Agency Dashboard vs SEOptimer in 2026: all-in-one monitoring platform vs audit-led lead generation tool
Agency Dashboard bundles ongoing rank tracking, unlimited site audits, keyword research, and a CRM from $5 a month. SEOptimer focuses on point-in-time SEO and GEO audits with a white-label PDF output and an embeddable lead-gen widget from $29 a month.
Agency Dashboard
SEOptimer- Agency Dashboard runs ongoing rank tracking with daily updates. SEOptimer has no rank tracker at all, only point-in-time audits.
- SEOptimer includes GEO audit checks for LLM crawler accessibility, entity signals, and citability on every plan from $29/month. Agency Dashboard has no GEO or AI visibility checks of any kind.
- SEOptimer's embeddable lead-gen widget lets prospects run a free audit on your agency website and gates full results behind an email address, a feature Agency Dashboard does not have.
- Agency Dashboard includes unlimited users and unlimited client logins on every plan, including the $5 Starter tier. SEOptimer does not advertise unlimited seats in the same way.
- Agency Dashboard bundles a CRM for capturing leads from Google Ads, Meta, and custom forms. SEOptimer has no CRM; its lead capture is limited to the audit widget itself.
- SEOptimer's API is a separate tier priced at $100 to $500/month. Agency Dashboard does not offer a public API at any price.
- SEOptimer white-label PDF reports start at $39/month; Agency Dashboard includes white-label reporting on every plan including the $5 Starter tier.
Agency Dashboard and SEOptimer both sell to the same buyer, a marketing agency that needs client-ready SEO reporting, but they are built around different moments in the client relationship. Agency Dashboard is a monitoring platform: rank tracking with daily updates, unlimited site audits, keyword research, a content bot, and a CRM, bundled from $5 a month with unlimited seats and client logins. SEOptimer is an audit platform: a roughly 100-data-point SEO and GEO scan that outputs a white-label PDF, plus an embeddable widget that turns the audit into a lead magnet on your own website. If your agency needs an ongoing dashboard clients check between calls, Agency Dashboard fits. If your agency's main use case is the first audit that gets a prospect to hand over their email, SEOptimer is built for exactly that.
The tools at a glance
Agency Dashboard
All-in-one agency reporting with rank tracking, site audits, and content tools starting at $5 per month
Agency Dashboard is built as an ongoing monitoring platform rather than a one-time audit tool. Rank tracking runs with daily updates across desktop and mobile, site audits are unlimited on every plan, and keyword research is unlimited too, all wrapped in white-label reporting with custom branding down to the $5 Starter tier. A CRM module captures leads from Google Ads, Meta, and custom forms, which covers a stage of the funnel SEOptimer does not touch directly.
The feature Agency Dashboard is missing entirely is anything related to GEO or AI visibility. SEOptimer added GEO audit checks, covering LLM crawler accessibility, entity signals, and citability, as part of its standard audit; Agency Dashboard has no equivalent, and clients asking about AI search visibility will not find an answer inside the platform.
Pricing scales from $5/month for a single campaign up to $700/month for Enterprise, with unlimited user seats and client logins at every tier in between, a structural advantage over per-seat or per-campaign competitors. The honest caveat is polish: support is email-only on most plans and the interface is rougher than more established tools, a trade Agency Dashboard makes explicitly in exchange for the price.
| Feature | Starter $5/mo | Freelancer $35/mo | Agency $125/mo | Agency Plus $195/mo | Enterprise $700/mo |
|---|---|---|---|---|---|
| Campaigns | 1 | 10 | 50 | Unlimited | Unlimited |
| User seats | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Client logins | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Keywords tracked | 50 | 250 | 500 | 750 | 1000+ |
| Site audits | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| White-label reporting | Yes | Yes | Yes | Yes | Yes |
SEOptimer
Website SEO and GEO audits across ~100 data points with white-label PDF reports and an embeddable lead-gen widget
SEOptimer treats the audit as the product, not a module inside a bigger dashboard. Each report covers roughly 100 data points: on-page SEO, technical health, page speed, mobile usability, security, and a GEO layer that checks whether a site is accessible to LLM crawlers, has clear entity and authorship signals, and structures content in a way that supports AI citation. Reports can be exported white-label from $39/month.
The embeddable audit widget, available from $59/month, is the feature that separates SEOptimer from a straightforward reporting tool. A visitor drops their URL into the widget on your agency website, runs a free audit, and has to hand over an email address to see the full results. It is a working prospecting mechanic, not just a report generator, which is a different job than Agency Dashboard's CRM, which manages leads captured elsewhere rather than generating them from an audit.
