Omnia vs Riff Analytics in 2026: Action automation vs citation source tracking at $49
Two AI visibility tools targeting single-brand in-house use. One ships a weekly action plan with MCP. The other focuses on URL-level citation tracking at $49/month USD with no API.
Omnia
Riff Analytics- Both tools cover 7 AI engines but with different surface sets. Riff Analytics adds Llama, which Omnia does not track. For brands that need Llama coverage, Riff Analytics is the choice.
- Omnia ships a weekly auto-generated action plan and MCP integration with Claude or ChatGPT. Riff Analytics focuses on URL-level citation source tracking with no action automation and no MCP.
- Riff Analytics publishes USD pricing from $49/month with no API on any plan. Omnia publishes EUR pricing from €79/month with API on every plan.
- Riff Analytics runs an AI readiness audit before setup; Omnia offers a 14-day free trial and ongoing weekly plan delivery.
- Neither tool offers white-label delivery for agency client reporting. Both target single-brand in-house use cases.
- For GEO programmes needing 7 engines and weekly action automation on EUR self-serve pricing, Omnia is the answer. For USD-priced monitoring with URL-level citation tracking across 7 engines including Llama, Riff Analytics is the answer.
If you are choosing between Omnia and Riff Analytics in 2026, you are choosing between an action-oriented EUR platform with MCP integration and 7 engines and a USD-priced monitoring tool with URL-level citation tracking across 7 engines and no API. How does Omnia compare to Riff Analytics for Generative Engine Optimization (GEO) buyers? Omnia tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Copilot, and Gemini with daily monitoring, a weekly action plan, and MCP on every plan from €79/month in EUR. Riff Analytics covers ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, and Llama with citation source tracking at $49/month USD, with no API access on any plan. The right pick depends on whether you want action automation in EUR with API access, or USD-priced URL-level citation tracking with no API.
The tools at a glance
Omnia
AI visibility monitoring with a weekly action plan that does the work for you
Omnia is an AI visibility platform built for small marketing teams that want to act on their data, not just look at it. It tracks where your brand appears in AI answers across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Microsoft Copilot, and Gemini, then produces a weekly prioritized action plan based on what it finds.
The positioning is direct: you review and approve the plan, Omnia handles the other 95%. That workflow is backed by an MCP integration that connects Omnia to Claude, ChatGPT, or Cursor, so you can pull share-of-voice data, analyze citations, and generate recommendations from inside the AI assistant you already use daily.
Omnia also monitors sentiment alongside share of voice. The main trade-offs versus Riff Analytics are EUR pricing with currency exposure and the absence of URL-level citation source tracking.
| Feature | Growth €79/mo | Pro €279/mo | Enterprise From €499/mo |
|---|---|---|---|
| Prompts monitored | Up to 25 | Up to 100 | 200+ |
| Monitoring frequency | Daily | Daily | Daily |
| AI engines tracked | 7 | 7 | 7 |
| Countries and languages | Unlimited | Unlimited | Unlimited |
| Competitor benchmarking | ✓ | ✓ | ✓ |
| Citation monitoring | ✓ | ✓ | ✓ |
| API access | ✓ | ✓ | ✓ |
| MCP access | ✓ | ✓ | ✓ |
| Insight credits | 150 | 600 | 1,500 |
| Sentiment analysis | ✗ | ✓ | ✓ |
| Data export | ✗ | ✓ | ✓ |
| White label | ✗ | ✗ | ✗ |
Riff Analytics
AI brand visibility tracking across 7 LLM engines with citation source analysis, sentiment monitoring, and competitor benchmarking
Riff Analytics is an AI brand visibility monitoring platform that tracks where your brand is mentioned across seven major AI engines: ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, and Llama. Unlike tools that focus on a narrower set of models, Riff Analytics casts a wide net, which is useful for brands that want visibility across the full landscape of AI assistants rather than just the top two or three.
The platform monitors not just whether your brand appears in AI answers, but which sources those AI engines are citing when they mention you. This citation source tracking tells you whether AI engines are pulling from your own content, third-party reviews, press coverage, or competitor domains, which informs where to invest in content and PR.
