Sitechecker Review
SEO command center for agencies managing multiple client sites, with crawling, rank tracking, technical issue detection, and AI visibility tracking from a unified dashboard.
Sitechecker is a solid mid-market technical SEO platform that covers crawling, rank tracking, and website monitoring in one subscription. The white-label reporting and SEO alerts are well-suited to small agencies managing client accounts, and the addition of an AI Visibility Tracker gives it a hook that many competing tools at this price point lack. The absence of a public API limits it for teams who want to pipe data into custom stacks, and the $89 entry price is not cheap for what is essentially a crawling and rank-tracking combo without API access.
Pros and cons
- Website crawler, rank tracker, and monitoring in one subscription without needing multiple tools
- White-label reports make it straightforward to deliver branded deliverables to clients without manual reformatting
- AI Visibility Tracker adds coverage for how clients appear in AI search responses, which few tools at this price include
- No public API access limits integration with custom reporting stacks or data pipelines
- No free tier, so you cannot properly evaluate the tool before committing to a paid plan
- Feature depth is shallower than enterprise crawlers like Screaming Frog or Semrush for complex technical audits
What is Sitechecker?
Sitechecker is a technical SEO and website monitoring platform aimed at agencies and in-house teams who need crawling, rank tracking, and change detection without the complexity of enterprise-tier tools. The platform bundles several SEO workflows into a single dashboard: site audits, position tracking, Google Search Console data, and ongoing monitoring for changes that could impact rankings.
One of the more notable additions to Sitechecker is its AI Visibility Tracker, which monitors how websites appear in AI-generated responses from tools like ChatGPT and Perplexity. For agencies starting to include AI search coverage in client reports, this gives Sitechecker a reason to be considered beyond traditional crawling tools. The white-label reporting feature reduces the overhead of manual report production, and SEO alerts add a proactive monitoring layer that notifies users of significant ranking or crawl changes before clients notice them.
Core features
website-crawler
Sitechecker crawls your site to identify technical SEO issues including broken links, missing meta tags, duplicate content, redirect chains, and crawlability problems. Results are organized by severity so you can prioritize fixes that will have the most impact on search visibility.
Rank Tracker
Track keyword positions across Google search results with scheduled updates. The rank tracker allows monitoring at the domain level, comparison against competitors, and generation of client-facing position reports with trend data over time.
AI Visibility Tracker
The AI Visibility Tracker monitors how a website is referenced in responses from AI search engines including ChatGPT and Perplexity. For agencies introducing AI search reporting to clients, this adds a coverage dimension that standard crawl reports do not capture and that most competing tools at this price point do not include.
White Label Reports
Sitechecker generates branded reports that replace Sitechecker branding with your agency logo and colors. Reports can be scheduled for automatic delivery to clients, reducing manual reporting workload for accounts with recurring reporting cycles.
SEO Alerts
The alerts system monitors tracked sites for significant changes to rankings, crawl status, and on-page signals. When a change crosses a configured threshold, Sitechecker sends a notification so your team can investigate and respond before the client notices.
Pricing
| Feature | Basic $89/month | Standard $219/month | Premium $379/month | Enterprise Contact for pricing |
|---|---|---|---|---|
| website-crawler | Yes | Yes | Yes | Yes |
| Rank Tracker | Yes | Yes | Yes | Yes |
| AI Visibility Tracker | No | Yes | Yes | Yes |
| White Label Reports | No | Yes | Yes | Yes |
| SEO Alerts | Yes | Yes | Yes | Yes |
| GSC Dashboard | Yes | Yes | Yes | Yes |
| API access | No | No | No | Yes |
Who it is for
Agencies with a portfolio of small-to-mid-size clients benefit from the white-label reporting and multi-site monitoring, which reduce the time spent on manual client deliverables.
In-house teams at small and medium businesses who need a crawler, rank tracker, and alerts in one tool without the overhead of learning a complex enterprise platform.
SEO teams starting to report on AI search visibility to stakeholders can use the AI Visibility Tracker to add this dimension alongside traditional ranking and audit data without a separate tool.
Verdict
Sitechecker is a competent mid-market SEO platform that packages crawling, rank tracking, and monitoring into a clean interface at an accessible price point for agencies. The white-label and alerting features make it particularly useful for small agencies managing recurring client reporting. The absence of an API and no free trial limit its appeal for teams who need custom integrations or want to fully evaluate before committing.
Frequently asked questions
Does Sitechecker have a free plan?
Sitechecker does not offer a free tier. The entry plan starts at $89 per month. There may be a trial period available on request, but there is no permanent free option.
Does Sitechecker have an API?
API access is reserved for Enterprise customers only. It is not available on the Basic, Standard, or Premium plans. If API integration is a requirement, you will need to negotiate an enterprise contract.
What does the AI Visibility Tracker do?
The AI Visibility Tracker monitors how your website is referenced in AI search engine responses from tools like ChatGPT and Perplexity. It tracks whether your pages are cited as sources, giving you data on AI search presence alongside traditional ranking data.
Can I use Sitechecker for multiple client websites?
Yes, Sitechecker is designed for multi-site management. Higher-tier plans support more tracked URLs and domains, and the white-label reporting feature is built with agency client delivery in mind.
How does Sitechecker compare to Screaming Frog?
Screaming Frog is a desktop-based crawler with deeper technical audit capabilities and a one-time licence model. Sitechecker is a cloud-based platform with monitoring, rank tracking, and white-label reporting bundled in. They solve different problems: Screaming Frog for deep technical audits, Sitechecker for ongoing monitoring and client reporting.