Riff Analytics Review
AI brand visibility tracking across 7 LLM engines with citation source analysis, sentiment monitoring, and competitor benchmarking
Riff Analytics tracks brand mentions across a wider set of AI engines than most competitors, including Grok and DeepSeek on top of the main five. The monitoring and citation analysis features are solid. API and white-label delivery availability are unconfirmed, so agencies should verify those requirements directly. In-house teams who simply need to know where their brand shows up in AI answers will find it functional at $49/month.
Pros and cons
- Tracks 7 AI models including Grok, DeepSeek, and Llama alongside ChatGPT, Perplexity, Claude, and Gemini
- Citation source tracking helps identify top-cited sources and citation gaps
- Competitor benchmarking against rivals in AI responses
- AI readiness audit to identify AI optimization issues
- 7-day free trial with results in 5 minutes
- API access availability is unconfirmed, so integration with existing reporting stacks should be verified directly
- White-label delivery and client guest-view availability are unconfirmed, so agencies should verify those requirements directly
- The Pro plan at $199/month is a significant step up from Starter, with public pricing listing higher brand, response, and URL-check limits
- Looker Studio connector and BI export availability are unconfirmed
- Newer platform with a shorter track record than Profound or Scrunch AI
What is Riff Analytics?
Riff Analytics is an AI brand visibility monitoring platform that tracks where your brand is mentioned across seven major AI engines: ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, and Llama. Unlike tools that focus on a narrower set of models, Riff Analytics casts a wide net, which is useful for brands that want visibility across the full landscape of AI assistants rather than just the top two or three.
The platform monitors where AI engines find your content and identifies top-cited sources to help close citation gaps. This can inform where to invest in content and PR to improve AI visibility over time.
Riff Analytics is positioned as a self-serve in-house tool. API access, white-label delivery, and client portal availability are unconfirmed, so agencies should verify those requirements directly. The $49/month Starter plan is accessible for small teams, while public pricing lists higher brand, response, and URL-check limits for Pro at $199/month.
Core features
Brand mention tracking across 7 AI engines
Riff Analytics monitors brand mentions across ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, and Llama. This is one of the widest model coverages in the AI visibility space. Most competitors track between three and five models. The breadth matters for brands whose audiences use a diverse mix of AI assistants, particularly in markets where Grok or DeepSeek have significant share.
Citation source tracking
Riff Analytics tracks citation sources and identifies top-cited sources to help close citation gaps. Understanding citation patterns can inform an AEO content strategy by showing where AI engines find your content.
AI readiness audit
Riff Analytics runs an AI readiness audit against your domain. It scans your website for AI optimization issues and gives feedback on what engines see when they crawl your content. It is a useful first step for brands that are new to AI visibility and want a baseline before tracking changes over time.
Mention trend monitoring
The platform tracks how often your brand appears in AI responses over time and measures optimization impact. It also analyzes response context, including what triggers positive or negative mentions. This trend view can help show changes over time.
Competitor benchmarking
Riff Analytics benchmarks your visibility against competitors in AI responses, so you can compare where you rank and find opportunities to outrank them. You can use that to inform where to focus content and backlink efforts.
Pricing
| Feature | Starter $49/mo | Pro $199/mo |
|---|---|---|
| AI models tracked | 7 | 7 |
| Citation source tracking | ✓ | ✓ |
| Competitor benchmarking | ✓ | ✓ |
| AI readiness audit | ✓ | ✓ |
| API access | Not verified | Not verified |
| White-label delivery | Not verified | Not verified |
| Looker Studio connector | Not verified | Not verified |
Who it is for
You need to know whether your brand is appearing in AI answers and which sources AI engines are citing. You do not need to share this data with clients or pull it into a BI tool. Riff Analytics gives you monitoring across 7 models at $49/month with a 7-day free trial.
You want to understand where AI engines find your content and identify citation gaps, so you can focus on what needs improvement. The citation source tracking is the most useful feature for this workflow.
You are tracking how your brand and competitors appear in AI-generated answers as part of a broader intelligence function. The competitor benchmarking and mention trend data give you the signals you need.
Verdict
Riff Analytics offers the widest AI engine coverage in its price range and does citation source tracking well. API and white-label delivery availability are unconfirmed, so agencies should verify those requirements directly. In-house teams that need broad model coverage and citation intelligence will find it competent at $49/month. Pro costs $199/month and its public pricing lists higher brand, response, and URL-check limits than Starter.
Frequently asked questions
Does Riff Analytics offer a free trial?
Riff Analytics offers a 7-day free trial on its Starter plan. Your card is not charged until the trial ends, and you can cancel during the trial with no charge.
Which AI models does Riff Analytics track?
Riff Analytics tracks ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, and Llama.
Can I use Riff Analytics for client reporting?
White-label delivery, guest access links, and client portal availability are unconfirmed. If you need to deliver AI visibility reports to clients under your own branding, AI Peekaboo offers white-label reports from $100/month.
Does Riff Analytics have an API?
API availability is unconfirmed. If API access or BI connector integration is a requirement, confirm availability with Riff Analytics. AI Peekaboo plans start at $30/month.
What is the difference between the Starter and Pro plans?
Starter is $49/month for 1 brand, 250 prompts, 6,000 AI responses/month, and 1,000 URL checks/month. Pro is $199/month for 5 brands, 250 prompts, 20,000 AI responses/month, and 5,000 URL checks/month. Both plans list unlimited competitors, daily checks, and all AI models.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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