Peec AI vs Wellows in 2026: $95 self-serve benchmarking vs $297/domain full-engine audit + outreach
Two AI visibility tools with different operating models. Peec AI ships competitive benchmarking plus a 7-day free trial at $95/month. Wellows is priced per domain starting at $37/domain for ChatGPT only and reaching $297/domain for full 5-engine coverage with outreach contacts and consultation.
Peec AI
Wellows- Peec AI Starter is dramatically cheaper at $95/month versus Wellows Starter at $297/domain/month. For self-serve marketing teams on tight budgets, Peec AI is the cleaner fit, especially since Wellows Lite only covers ChatGPT.
- Peec AI covers 3 of 7 AI platforms on every plan with paid add-ons for more engines. Wellows Lite covers ChatGPT only; Starter unlocks all 5 engines. Wellows Lite and Essential are partial coverages; Wellows Starter matches Peec AI breadth only at $297/domain.
- Wellows ships content optimization with pre-creation site audits and outreach templates with verified contacts on every tier. Peec AI ships competitive benchmarking but no built-in content or outreach workflow.
- Wellows includes strategic monthly calls (1 on Lite, 5 on Pro) and GSC integration on every tier. Peec AI is a pure self-serve product with no consultation layer.
- Peec AI ships unlimited seats on every tier including Starter at $95/month. Wellows is per-domain pricing which supports multi-client accounting but does not advertise unlimited seats. For team-based monitoring in a single org, Peec AI is the cleaner fit.
- Neither tool offers white-label delivery by default. Peec AI offers credits-based agency plans that partially substitute. Wellows is per-domain which supports multi-client but does not deliver branded reports out of the box.
- For Generative Engine Optimization (GEO) workflows that need cheap USD-priced benchmark-led monitoring, Peec AI is the right answer. For GEO workflows that need end-to-end content plus outreach execution with monthly consultation, Wellows is the deeper choice.
If you are choosing between Peec AI and Wellows in 2026, you are weighing two AI visibility platforms that target fundamentally different buyer profiles. Both serve the Generative Engine Optimization (GEO) category. How does Peec AI compare to Wellows for teams that need benchmark-led monitoring versus end-to-end GEO execution? Peec AI Starter at $95/month covers 3 of 7 AI platforms with 50 prompts, unlimited seats, competitive benchmarking as a first-class feature, and a 7-day free trial. Wellows Lite at $37/domain/month covers ChatGPT only; Essential at $97/domain adds Google AI Overviews; Starter at $297/domain unlocks all 5 engines plus content optimization, outreach templates with verified contacts, GSC integration, and strategic monthly calls. The split is at price structure, action layer, and operational breadth. Peec wins on price and configurability. Wellows wins on action layer (outreach, content optimization, consultation). The right pick depends on whether you want cheap benchmark-led monitoring at $95/month or end-to-end GEO execution at higher per-domain spend.
The tools at a glance
Peec AI
AI visibility analytics with public pricing from $95/mo, competitive benchmarking, and a Looker Studio connector on higher tiers
Peec AI is an AI search visibility analytics platform built for marketing teams that need to track how their brand performs across AI-powered search. Unlike many tools in the category that hide pricing behind a sales call, Peec publishes its plans openly: Starter at $95/month, Pro at $245/month, and Advanced at $495/month, with annual billing saving 15 percent and a 7-day free trial that does not require a credit card.
Each plan lets you track 3 of 7 supported platforms (ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity, Gemini, and Grok), with paid add-ons for additional engines at $35 to $165/month each. The platform centers on competitive benchmarking and prompt-level analytics, with side-by-side share-of-voice across brands as a first-class feature.
The trade-off versus Wellows is action layer and price structure. Peec AI Starter is $95/month with benchmarking but no content optimization or outreach workflow. Wellows is per-domain pricing starting at $37/domain for ChatGPT only and reaching $297/domain for full 5-engine coverage with content optimization, outreach contacts, and monthly calls. For cheap benchmark-led monitoring, Peec AI wins. For end-to-end GEO execution with consultation, Wellows is the deeper choice.
| Feature | Starter $95/mo | Pro $245/mo | Advanced $495/mo | Enterprise Custom |
|---|---|---|---|---|
| Prompts per month | 50 | 150 | 350 | Unlimited |
| AI engines included | 3 of 7 | 3 of 7 | 3 of 7 | 3 + add-ons |
| Projects | 1 | 2 | 5 | Unlimited |
| Competitive benchmarking | ✓ | ✓ | ✓ | ✓ |
| Looker Studio connector | ✗ | ✗ | ✓ | ✓ |
| API access | ✗ | ✗ | ✓ | ✓ |
| Unlimited seats | ✓ | ✓ | ✓ | ✓ |
| White label | ✗ | ✗ | ✗ | ✗ |
Wellows
AI visibility platform that tracks citations, optimizes content, and surfaces outreach contacts in one place
Wellows is an AI visibility platform that tracks brand citations across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity, then gives you tools to act on what you find. Where most AI visibility tools stop at the monitoring dashboard, Wellows adds content optimization, outreach discovery, and a customized 90-day AI visibility plan built into the product.
The platform is structured around two main use cases: in-house brand teams who need to understand and fix how AI platforms represent them, and agencies who want to run multiple client accounts from one place with dashboards and competitive gap analysis ready to present. The Content Optimization feature audits your existing site pages before flagging gaps, recommending updates to pages that already have authority rather than pushing you to create new content.
