Aiso Review
AI search optimization using real AI conversation analysis
Aiso takes an interesting angle: instead of defining which prompts to track, it surfaces prompts that real users are already asking AI models. The Conversation Explorer is genuinely useful for brands that do not know which AI prompts are relevant to their category. Brand plans let users choose three AI models, while API access is listed for Enterprise, which may limit how deeply it integrates into existing workflows.
Pros and cons
- Conversation Explorer surfaces real user prompts rather than requiring you to guess which queries to monitor
- Provides brand-mention, citation, and ranking data
- GPT Trends tracking shows how AI-generated answer patterns for your category are shifting over time
- Brand plans let users choose three AI models, while Aiso says it tracks ChatGPT, Claude, Gemini, Perplexity, and Copilot, with coverage varying by plan
- No API access on the Starter or Pro plans, though both include hosted MCP access, limiting integration with custom dashboards or reporting tools
- Agency tiers and branded exports are available on higher plans
What is Aiso?
Aiso is an AI search optimization platform that analyzes real AI conversations from a consent-based panel to track brand visibility and identify optimization opportunities. Rather than requiring you to define a prompt set and then monitoring those prompts, Aiso's Conversation Explorer discovers what real users are asking AI models about your category, which prompts are relevant to your brand, and where you currently appear or are absent.
Aiso says it tracks ChatGPT, Claude, Gemini, Perplexity, and Copilot, with coverage varying by plan. Brand plans let users choose three AI models and provide visibility scoring at three levels: whether your brand is Mentioned, Recommended, or Absent in AI-generated answers. This three-state model is more useful than a binary cited or not cited metric because being mentioned and being recommended represent meaningfully different brand outcomes.
Aiso targets marketing teams and brand managers who are early in their AI visibility journey and are not yet sure which prompts matter for their category. The Conversation Explorer and GPT Trends features are genuinely useful for that discovery phase, though the platform has less to offer once you have established a clear monitoring program and need API integration or broader model coverage.
Core features
Conversation Explorer for real prompt discovery
Instead of building a prompt list from scratch, Aiso analyzes real AI conversations from a consent-based panel to surface the prompts users are asking in your category. This is useful for brands entering AI visibility monitoring who do not have an established research methodology: you start with real usage data rather than best guesses. The Explorer also shows which prompts are growing in volume, helping you prioritize which visibility gaps to close first.
Three-state visibility scoring
Aiso scores each tracked prompt with one of three states: Mentioned, Recommended, or Absent. Being mentioned means the AI included your brand in an answer. Being recommended means the AI actively suggested your brand as a solution. Being absent means your brand did not appear. This distinction matters: a brand that is mentioned but not recommended in purchasing contexts may need a different optimization approach than a brand that is absent entirely.
Competitor benchmarking and fan-out tracking
Beyond your own brand, Aiso tracks how AI models respond to competitor mentions and follows fan-out patterns: the secondary prompts users ask after an initial query. Understanding fan-outs shows you how AI conversations evolve after the entry query and where your brand can intervene at different points in a user's AI conversation journey rather than only at the initial question.
Pricing
| Feature | Starter $19/month | Pro $215/month | Advanced $445/month | Enterprise Custom pricing |
|---|---|---|---|---|
| AI models tracked | 3 | 3 | 3 | All AI models |
| Conversation Explorer | ✓ | ✓ | ✓ | ✓ |
| Competitor benchmarking | ✓ | ✓ | ✓ | ✓ |
| API access | ✗ | ✗ | ✗ | ✓ |
| Branded exports | ✗ | ✗ | ✓ | ✓ |
Who it is for
You do not have an established AI prompt strategy and need to discover which queries actually matter for your category before committing to a monitoring program. The Conversation Explorer removes the guesswork by grounding your prompt list in real user behavior.
Already tracking traditional search and adding AI visibility alongside it. The three-state scoring model (Mentioned, Recommended, Absent) gives you a clean framework to report AI presence to stakeholders who are used to ranking report formats.
Interested in how users move through AI conversations after an initial query and where your brand can appear at multiple points. The fan-out tracking shows the downstream prompts that follow category searches, which traditional citation trackers ignore.
Verdict
Aiso is a thoughtful product with a genuinely differentiated approach to prompt discovery. The Conversation Explorer and fan-out tracking add real depth compared to tools that only show citation counts. Starter, Pro, and Advanced let users choose three AI models, while Aiso says it tracks ChatGPT, Claude, Gemini, Perplexity, and Copilot, with coverage varying by plan. API access is listed for Enterprise, and while the $19/month Starter makes it cheap to try, the jump to $215/month for Pro is harder to justify relative to competitors offering broader coverage. Best for teams in the discovery phase of building an AI visibility strategy.
Frequently asked questions
Does Aiso offer a free trial?
Aiso offers a 7-day free trial with no credit card required. The lowest plan is Starter at $19/month, followed by Pro at $215/month, Advanced at $445/month and a custom Enterprise plan.
Which AI models does Aiso track?
Aiso says it tracks ChatGPT, Claude, Gemini, Perplexity, and Copilot. Coverage varies by plan, and Starter, Pro, and Advanced let users choose three AI models.
What is the Conversation Explorer and how does it work?
The Conversation Explorer analyzes real AI conversations from a consent-based panel to surface the prompts users are asking in your product category. Rather than building a prompt list from assumptions, you start with real usage data. This is particularly valuable when entering AI visibility monitoring for the first time and you are unsure which queries are driving AI-assisted decisions in your space.
Is there API access available?
API access is listed as a feature on the Enterprise plan only. Starter and Pro include hosted MCP access, while Enterprise adds API access. Teams that need to integrate AI visibility data into custom reporting or workflows should evaluate this limitation carefully against the entry price.
What is the difference between a brand being Mentioned versus Recommended in Aiso's scoring?
In Aiso's three-state scoring, Mentioned means the AI included your brand in an answer, often alongside several others. Recommended means the AI specifically suggested your brand as the right solution for the user's query. Absent means your brand did not appear. The distinction matters because being recommended in transactional prompts is worth meaningfully more than being mentioned in a long list of alternatives.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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