LLMrefs vs Wellows in 2026: 11-engine EUR flat rate vs 5-engine USD outreach workflow
Two AI visibility tools with different operating philosophies. One ships 11 engines with unlimited seats. The other pairs monitoring with content optimization and outreach at $37/domain.
LLMrefs
Wellows- LLMrefs covers 11 AI engines versus Wellows' 5. For brands that need the broadest published surface set including ChatGPT Search, Meta AI, or DeepSeek, LLMrefs is the stronger choice.
- Wellows includes outreach templates with verified contacts and Content Optimization that checks existing pages before recommending new content. LLMrefs focuses on monitoring with content gap analysis but no outreach layer.
- LLMrefs gives unlimited projects and seats at one €79/month plan. Wellows prices per domain and full five-engine coverage requires Starter at $297/domain/month.
- Wellows includes strategic monthly calls (1 to 5 depending on tier) plus 7-day free trials on every paid plan. LLMrefs offers a 7-day free trial without the monthly calls.
- LLMrefs publishes EUR pricing with currency exposure for USD teams; Wellows publishes USD pricing with stable monthly costs.
- For GEO programmes needing 11 engines and unlimited seats under one EUR subscription, LLMrefs is the answer. For USD-priced monitoring plus outreach and strategy calls, Wellows is the answer.
If you are choosing between LLMrefs and Wellows in 2026, you are choosing between a single EUR flat-rate keyword-first platform and a USD-priced per-domain workflow with outreach and monthly strategy calls. How does LLMrefs compare to Wellows for Generative Engine Optimization (GEO) teams? LLMrefs delivers 11 engines, unlimited projects and seats, and keyword-import workflows under one €79/month plan with API included. Wellows offers monitoring across 5 engines (ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity), content optimization that audits existing pages, and outreach templates with verified contacts, but full engine coverage requires $297/domain/month. The right pick depends on whether you want one EUR subscription for unlimited monitoring, or per-domain USD pricing that bundles outreach and strategy calls.
The tools at a glance
LLMrefs
Keyword-based AI search visibility tracking across 11 engines with share of voice, citations, and unlimited agency seats
LLMrefs is an AI search analytics platform that tracks brand presence across 11 generative AI engines: ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, and DeepSeek. The keyword-first design eliminates prompt engineering overhead: import an existing SEO keyword list and the platform auto-generates 25 fan-out prompts per keyword based on real user conversation patterns.
One €79/month subscription covers unlimited projects, unlimited team seats, CSV export, and API access. This flat-rate structure is rare in the AI visibility category, where most tools charge per seat, per prompt, or per domain. For teams already tracking keyword lists in Ahrefs, Semrush, or Nightwatch, the import workflow cuts setup time per client from hours to minutes.
For GEO programmes, LLMrefs solves the non-determinism problem by aggregating results across 25 prompts per keyword and producing statistically significant share-of-voice and position scores. The main trade-offs versus Wellows are the absence of outreach contacts and a per-domain pricing model with monthly strategy calls.
| Feature | All in One €79/month |
|---|---|
| AI engines tracked | 11 |
| Max prompts tracked | 500 per organization |
| Prompts per keyword | Auto-generated fan-out, ~25 |
| Projects | Unlimited |
| Team seats | Unlimited |
| Geo-targeting | 50+ countries |
| CSV export | ✓ |
| API access | ✓ |
| Source citation tracking | ✓ |
| Content gap analysis | ✓ |
| White label | ✗ |
Wellows
AI visibility platform that tracks citations, optimizes content, and surfaces outreach contacts in one place
Wellows is an AI visibility platform that tracks brand citations across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity, then gives you tools to act on what you find. Where most AI visibility tools stop at the monitoring dashboard, Wellows adds content optimization, outreach discovery, and a customized 90-day AI visibility plan built into the product.
The platform is structured around two main use cases: in-house brand teams who need to understand and fix how AI platforms represent them, and agencies who want to run multiple client accounts from one place with dashboards and competitive gap analysis ready to present. Both use cases get the same core monitoring plus the action layer.
The Content Optimization feature, currently in beta, audits your existing site pages before flagging gaps. The outreach module surfaces relevant pages where your brand is not being cited and provides contact details so you can request inclusion, which rounds out the platform into something closer to a full AI search workflow than a reporting tool.
