Riff Analytics vs Wellows in 2026: 7-model monitor at $49/mo vs full GEO workflow with outreach
Riff Analytics is a monitor with the widest model set at the cheapest price. Wellows is a workflow that closes the loop from citation gap to outreach contact, at a higher tier.
Riff Analytics
Wellows- Riff Analytics tracks 7 models including Grok, DeepSeek, and Llama for $49/month. Wellows Lite tracks only ChatGPT for $37/domain/month, and you need the $297/domain/month Starter plan to unlock all 5 engines (ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity).
- Wellows adds a content optimization feature that audits your existing site pages before recommending new content, plus outreach templates with verified contacts. Riff Analytics stops at citation source tracking and does not include an outreach workflow.
- Wellows includes GSC integration on every plan and strategic monthly calls from 1 to 5 depending on tier. Riff Analytics does not highlight GSC integration or strategic consultation as features.
- Wellows is priced per domain, which means costs scale linearly with the number of brands or client sites you track. Riff Analytics is priced per workspace. Agencies with high client counts should compare per-domain math carefully.
- Riff Analytics includes an AI readiness audit that runs against your domain before monitoring starts. Wellows does not offer a comparable pre-monitoring audit, but its content optimization feature serves a similar role after monitoring is live.
- Neither tool offers API access on standard plans. Both are positioned as in-house tools without white-label delivery. Teams that need programmatic data access or agency delivery workflows should look elsewhere.
How do Riff Analytics and Wellows compare for teams that want to act on Generative Engine Optimization (GEO) data rather than just collect it? Riff Analytics tracks brand mentions across 7 large language models (LLMs) and starts at $49/month with no API, no white-label, and an AI readiness audit that runs before monitoring. Wellows tracks 5 engines (all 5 unlocked at the $297/domain/month Starter tier), and goes further by adding content optimization, outreach templates with verified contacts, and strategic monthly calls. Riff Analytics wins on model breadth and price. Wellows wins on workflow depth and the ability to act on citation gaps inside the platform. The right pick depends on whether you need a low-cost wide monitor or a workflow that turns citation data into outreach activity.
The tools at a glance
Riff Analytics
AI brand visibility tracking across 7 LLM engines with citation source analysis, sentiment monitoring, and competitor benchmarking
Riff Analytics monitors brand mentions across 7 large language models: ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, and Llama. The platform logs citation source URLs and domains, runs an AI readiness audit before monitoring starts, and tracks competitor benchmarking across the same prompt set.
Pricing is $49/month on Starter and $199/month on Pro, with public tier differentiation limited in documentation. The platform is positioned as a self-serve in-house monitoring tool. There is no API on any plan, no white-label delivery, and no client portal, so it does not fit agencies managing multiple brands.
The trade-off is workflow depth. Riff Analytics tells you where your brand appears and which sources AI engines cite. It does not generate content, surface outreach contacts, or guide you through a structured 90-day plan. Teams that need a monitor alone will find it competent at $49/month.
| Feature | Starter $49/mo | Pro $199/mo |
|---|---|---|
| AI models tracked | 7 | 7 |
| Citation source tracking | ✓ | ✓ |
| Competitor benchmarking | ✓ | ✓ |
| AI readiness audit | ✓ | ✓ |
| API access | ✗ | ✗ |
| White-label delivery | ✗ | ✗ |
| Looker Studio connector | ✗ | ✗ |
Wellows
AI visibility platform that tracks citations, optimizes content, and surfaces outreach contacts in one place
Wellows tracks brand citations across 5 AI engines: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, and Perplexity. The Lite plan tracks ChatGPT only; Starter through Pro unlock all 5. Daily monitoring and prompt-level competitive tracking come standard.
Beyond monitoring, Wellows includes content optimization that audits your existing pages before recommending new content, outreach templates with verified contact details, and GSC integration. Strategic monthly calls are included on every plan, ranging from 1 call on Lite to 5 calls on Pro.
