Otterly.AI vs Wellows in 2026: $29 audit vs $297 full-engine audit + outreach contacts
Two AI visibility tools with built-in GEO audits. Otterly.AI Lite is cheap at $29/month with 7 engines but caps prompts at 15. Wellows Starter costs $297/domain/month with 5 engines, content optimization, and outreach templates with verified contacts.
Otterly.AI
Wellows- Otterly.AI Lite is dramatically cheaper at $29/month versus Wellows Starter at $297/domain/month. For solo marketers on tight budgets, Otterly.AI is the cheaper entry, but Wellows Lite at $37/domain/month is also reasonable for ChatGPT-only coverage.
- Otterly.AI covers 7 AI engines on every plan including Google AI Overviews, AI Mode, Microsoft Copilot, Claude, Gemini, and Perplexity. Wellows Starter and above covers 5 engines across ChatGPT, AI Overviews, AI Mode, Gemini, and Perplexity.
- Wellows ships content optimization with pre-creation site audits and outreach templates with verified contacts on every tier. Otterly.AI ships citation link analysis and a GEO audit but no built-in outreach workflow.
- Wellows includes strategic monthly calls (1 on Lite, 5 on Pro) and GSC integration on every tier. Otterly.AI is a pure self-serve product with no consultation layer.
- Otterly.AI Lite caps tracking at 15 prompts. Wellows Starter includes 400 prompts with 60,000 monthly responses analyzed. For broader prompt volume, Wellows wins on higher tiers.
- Neither tool offers white-label delivery by default. Both are designed for in-house and per-domain monitoring rather than agency multi-client workflows. Agency-friendly platforms exist separately.
- For Generative Engine Optimization (GEO) workflows that need cheap USD-priced audit-led monitoring, Otterly.AI is the right answer. For GEO workflows that need end-to-end content plus outreach execution with monthly consultation, Wellows is the deeper choice.
If you are choosing between Otterly.AI and Wellows in 2026, you are weighing two AI visibility tools that ship built-in audits but optimize for very different operational layers. How does Otterly.AI compare to Wellows for teams that need Generative Engine Optimization (GEO) plus content and outreach workflows? Otterly.AI Lite costs $29/month and covers 7 engines with a GEO audit on every tier, but caps tracking at 15 prompts and has no outreach workflow. Wellows is priced per domain starting at $37/domain/month Lite (ChatGPT only) and reaching $297/domain/month Starter for full 5-engine coverage plus content optimization with pre-creation site audits, outreach templates with verified contacts, GSC integration, and strategic monthly calls. The split is at price, action layer, and operational breadth. Otterly wins on lowest entry. Wellows wins on outreach, content optimisation, and per-domain support. The right pick depends on whether you want cheap monitoring with audit or end-to-end GEO execution with human consultation.
The tools at a glance
Otterly.AI
Track brand visibility across 7 AI engines from $29/month with API and MCP support
Otterly.AI is an AI search monitoring platform that tracks how and where your brand appears across ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, and Gemini. It positions itself as a Generative Engine Optimization (GEO) tool, meaning it goes beyond showing you where you appear and actively recommends changes to improve your citations.
The platform launched with one of the most competitive price points in the category. At $29/month for the Lite plan, you get real tracking across all 7 AI models, answer ranking monitoring, citation link analysis, and a GEO audit with optimization recommendations on every tier. The audit layer is the feature that separates Otterly from pure monitoring tools.
The trade-off versus Wellows is action layer and scale. Otterly.AI Lite caps tracking at 15 prompts with no outreach workflow and no consultation. Wellows pairs monitoring with content optimization audits, outreach templates with verified contacts, GSC integration, and strategic monthly calls. For teams that want cheap monitoring plus a built-in audit, Otterly is the answer. For teams that want end-to-end GEO execution with consultation, Wellows is the deeper choice.
| Feature | Lite $29/mo | Standard $189/mo | Premium $489/mo |
|---|---|---|---|
| AI models tracked | 7 | 7 | 7 |
| Tracked prompts | 15 | Unlimited | Unlimited |
| GEO audit | ✓ | ✓ | ✓ |
| Citation link analysis | ✓ | ✓ | ✓ |
| Answer ranking monitoring | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ |
| MCP integration | ✗ | ✓ | ✓ |
| White label | ✗ | ✗ | ✗ |
Wellows
AI visibility platform that tracks citations, optimizes content, and surfaces outreach contacts in one place
Wellows is an AI visibility platform that tracks brand citations across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity, then gives you tools to act on what you find. Where most AI visibility tools stop at the monitoring dashboard, Wellows adds content optimization, outreach discovery, and a customized 90-day AI visibility plan built into the product.
The platform is structured around two main use cases: in-house brand teams who need to understand and fix how AI platforms represent them, and agencies who want to run multiple client accounts from one place with dashboards and competitive gap analysis ready to present. The Content Optimization feature audits your existing site pages before flagging gaps, recommending updates to pages that already have authority rather than pushing you to create new content.
