency side: crawler, rank tracker, and website monitoring bundled into one dashboard, with an AI Visibility Tracker added from the Standard tier up that watches how a site is referenced in ChatGPT and Perplexity responses. Sitechecker publishes its prices; Oncrawl does not. But Sitechecker's own API, the one feature that would let you pipe any of this into your own reporting stack, is reserved for Enterprise too, so the self-serve promise only goes so far.
The tools at a glance
Oncrawl
Cloud-based technical SEO platform combining crawl data, log analysis, and AI bot tracking.
Oncrawl is a cloud technical SEO platform built around three data sources: crawl data, server log data, and performance data. Log analysis is a core part of the product, mapping exactly which URLs search engines and AI crawlers visit and how often, which is a different and complementary question to what a standard crawl tells you about site structure.
The AI-search side of Oncrawl runs on two tracks: AI bot crawl tracking follows GPTBot, ClaudeBot, and PerplexityBot activity at the URL level, and AI-generated answer visibility monitoring separately tracks whether content is actually cited in AI responses. Together they cover both the crawl-access question and the citation question, which is broader than a tool that only measures one side of that equation.
Access runs entirely through a sales process. Oncrawl sells a single Enterprise tier with no published pricing and no self-serve signup, and the platform requires meaningful configuration to get full value from, which teams without dedicated technical SEO staff may not fully use. The REST API, which integrates with Looker Studio, BigQuery, and Tableau, is included as standard once you are through that process rather than gated to a higher tier still.
| Feature | Enterprise Contact for pricing |
|---|---|
| Pricing model | Custom |
Sitechecker
SEO command center for agencies managing multiple client sites, with crawling, rank tracking, technical issue detection, and AI visibility tracking from a unified dashboard.
Sitechecker bundles a website crawler, rank tracker, and change-monitoring layer into a single subscription aimed at agencies and in-house teams that don't want to stitch together multiple tools for routine SEO work. Site audits, position tracking, Google Search Console data, and ongoing monitoring all live in one dashboard, with SEO Alerts flagging significant ranking or crawl changes before a client notices them.
The AI Visibility Tracker is the feature that separates Sitechecker from a plain crawl-and-rank bundle: it monitors how a site is referenced in AI-generated responses from tools like ChatGPT and Perplexity, tracking whether pages are cited as sources. That coverage is withheld from the entry Basic tier and only unlocks from Standard, $219 a month, up, alongside white-label reporting that removes Sitechecker branding for client-facing deliverables.
What Sitechecker doesn't offer is server log analysis of any kind, and API access is reserved for Enterprise customers only, so Basic, Standard, and Premium subscribers cannot pipe data into a custom dashboard or BI tool. There is also no permanent free tier, though a trial period may be available on request.
| Feature | Basic $89/month | Standard $219/month | Premium $379/month | Enterprise Contact for pricing |
|---|---|---|---|---|
| Website Crawler | Yes | Yes | Yes | Yes |
| Rank Tracker | Yes | Yes | Yes | Yes |
| AI Visibility Tracker | No | Yes | Yes | Yes |
| White Label Reports | No | Yes | Yes | Yes |
| SEO Alerts | Yes | Yes | Yes | Yes |
| API access | No | No | No | Yes |
Head-to-head feature comparison
| Feature | Oncrawl | Sitechecker |
|---|---|---|
| Core product model | Cloud crawl platform with server log ingestion and performance data | Cloud crawler bundled with rank tracking and site monitoring |
| Server log analysis | Yes, core feature | No, not offered |
| AI bot crawl tracking (GPTBot, ClaudeBot, PerplexityBot) | Yes, tracks GPTBot, ClaudeBot, and PerplexityBot at the URL level | No, not offered |
| AI-generated answer / citation visibility tracking | Yes, monitors whether content is cited in AI-generated responses | Yes, AI Visibility Tracker monitors references in ChatGPT and Perplexity responses |
| Rank tracking | No, not a feature | Yes, included from Basic |
| White-label client reporting | Not listed as a feature | Yes, from Standard tier up |
| Automated alerts | Yes, automated alerts on crawl regressions (404 spikes, indexation drops, crawl budget shifts) | Yes, SEO Alerts on ranking, crawl, and on-page changes |
| API access | Yes, included as standard on the Enterprise tier | Enterprise tier only |
| Published pricing | No, single custom Enterprise tier | Yes, four published tiers from $89/month |
| Free trial | No public free trial listed | No permanent free tier; trial availability on request |
| Starting price | Custom (sales-led) | $89/month |
Considering AI Peekaboo alongside Oncrawl and Sitechecker?