The trade-off versus Peec AI is price structure and operational breadth. Wellows is per-domain pricing starting at $37/domain Lite (ChatGPT only) and reaching $297/domain Starter for full 5-engine coverage with content optimization, outreach templates with verified contacts, and strategic monthly calls. For teams that want end-to-end GEO execution plus consultation, Wellows is the deeper platform. For self-serve marketing teams that want cheap benchmark-led monitoring, Peec AI is the cleaner answer.
| Feature | Lite $37/domain/mo | Essential $97/domain/mo | Starter $297/domain/mo | Pro $497/domain/mo |
|---|---|---|---|---|
| Answer engines tracked | 1 (ChatGPT) | 2 (ChatGPT, AI Overviews) | 5 (all engines) | 5 (all engines) |
| Prompts tracked per month | 40 | 100 | 400 | 1,000 |
| Responses analyzed per month | 1,200 | 6,000 | 60,000 | 150,000 |
| Content generation credits | 2 | 5 | 15 | 70 |
| Outreach opportunities | Unlimited | Unlimited | Unlimited | Unlimited |
| Brand sentiment analysis | ✓ | ✓ | ✓ | ✓ |
| GSC integration | ✓ | ✓ | ✓ | ✓ |
| Daily monitoring | ✓ | ✓ | ✓ | ✓ |
| All-time history | ✓ | ✓ | ✓ | ✓ |
| Strategic monthly calls | 1 | 2 | 3 | 5 |
| Content Optimization (beta) | ✓ | ✓ | ✓ | ✓ |
| Free trial | 7 days | 7 days | 7 days | 7 days |
Head-to-head feature comparison
| Feature | Peec AI | Wellows |
|---|---|---|
| AI engines tracked | 3 of 7 on every plan (ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity, Gemini, Grok) | 5 engines (ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity) on Starter and above; Lite covers ChatGPT only |
| Competitive share-of-voice | Yes (first-class benchmarking feature) | Yes |
| Prompt-level citation data | Yes | Yes |
| Answer / content gap analysis | No (no built-in audit) | Yes (Content Optimization, currently in beta) |
| Category intelligence | No | No |
| AEO content generation | No | Yes (2 to 70 content generation credits per tier) |
| Crawler / AI bot log access | No | No |
| Page content audits | No | Yes (content optimization pre-creation audit) |
| API access | Advanced and Enterprise only ($495/mo+) | No |
| Looker Studio / BI connector | Yes (Advanced and Enterprise) | No (GSC integration instead) |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No (fixed tier pricing) | No |
| Agency multi-brand support | Yes (separate credits-based agency plans) | Yes (per-domain pricing supports multi-client) |
| Starting price | $95/mo | $37/domain/mo |
Considering AI Peekaboo alongside Peec AI and Wellows?
Neither Peec AI nor Wellows offers white-label client delivery for agencies, and Wellows has no API access at any tier. AI Peekaboo is a self-serve AEO platform with white-label reports, a read/write API on every plan from $50/month, and 5 AI surfaces: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Built for SEO agencies that need branded reports and programmatic access on a flat monthly price without per-domain accounting.
Read the AI Peekaboo review →Which should you choose?
Peec AIPeec AIPeec AIPeec AIWellowsWellowsWellowsBoth platforms target serious AI visibility programmes but optimize for very different layers. Peec AI wins on entry price ($95 versus $297/domain Starter), configurability (3 of 7 engines versus fixed tiers), free trial access, and Looker Studio on Advanced. Wellows wins on action layer (content optimization, outreach contacts, GSC integration, strategic calls) and per-domain support model. Choose Peec AI if you want cheap benchmark-led monitoring with trial. Choose Wellows if you want end-to-end GEO execution with consultation at higher per-domain spend.
Bottom line
Peec AI and Wellows are both Generative Engine Optimization (GEO) tools, but they target fundamentally different budgets and operational layers. Peec AI is the right answer for self-serve teams that need competitive benchmarking plus a free trial at $95/month. Wellows is the right answer for brands and agencies willing to pay more per domain for end-to-end GEO execution with outreach contacts and consultation included.
Frequently asked questions
How does Peec AI compare to Wellows on price?
Peec AI Starter is $95/month with a 7-day free trial. Wellows Starter is $297/domain/month for full 5-engine coverage. Wellows Lite is $37/domain/month but covers ChatGPT only. Peec AI wins on absolute entry price for full multi-engine coverage. Wellows wins on action layer (outreach, content optimization, strategic calls) at higher tiers.
Which tool has competitive benchmarking as a first-class feature?
Peec AI ships competitive benchmarking as a first-class feature on every tier including Starter at $95/month. Wellows includes competitor data and competitive gap analysis but does not center on benchmarking the way Peec does. For benchmark-led GEO, Peec AI is the cleaner fit.
How many AI engines does each tool track?
Peec AI covers 3 of 7 platforms on every plan (you choose which three) with paid add-ons for more engines. Wellows covers 5 engines on Starter and above (Lite covers ChatGPT only). Peec wins on configurability at the entry tier. Wellows wins on raw engine count at Starter.
Does Wellows offer strategic consultation included in the product?
Yes. Wellows includes strategic monthly calls on every tier: 1 on Lite, 2 on Essential, 3 on Starter, 5 on Pro. Peec AI is a pure self-serve product with no consultation layer. For brands that want monthly calls bundled into the product, Wellows is the right fit.
Which tool is better for Generative Engine Optimization (GEO) workflows?
Both are strong GEO fits. Peec AI wins on price and configurability. Wellows wins on action layer (content optimization with pre-creation audits, outreach templates with verified contacts, GSC integration, monthly calls). Choose Peec AI for cheap benchmark-led GEO on a budget. Choose Wellows for end-to-end GEO execution with consultation at higher per-domain spend.
Can I use either tool for agency client reporting?
Neither tool offers white-label delivery by default. Peec AI offers credits-based agency plans with pitch workspaces that partially substitute. Wellows is per-domain pricing which supports multi-client accounting but does not deliver branded reports out of the box. For native agency delivery, a separate platform with white-label is the right fit.