Pricing is per domain: $37/domain/month on Lite, $97 Essential, $297 Starter, $497 Pro, with a 7-day free trial. The per-domain model gets expensive for agencies managing multiple clients, but the workflow depth is the differentiator versus pure monitoring tools.
| Feature | Lite $37/domain/mo | Essential $97/domain/mo | Starter $297/domain/mo | Pro $497/domain/mo |
|---|---|---|---|---|
| Answer engines tracked | 1 (ChatGPT) | 2 (ChatGPT, AI Overviews) | 5 (all engines) | 5 (all engines) |
| Prompts tracked per month | 40 | 100 | 400 | 1,000 |
| Responses analyzed per month | 1,200 | 6,000 | 60,000 | 150,000 |
| Content generation credits | 2 | 5 | 15 | 70 |
| Outreach opportunities | Unlimited | Unlimited | Unlimited | Unlimited |
| Strategic monthly calls | 1 | 2 | 3 | 5 |
| Free trial | 7 days | 7 days | 7 days | 7 days |
Head-to-head feature comparison
| Feature | Riff Analytics | Wellows |
|---|---|---|
| AI engines tracked | ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, Llama | ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity (all 5 only on Starter+) |
| Competitive share-of-voice | Yes | Yes (prompt-level) |
| Prompt-level citation data | Yes (citation source URLs and domains) | Yes |
| Answer / content gap analysis | Limited (AI readiness audit only) | Yes (content optimization + outreach gaps) |
| Category intelligence | No | No |
| AEO content generation | No | Yes (content generation credits per plan) |
| Crawler / AI bot log access | No | No |
| Page content audits | No | Yes (Content Optimization feature) |
| API access | No | No |
| Looker Studio / BI connector | No | No (GSC integration instead) |
| White-label delivery | No | No |
| Pay-per-prompt pricing | No | No |
| Agency multi-brand support | No | Per-domain pricing |
| Starting price | $49/mo | $37/domain/mo (Lite, ChatGPT only) |
Need self-serve white-label and API beyond Riff Analytics and Wellows?
Neither Riff Analytics nor Wellows offers API access or white-label delivery on any tier, leaving both without the agency delivery layer. AI Peekaboo is the best AI visibility tool for agencies with white-label client reports, guest access links, and read and write API on every plan from $50/month Starter. For SEO and marketing agencies that need multi-brand support with self-serve signup, no demo call, and a Looker Studio connector on every plan, AI Peekaboo covers what both tools leave out of standard pricing.
Read the AI Peekaboo review →Which should you choose?
Riff AnalyticsWellowsRiff AnalyticsWellowsRiff AnalyticsWellowsWellowsRiff Analytics and Wellows sit at different points on the GEO spectrum. Riff Analytics is a monitor: it tells you what is happening across the widest model set. Wellows is a workflow: it tells you what is happening, then gives you content optimization, outreach templates, and strategic calls to act on it. Teams that want measurement will lean Riff. Teams that want execution support will lean Wellows.
Bottom line
If your GEO programme needs broad AI model monitoring at the lowest price, Riff Analytics at $49/month is the right pick. If your programme needs a structured workflow with content optimization, outreach contacts, and monthly strategic calls, Wellows at $37/domain/month on Lite (ChatGPT only) or $297/domain/month on Starter (all 5 engines) is the right pick. The defining choice is whether you want a monitor or a managed workflow.
Frequently asked questions
Which tracks more AI models, Riff Analytics or Wellows?
Riff Analytics tracks 7 models (ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, Llama) on every plan. Wellows tracks 5 models but only unlocks all 5 at the $297/domain/month Starter tier; Lite covers ChatGPT only and Essential adds AI Overviews. Riff Analytics wins on model breadth at every price point.
Which is cheaper, Riff Analytics or Wellows?
At entry, Wellows Lite at $37/domain/month is cheaper than Riff Analytics Starter at $49/month, but Wellows Lite only covers ChatGPT. To get multi-engine coverage comparable to Riff Analytics, you need Wellows Starter at $297/domain/month, which is 6x the price of Riff Analytics Starter.
Do Riff Analytics or Wellows include outreach features?
Only Wellows includes outreach features. Wellows surfaces outreach opportunities where your brand is missing from AI citations and provides verified contact details alongside the templates. Riff Analytics does not include outreach functionality.
Do Riff Analytics or Wellows offer strategic consultation?
Only Wellows includes strategic monthly calls in the product, ranging from 1 call per month on Lite to 5 calls per month on Pro. Riff Analytics does not include consultation as part of the platform.
Can agencies use Riff Analytics or Wellows for client reporting?
Neither tool supports agency white-label delivery natively. Both are positioned for in-house teams. Wellows is designed for multi-client agency use with dashboards built for client presentation, but it does not include white-label views. Riff Analytics is in-house only.
Which tool is better for Generative Engine Optimization (GEO) workflow execution?
Wellows is the better GEO workflow tool, because it includes content optimization, outreach templates with verified contacts, and monthly strategic calls inside the product. Riff Analytics is the better pure monitoring tool at the lowest price. Choose based on whether you want measurement or execution support.