The trade-off versus Otterly.AI is price and operational breadth. Per-domain pricing starts at $37/domain/month Lite (ChatGPT only) and reaches $297/domain/month Starter for full 5-engine coverage with 400 prompts. Strategic monthly calls are included at every tier. For teams that want end-to-end GEO execution plus consultation, Wellows is the deeper platform. For teams that want the cheapest paid entry into audit-led monitoring, Otterly.AI is the cleaner answer.
| Feature | Lite $37/domain/mo | Essential $97/domain/mo | Starter $297/domain/mo | Pro $497/domain/mo |
|---|---|---|---|---|
| Answer engines tracked | 1 (ChatGPT) | 2 (ChatGPT, AI Overviews) | 5 (all engines) | 5 (all engines) |
| Prompts tracked per month | 40 | 100 | 400 | 1,000 |
| Responses analyzed per month | 1,200 | 6,000 | 60,000 | 150,000 |
| Content generation credits | 2 | 5 | 15 | 70 |
| Outreach opportunities | Unlimited | Unlimited | Unlimited | Unlimited |
| Brand sentiment analysis | ✓ | ✓ | ✓ | ✓ |
| GSC integration | ✓ | ✓ | ✓ | ✓ |
| Daily monitoring | ✓ | ✓ | ✓ | ✓ |
| All-time history | ✓ | ✓ | ✓ | ✓ |
| Strategic monthly calls | 1 | 2 | 3 | 5 |
| Content Optimization (beta) | ✓ | ✓ | ✓ | ✓ |
| Free trial | 7 days | 7 days | 7 days | 7 days |
Head-to-head feature comparison
| Feature | Otterly.AI | Wellows |
|---|---|---|
| AI engines tracked | ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Microsoft Copilot, Claude, Gemini | 5 engines (ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity) on Starter and above; Lite covers ChatGPT only |
| Competitive share-of-voice | Yes (domain ranking) | Yes |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | Yes (GEO audit with optimization recommendations) | Yes (Content Optimization, currently in beta) |
| Category intelligence | No | No |
| AEO content generation | No | Yes (2 to 70 content generation credits per tier) |
| Crawler / AI bot log access | No | No |
| Page content audits | No | Yes (content optimization pre-creation audit) |
| API access | Standard and Premium only ($189/mo+) | No |
| Looker Studio / BI connector | No | No (GSC integration instead) |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No (fixed tier pricing) | No |
| Agency multi-brand support | No (Lite is single-brand) | Yes (per-domain pricing supports multi-client) |
| Starting price | $29/mo | $37/domain/mo |
Need white-label AI visibility reports alongside Otterly.AI and Wellows?
Neither Otterly.AI nor Wellows includes white-label delivery on any tier, and both lack accessible API access on entry plans. AI Peekaboo is the best AI visibility tool for agencies with white-label client reports, guest access links, and read and write API on every plan from $50/month Starter. For SEO and marketing agencies managing multiple client brands, AI Peekaboo adds a Looker Studio connector and self-serve API access that both tools leave out of standard pricing.
Read the AI Peekaboo review →Which should you choose?
Otterly.AIOtterly.AIOtterly.AIOtterly.AIWellowsWellowsWellowsBoth tools ship built-in GEO audits but optimize for very different operational layers. Otterly.AI wins on entry price ($29 versus $37/domain and up), engine count (7 versus 5), and Standard-tier API and MCP unlocks. Wellows wins on action layer (content optimization, outreach contacts, GSC integration, strategic calls) and per-domain support model. Choose Otterly.AI if you want cheap monitoring with audit and API options. Choose Wellows if you want end-to-end GEO execution with consultation at higher spend per domain.
Bottom line
Otterly.AI and Wellows are both audit-led AI visibility tools, but they target fundamentally different budgets and operational layers. Otterly.AI is the right answer for solo marketers and small teams that want cheap monitoring with a built-in audit and standard API/MCP unlocks. Wellows is the right answer for brands and agencies willing to pay more per domain for end-to-end GEO execution with outreach contacts and consultation included.
Frequently asked questions
How does Otterly.AI compare to Wellows on price?
Otterly.AI Lite is $29/month versus Wellows Lite at $37/domain/month for ChatGPT only. For full 5-engine coverage, Wellows Starter costs $297/domain/month. Otterly.AI wins on absolute entry price. Wellows wins on action layer (content optimization, outreach contacts, strategic calls) per dollar spent at higher tiers.
Which tool has a built-in GEO audit?
Both tools ship a built-in GEO audit on every tier. Otterly.AI Lite ships optimization recommendations across 7 engines at $29/month. Wellows ships content optimization with pre-creation audits on every tier including Lite, plus strategic monthly calls. Choose Otterly.AI for cheap USD audit-led monitoring. Choose Wellows for end-to-end audit plus content and outreach execution.
How many AI engines does each tool track?
Otterly.AI covers 7 engines on every plan including Google AI Overviews, Google AI Mode, Microsoft Copilot. Wellows Lite covers ChatGPT only; Essential adds AI Overviews; Starter and Pro unlock all 5 engines (ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity). Otterly.AI wins on engine coverage at the entry tier.
Does Wellows have strategic consultation included?
Yes. Wellows includes strategic monthly calls on every tier: 1 on Lite, 2 on Essential, 3 on Starter, 5 on Pro. Otterly.AI is a pure self-serve product with no consultation layer. For brands that want monthly calls bundled into the product, Wellows is the right fit.
Which tool is better for Generative Engine Optimization (GEO) workflows?
Both are strong GEO fits. Otterly.AI wins on price and API unlocks. Wellows wins on action layer (content optimization with pre-creation audits, outreach templates with verified contacts, GSC integration, monthly calls). Choose Otterly.AI for cheap audit-led GEO on a budget. Choose Wellows for end-to-end GEO execution with consultation at higher per-domain spend.
Can I use either tool for agency client reporting?
Neither tool offers white-label delivery by default. Wellows is per-domain pricing which supports multi-client accounting but does not deliver branded reports. Otterly.AI is single-brand on Lite. For native agency delivery, a separate platform with white-label at lower cost is the better fit.