Both tools put some form of AI visibility behind a paywall: Oncrawl's AI bot and citation tracking only ships inside its single Enterprise package with no published price, and Sitechecker's AI Visibility Tracker doesn't unlock until the $219/month Standard tier, with API access reserved for Enterprise on top of that. AI Peekaboo tracks ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode with a read and write API included on every plan from $50/month, so self-serve teams get both citation tracking and programmatic access without a sales call or a tier upgrade.
Read the AI Peekaboo review →Which should you choose?
OncrawlSitecheckerOncrawlSitecheckerOncrawlSitecheckerOncrawlBoth tools now put an AI-visibility feature on the label, but they are answering different questions. Oncrawl's AI bot tracking tells you whether GPTBot, ClaudeBot, and PerplexityBot are actually crawling your pages, which is a crawl-budget and indexability question, and its AI-generated answer visibility monitoring separately tracks citation in AI responses. Sitechecker's AI Visibility Tracker only covers the citation half, and only from the $219/month Standard tier up. If crawl behavior and server logs matter to how you diagnose technical SEO problems, only Oncrawl covers that, and reaching it means going through its sales process. If the priority is running client accounts with rank tracking, alerts, and white-label reports at a published price, Sitechecker is the more practical day-to-day tool, even though its own API sits behind the same kind of paywall Oncrawl uses for its entire product.
Bottom line
Go with Sitechecker if you're running client SEO accounts and want crawling, rank tracking, alerts, and white-label reports at a published, self-serve price starting at $89/month, and can live without an API unless you upgrade to Enterprise. Book the Oncrawl demo if server log analysis or AI crawler bot tracking are the actual problem you're trying to solve and your site is large enough to justify a custom enterprise contract. Neither tool hands you full API access without either paying Sitechecker's enterprise premium or going through Oncrawl's sales process from the start.
Frequently asked questions
Does Sitechecker's AI Visibility Tracker do the same thing as Oncrawl's AI bot tracking?
Sitechecker's AI Visibility Tracker and Oncrawl's AI bot tracking measure different things: Sitechecker monitors how a website is referenced in AI search responses from ChatGPT and Perplexity, while Oncrawl logs actual crawl requests from GPTBot, ClaudeBot, and PerplexityBot at the URL level. Oncrawl also separately tracks AI-generated answer visibility, so it covers both the crawl-access question and the citation question, while Sitechecker only covers the citation side.
Why is Sitechecker's AI Visibility Tracker not available on the cheapest plan?
Sitechecker restricts its AI Visibility Tracker to the Standard tier and above, which starts at $219 a month, leaving the $89-a-month Basic plan without any AI citation tracking. If AI search visibility is a requirement rather than a nice-to-have for your clients, budget for at least Standard from the start.
Does either tool offer server log analysis?
Only Oncrawl offers server log analysis, and it is a core part of the platform rather than an add-on, mapping which URLs search engines and AI crawlers actually visit and how crawl budget is spent. Sitechecker has no log analysis feature at any tier; it is built around crawling, rank tracking, and monitoring rather than server-side crawl behavior.
Which tool is cheaper for a small agency managing a handful of client sites?
Sitechecker is meaningfully cheaper to start with: Basic is $89 a month with published pricing across four tiers, versus Oncrawl's single custom Enterprise package that requires a sales demo before you learn a price. Sitechecker also includes white-label reporting from the Standard tier, which matters more to most small agencies than Oncrawl's log analysis and AI bot tracking.
Can I get API access on Sitechecker without upgrading to Enterprise?
API access on Sitechecker is reserved for the Enterprise tier only; Basic, Standard, and Premium do not include it. Oncrawl includes API access as part of its single Enterprise package, so if programmatic data access matters and Sitechecker's enterprise pricing isn't on the table yet, Oncrawl's inclusion of the API within its base offering works in its favor despite the opaque overall cost.
Is Oncrawl worth it if I only need rank tracking and client reports?
Probably not: Oncrawl has no rank tracking feature at all and doesn't mention white-label reporting in its public materials, so it isn't built for that use case. Sitechecker bundles rank tracking, white-label reports, and SEO alerts into one dashboard specifically for agencies handling that kind of client-facing work, which is a more direct fit.