Omnia Review
AI visibility monitoring with a weekly action plan that does the work for you
Omnia is the most action-oriented AI visibility tool on the market. Instead of handing you a dashboard and leaving you to figure out next steps, it generates a weekly prioritized action plan, while Omnia Agent executes approved work. The tradeoff is EUR pricing and a Growth plan capped at 25 prompts. This is the fastest path from insight to action in AI visibility.
Pros and cons
- 14-day free trial with no credit card required
- Tracks 4 AI engines by default, with up to 7 including Claude, Copilot, and Google AI Mode
- MCP integration connects Omnia to Claude or ChatGPT, while Omnia Agent executes approved work
- Weekly auto-generated action plan removes the guesswork from GEO optimization
- Sentiment analysis across paid plans, with competitor benchmarking available
- EUR pricing: Growth starts at €79/month
- Growth plan is limited to 25 prompts, which is low for multi-product or agency use
- Pro (€279/month) includes data exports; availability on other plans is unconfirmed
- White-label and guest access availability is unconfirmed
What is Omnia?
Omnia is an AI visibility platform built for small marketing teams that want to act on their data, not just look at it. It tracks where your brand appears in AI answers across ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode by default, with Claude, Microsoft Copilot, and Gemini available on request, then produces a weekly prioritized action plan based on what it finds.
The positioning is direct: you review and approve the plan, Omnia handles the other 95%. That workflow is backed by an MCP integration that connects Omnia to Claude or ChatGPT, so you can pull share-of-voice data, analyze citations, and generate recommendations from inside the AI assistant you already use daily.
Omnia also monitors sentiment alongside share of voice. It tracks how AI engines describe your brand attribute by attribute: pricing perception, support quality, feature comparisons against named competitors. That lets you catch a negative narrative before it compounds. The platform has customers across Europe including growth teams at Walls.io, Dermofarm, and CoverManager.
Core features
Weekly AI visibility action plan
After analyzing your citation data, Omnia generates a prioritized list of actions for the week. The plan tells you which three things to focus on, why they matter for your share of voice, and how to execute them. This is the core differentiator: most AI visibility tools give you data and stop there. Omnia takes the next step and tells you what to do with it.
Up-to-seven-engine tracking with daily monitoring
Omnia tracks brand mentions across ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode by default. Claude, Microsoft Copilot, and Gemini are available on request. Prompts run every 24 hours on all paid plans, giving you a fast feedback loop when you publish new content or make changes to your site. The platform supports unlimited countries and languages on all tiers.
MCP integration for AI-native workflow
Omnia offers an MCP connection to Claude or ChatGPT. The available MCP read and write access by plan is unconfirmed, while Omnia Agent is the component that does approved work.
Sentiment and narrative monitoring
Across paid plans, Omnia tracks how AI engines describe your brand beyond whether you appear. It monitors sentiment by attribute: how AI answers characterize your pricing, your support quality, and specific features versus named competitors. You can see whether AI is calling your product expensive or affordable, fast or slow, and track those characterizations over time.
Citation and topic discovery
Omnia surfaces which sources AI engines are citing when they mention your brand, and identifies high-demand AI topics in your category that you are not yet capturing. The topic discovery layer shows you where users are asking questions your brand should be answering, which feeds directly into content and PR strategy.
API access and data exports
Omnia lists API access and data exports. The Pro plan includes data exports and Slack customer support. API access and data export availability on other plans is unconfirmed.
Pricing
| Feature | Growth €79/mo | Pro €279/mo | Enterprise From €499/mo |
|---|---|---|---|
| Prompts monitored | Up to 25 | Up to 100 | 200+ |
| Monitoring frequency | Daily | Daily | Daily |
| AI engines tracked | 4 default, up to 7 | 4 default, up to 7 | 4 default, up to 7 |
| Countries and languages | Unlimited | Unlimited | Unlimited |
| Competitor benchmarking | ✓ | ✓ | ✓ |
| Citation monitoring | ✓ | ✓ | ✓ |
| API access | Not verified | Not verified | Not verified |
| MCP access | Not verified | Not verified | Not verified |
| Insight credits | 150 | 600 | 1,500 |
| Sentiment analysis | ✓ | ✓ | ✓ |
| Data export | Not verified | ✓ | Not verified |
| Slack support | Not verified | ✓ | Not verified |
| Dedicated account manager | Not verified | Not verified | ✓ |
| Free trial | 14 days | Not verified | Demo |
Who it is for
You own a channel you cannot explain to your CMO yet. Omnia gives you the weekly action plan that lets you show up to planning meetings with three concrete tasks tied to measurable share-of-voice outcomes, rather than a dashboard no one knows how to act on.
You want to know which topics AI engines are answering in your category and where your brand is absent. Omnia's topic discovery layer shows you the gaps, and the action plan tells you which content to create first. You do not need to be a GEO expert to use it.
Your team is small and AI search is becoming a real acquisition channel. You need something that monitors four engines daily by default, with up to seven on request, flags sentiment shifts before they compound, and connects to the AI tools you already use via MCP. Omnia fits that gap at the Pro tier.
Verdict
Omnia is the right choice when you want AI visibility to translate directly into a weekly work plan rather than another dashboard to check. The MCP integration, up-to-seven-engine coverage, and sentiment monitoring set it apart from simpler tracking tools. The limitations are real: 25 prompts on Growth is tight, EUR pricing requires comparison with alternatives in your billing currency, and agencies needing white-label delivery should confirm availability with Omnia. But for small in-house teams that want to act fast and see results, Omnia is built for that workflow.
Frequently asked questions
Does Omnia offer a free trial?
Yes. Growth offers a 14-day free trial with no credit card required to start. Omnia says you can see your AI visibility data within 3 minutes of signing up.
What AI engines does Omnia track?
Omnia tracks up to seven AI engines: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Claude, Microsoft Copilot, and Gemini. Four are monitored by default (ChatGPT, Google AI Mode, Perplexity, and Google AI Overviews), and Claude, Gemini, and Copilot are available on request.
What is the MCP integration and how does it work?
Omnia's MCP connection can be added to Claude or ChatGPT in under a minute. Its pricing lists MCP read and write access, while Omnia Agent is the component that does approved work.
Is Omnia pricing in EUR or USD?
Omnia prices in EUR. Growth is €79/month, Pro is €279/month, and Enterprise starts at €499/month. Annual billing lists Growth at €63/month.
Can Omnia handle multiple brands or clients?
Omnia lists unlimited brands for Growth, Pro, and Enterprise, and presents an agency solution for managing AI visibility across clients. White-label and guest access availability is unconfirmed.
How quickly can I expect to see results after making changes?
Omnia runs prompts every 24 hours, so you get a next-day read on how AI engines respond to changes you make. The company says some customers see results in as little as 7 days, which is faster than SEO where months are the typical feedback window.
Vast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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