What SEOptimer does not do is ongoing monitoring. There is no rank tracker and no scheduled re-checks, only point-in-time audits you run manually or via API. That API is a separate tier starting at $100/month for 500 calls, rising to $500/month for 5,000, a steep jump from the $59/month White Label & Embedding plan for agencies that want to automate report generation at scale.
| Feature | DIY SEO $29/mo | White Label $39/mo | White Label & Embedding $59/mo | API $100-$500/mo |
|---|---|---|---|---|
| White-label PDF reports | ✗ | ✓ | ✓ | ✓ |
| Embeddable audit widget | ✗ | ✗ | ✓ | ✓ |
| SEO crawler | ✓ | ✓ | ✓ | ✓ |
| GEO audit checks | ✓ | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ | ✓ |
Head-to-head feature comparison
| Feature | Agency Dashboard | SEOptimer |
|---|---|---|
| Ongoing rank tracking | Yes, daily updates across desktop and mobile, 50-1000+ keywords by tier | No, point-in-time audits only |
| Site audits | Yes, unlimited on every plan | Yes (via SEO crawler and audit tool) |
| Keyword research | Yes, unlimited on every plan | Yes, built-in keyword research tool |
| GEO / AI visibility checks | No | Yes, surface-level: LLM crawler accessibility, entity signals, citability |
| Embeddable lead-gen widget | No | Yes, from $59/mo White Label & Embedding plan |
| CRM / lead management | Yes (Google Ads, Meta, custom form lead capture) | No |
| White-label reports | Yes, all plans including $5 Starter | Yes, from $39/mo White Label plan |
| API access | No public API | Yes, separate tier, $100-$500/mo |
| Local SEO / Google Maps tracking | Yes, Local Search Grid from Freelancer plan ($35/mo) | Yes, Local SEO add-on $29-$59/mo |
| Integrations | 15 | Not specified beyond core platforms and local add-on |
| Client logins | Unlimited, all plans | Not specified |
| Starting price | $5/mo | $29/mo |
Considering AI Peekaboo alongside Agency Dashboard and SEOptimer?
SEOptimer's GEO checks are audit-level only, a one-time snapshot of LLM crawler accessibility and citability, and Agency Dashboard has no AI visibility coverage at all. Neither tracks whether a brand is actually being mentioned inside ChatGPT, Gemini, or Perplexity over time. AI Peekaboo fills that gap with ongoing monitoring across five AI engines, a read and write API on every plan from $50/month, and white-label guest links, the kind of continuous AI visibility tracking a point-in-time GEO audit cannot provide.
Read the AI Peekaboo review →Which should you choose?
Agency DashboardSEOptimerAgency DashboardSEOptimerAgency DashboardSEOptimerSEOptimerAgency Dashboard and SEOptimer solve different stages of the same client relationship. Agency Dashboard is the ongoing dashboard: daily rank tracking, unlimited audits, keyword research, and a CRM from $5 a month, built for agencies that already have the client and need to keep reporting on them. SEOptimer is the front door: a detailed SEO and GEO audit built to convert a prospect into a client, with an embeddable widget that does the capturing for you. Agencies with an active prospecting funnel often want SEOptimer's widget even if Agency Dashboard is already running the ongoing reporting.
Bottom line
Choose Agency Dashboard if you need daily rank tracking, unlimited audits, and a CRM in one low-cost dashboard for clients you already have. Choose SEOptimer if your priority is a polished, white-label SEO and GEO audit that can sit on your own website as a lead magnet. Neither tool tracks ongoing AI visibility, so agencies fielding client questions about ChatGPT or Gemini mentions will need a dedicated tool like AI Peekaboo alongside either one.
Frequently asked questions
Does SEOptimer track rankings over time the way Agency Dashboard does?
No. SEOptimer runs point-in-time audits with no ongoing rank tracker, so there is nothing to check week over week inside the platform. Agency Dashboard runs daily rank tracking across desktop and mobile from its $5 Starter tier upward, which is the core difference between the two tools.
Which tool is better for an agency using audits as a lead magnet?
SEOptimer is built for this specifically. Its embeddable audit widget, available from $59/month, lets a website visitor run a free scan on their own URL and requires an email address to unlock full results. Agency Dashboard has a CRM for managing leads once captured, but nothing equivalent for generating them from an audit.
Does Agency Dashboard include GEO or AI visibility checks like SEOptimer?
No. Agency Dashboard has no GEO or AI visibility layer at any tier. SEOptimer includes GEO audit checks, covering LLM crawler accessibility, entity signals, and content citability, on every plan starting at $29/month, though these are one-time audit checks rather than ongoing monitoring.
Is SEOptimer or Agency Dashboard cheaper for a small agency?
Agency Dashboard is cheaper at the entry level: $5/month for Starter versus SEOptimer's $29/month DIY SEO plan. Both get more expensive with white-label branding, $35/month for Agency Dashboard Freelancer versus $39/month for SEOptimer White Label, so the gap narrows once white-label output is required.
Can I automate report generation with either tool's API?
SEOptimer offers API access as a separate tier starting at $100/month for 500 calls per month, scaling to $500/month for 5,000 calls. Agency Dashboard does not offer a public API at any price point, making SEOptimer the only option between the two for programmatic automation, despite the added cost.
Do either Agency Dashboard or SEOptimer track brand mentions inside ChatGPT or Gemini?
No, not on an ongoing basis. SEOptimer's GEO checks assess whether a site is technically accessible to AI crawlers and structured for citation, which is a one-time audit signal, not a record of actual brand mentions in AI answers. Agency Dashboard does not touch AI visibility at all. Neither replaces a dedicated AI visibility monitoring tool like AI Peekaboo.