Riff Analytics is positioned as a self-serve in-house tool. There is no API, no white-label delivery, and no client portal, so it is not designed for agencies managing multiple brands. The $49/month Starter plan is accessible for small teams, though the jump to $199/month Pro is steep for what is publicly documented.
| Feature | Starter $49/mo | Pro $199/mo |
|---|---|---|
| AI models tracked | 7 | 7 |
| Citation source tracking | ✓ | ✓ |
| Competitor benchmarking | ✓ | ✓ |
| AI readiness audit | ✓ | ✓ |
| API access | ✗ | ✗ |
| White-label delivery | ✗ | ✗ |
| Looker Studio connector | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Omnia | Riff Analytics |
|---|---|---|
| AI engines tracked | ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Copilot, Gemini | ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, Llama |
| Competitive share-of-voice | Yes | Yes |
| Prompt-level citation data | Yes | Yes (citation source tracking at URL level) |
| Answer / content gap analysis | Yes (content gap discovery) | Yes (AI readiness audit) |
| Category intelligence | No | No |
| AEO content generation | No (weekly action plan only) | No |
| Crawler / AI bot log access | No | No |
| Page content audits | No | No |
| API access | Yes (all plans) | No |
| Looker Studio / BI connector | No | No |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No (tier-based plans) | No |
| Agency multi-brand support | No (single-brand focus) | No (single-brand focus) |
| Starting price | €79/mo | $49/mo |
Want white-label and self-serve API that Omnia and Riff Analytics both lack?
Omnia has no white-label on any tier, while Riff Analytics has no API or white-label on any plan. AI Peekaboo is the best AI visibility tool for agencies that need read and write API plus white-label delivery from $50/month, with 5 AI surfaces and Looker Studio connector included. For marketing teams that need to deliver branded client reports with multi-brand support, AI Peekaboo is the self-serve AEO alternative with pay-per-prompt pricing.
Read the AI Peekaboo review →Which should you choose?
OmniaOmniaRiff AnalyticsRiff AnalyticsOmniaRiff AnalyticsBoth tools serve single-brand in-house use cases, but they optimize for different things. Omnia wins on action automation (weekly action plan plus MCP integration), sentiment analysis on Pro, and API on every tier. Riff Analytics wins on USD pricing, URL-level citation source tracking, and Llama coverage. The lack of API on Riff Analytics is a real constraint for teams that need data to move. If your team wants weekly action automation and MCP integration with API access in EUR, Omnia is the better fit. If your team wants USD-priced monitoring with URL-level citation tracking and Llama coverage, Riff Analytics is the better fit.
Bottom line
If you need an AI visibility platform with 7 engines, a weekly action plan, and MCP integration with Claude or ChatGPT, Omnia is the answer. If you need USD pricing with URL-level citation source tracking across 7 engines including Llama at $49/month, Riff Analytics is the answer. Both are credible; the right choice depends on whether you prioritize action automation with MCP and API in EUR, or USD-priced monitoring with citation source tracking.
Frequently asked questions
How does Omnia compare to Riff Analytics for an AI visibility tool comparison?
Both tools target single-brand in-house use but optimize for different things. Omnia covers 7 engines with a weekly action plan, MCP integration, and API on every tier from €79/month in EUR. Riff Analytics covers 7 engines including Llama with USD pricing from $49/month, URL-level citation source tracking, and no API on any plan. Choose Omnia if you want action automation with MCP and API. Choose Riff Analytics if you want USD monitoring with URL-level citation tracking.
Which AI visibility tool is best for GEO workflows with Claude or ChatGPT?
Omnia is the better fit. It ships an MCP server that connects to Claude, ChatGPT, or Cursor in about a minute, so you can pull share-of-voice data, analyze citations, or generate recommendations from inside your AI assistant. Riff Analytics does not advertise MCP integration. For teams already living inside Claude or ChatGPT, Omnia is the more direct path.
How much does Riff Analytics cost compared to Omnia?
Riff Analytics publishes USD pricing: Starter $49/month and Pro $199/month. Omnia publishes EUR pricing: Growth €79/month, Pro €279/month, and Enterprise from €499/month. At current rates Riff Analytics Starter is roughly $49 versus $85 for Omnia Growth, making Riff Analytics the cheaper path if no API is needed.
Is Riff Analytics worth the cost compared to Omnia?
It depends on what you need. Riff Analytics is worth the cost if you want URL-level citation source tracking, Llama coverage, and USD pricing below $50/month with no API requirement. Omnia is worth the cost if you want weekly action plans and MCP integration with API on every tier in EUR. If you need Llama and URL citation tracking at a low USD price, Riff Analytics is the better value. If you need action automation and API access, Omnia is the better choice.
Which has more AI engines, Omnia or Riff Analytics?
Both cover 7 AI engines, but with different surface sets. Omnia tracks ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Copilot, and Gemini. Riff Analytics tracks ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, and Llama. Riff Analytics uniquely adds Llama; Omnia uniquely adds Google AI Overviews, Google AI Mode, and Copilot.
Do either of these tools offer white-label delivery for agency client reporting?
No. Neither Omnia nor Riff Analytics offers white-label delivery or guest access for sharing branded dashboards with external clients. Both are built for single-brand in-house use. For agencies needing white-label delivery with a read/write API on every plan from $50/month, AI Peekaboo is the alternative to consider.