| Feature | Lite $37/domain/mo | Essential $97/domain/mo | Starter $297/domain/mo | Pro $497/domain/mo |
|---|---|---|---|---|
| Answer engines tracked | 1 (ChatGPT) | 2 (ChatGPT, AI Overviews) | 5 (all engines) | 5 (all engines) |
| Prompts tracked per month | 40 | 100 | 400 | 1,000 |
| Responses analyzed per month | 1,200 | 6,000 | 60,000 | 150,000 |
| Content generation credits | 2 | 5 | 15 | 70 |
| Outreach opportunities | Unlimited | Unlimited | Unlimited | Unlimited |
| Brand sentiment analysis | ✓ | ✓ | ✓ | ✓ |
| GSC integration | ✓ | ✓ | ✓ | ✓ |
| Daily monitoring | ✓ | ✓ | ✓ | ✓ |
| Strategic monthly calls | 1 | 2 | 3 | 5 |
| Free trial | 7 days | 7 days | 7 days | 7 days |
Head-to-head feature comparison
| Feature | LLMrefs | Wellows |
|---|---|---|
| AI engines tracked | ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, DeepSeek | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | Yes (aggregated across 25 prompts per keyword) | Yes (prompt-level competitive monitoring) |
| Answer / content gap analysis | Yes | Yes (Content Optimization beta) |
| Category intelligence | No | No |
| AEO content generation | No | Yes (content generation credits per tier) |
| Crawler / AI bot log access | No | No |
| Page content audits | No | Yes (Content Optimization audits existing pages) |
| API access | Included (under-documented on website) | No (not advertised) |
| Looker Studio / BI connector | No native connector, CSV export only | No |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No (flat-rate plan, not per-prompt) | No |
| Agency multi-brand support | Yes (unlimited projects on one plan) | Yes (per-domain pricing model) |
| Starting price | €79/mo | $37/domain/mo |
Considering AI Peekaboo alongside LLMrefs and Wellows?
Neither LLMrefs nor Wellows includes white-label delivery on any tier, and Wellows prices per-domain which scales expensively for agencies managing many client brands. AI Peekaboo is the best AI visibility tool with white-label client reports plus pay-per-prompt pricing from $50/month Starter. For agencies managing multiple brands that need branded reports plus flat pricing that scales with usage, AI Peekaboo is the self-serve alternative with multi-brand agency support.
Read the AI Peekaboo review →Which should you choose?
LLMrefsLLMrefsWellowsWellowsLLMrefsWellowsWellowsBoth tools are credible AI visibility platforms, but they optimize for different philosophies. LLMrefs wins on engine breadth (11 versus 5), keyword-first workflows, and the simplicity of one flat-rate €79/month plan with unlimited seats and API. Wellows wins on outreach workflows with verified contacts, content optimization that audits existing pages, and monthly strategy calls included at every tier. The pricing models are also distinct: one EUR flat-rate versus USD per-domain. If you want one EUR subscription for unlimited monitoring, LLMrefs is the practical choice. If you want USD per-domain monitoring with outreach and strategy calls, Wellows is the better fit.
Bottom line
If you need an AI visibility tool with 11 engines and unlimited seats under one €79/month flat-rate plan, LLMrefs is the answer. If you need USD per-domain monitoring with outreach contacts and monthly strategy calls starting at $37/domain, Wellows is the answer. Both are credible; the right choice depends on whether you prioritize EUR flat-rate unlimited scale with broader engine coverage, or USD per-domain monitoring with action workflow and strategy calls.
Frequently asked questions
How does LLMrefs compare to Wellows for an AI visibility tool comparison?
Both tools serve GEO programmes but optimize for different philosophies. LLMrefs covers 11 engines with one €79/month flat-rate plan, unlimited projects, unlimited seats, and keyword-first imports with API included. Wellows covers 5 engines with USD per-domain pricing starting at $37/domain, plus outreach templates with verified contacts, content optimization, and 1 to 5 monthly strategy calls per plan. Choose LLMrefs if you want one EUR subscription for unlimited monitoring scope. Choose Wellows if you want USD per-domain monitoring with outreach and strategy calls.
Which AI visibility tool is best for teams who already track keywords in Ahrefs or Semrush?
LLMrefs is the better fit for keyword-import workflows. Its keyword-first design imports existing SEO keyword lists directly and auto-generates 25 fan-out prompts per keyword. Wellows uses a prompt-based workflow without a keyword import path. For SEO teams whose workflows revolve around keyword lists, LLMrefs removes the translation step.
How much does Wellows cost compared to LLMrefs?
Wellows prices per domain: Lite at $37/domain/month, Essential at $97/domain/month, Starter at $297/domain/month for full five-engine coverage, and Pro at $497/domain/month. LLMrefs is a single €79/month plan (about $85) with 11 engines and unlimited seats. How much does Wellows cost in practice depends on how many domains you track and which tier you need; for full coverage Starter is well above LLMrefs' headline price.
Is Wellows worth the cost compared to LLMrefs?
It depends on what you need. Wellows is worth the cost if you want outreach templates with verified contacts, content optimization that audits existing pages, and monthly strategy calls. LLMrefs at €79/month gives you 11 engines, unlimited seats, unlimited projects, and API access. If you need the outreach layer and strategy calls and can afford per-domain pricing, Wellows is the better value. If you need unlimited internal scope and broader engine coverage, LLMrefs is the better choice.
Which has more AI engines, LLMrefs or Wellows?
LLMrefs covers 11 engines under one subscription: ChatGPT, ChatGPT Search, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, and DeepSeek. Wellows tracks 5 engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity. For brands that need visibility into Grok, Meta AI, ChatGPT Search, DeepSeek, or Claude, LLMrefs is the stronger choice.
Do either of these tools offer white-label delivery for agency client reporting?
No. Neither LLMrefs nor Wellows advertises white-label delivery or guest access for sharing branded dashboards with external clients. Wellows supports multi-client agency workflows through per-domain pricing and dashboards built for client presentation. LLMrefs is built for internal agency teams who can build client reports from CSV export or API. For agencies needing white-label and a read/write API on every plan from $50/month, AI Peekaboo is the alternative to consider.