Reeling Review
Video-first social publishing, per-channel controls, and developer automation with REST API and MCP access
Reeling is an inexpensive choice for a creator or technical team that needs video publishing, separate brand projects, and API or MCP automation. Creator at $5.99 per month is the practical plan because it unlocks 10 channels, unlimited scheduling, real-time metrics, inbox features, and API/MCP access. Delivery, inbox, analytics, and public-posting status still vary by network, so teams should validate their exact channels before moving a production calendar.
Pros and cons
- Creator costs $5.99 per month for three projects, up to 10 connected channels, unlimited scheduled posts, 500 AI credits, and API/MCP access
- The published channel matrix covers 15 destinations, including YouTube, TikTok, Instagram, LinkedIn, Pinterest, Bluesky, Reddit, Medium, Quora, Telegram, Discord, and Mastodon
- REST API and official MCP tooling can publish or schedule video, inspect per-network status, sync supported metrics, and handle supported comments
- Calendar controls can bulk-apply visibility or permissions across scheduled posts while retaining network-specific options such as TikTok AIGC, YouTube audience settings, and Pinterest boards
- The Companion extension offers a documented authenticated-browser route for X, Reddit, Medium, and Quora rather than treating every destination as a cloud API integration
- Starter is capped at one project, three connected channels, 30 scheduled posts per month, and 21-day auto-purge media storage
- TikTok delivery may still require the creator to finish publication in TikTok because public Direct Post is awaiting audit
- Instagram requires a Business or Creator account with tester access, and LinkedIn company-page publishing remains subject to API approval
- Comment inbox and replies are currently limited to YouTube, Instagram, and Bluesky, while analytics coverage differs by network
- X, Reddit, Medium, and Quora publishing through Companion depends on an active logged-in Chrome session rather than a fully native cloud connection
What is Reeling?
Reeling is a social publishing product built around video, a monthly calendar, and project-based workspaces. A project separates one brand’s connected channels, queue, media, and controls from another. The workspace can be operated through the web composer, a REST API, or the official reeling-mcp server for compatible AI clients.
Reeling lists YouTube, TikTok, Instagram, Facebook, LinkedIn, Threads, Pinterest, Bluesky, X, Telegram, Discord, Mastodon, Reddit, Medium, and Quora. The developer documentation also distinguishes their capabilities: TikTok inbox delivery, Instagram tester access, LinkedIn company-page approval, selected-network comments, and missing metrics. A connected account is not automatically a public post.
Starter is $2.99 per month for one project, three channels, and 30 scheduled posts. Creator is $5.99 per month for three projects, 10 channels, unlimited scheduling, a social inbox, 500 AI credits, and API/MCP access. Agency is $19.99 per month with unlimited projects, brands, channels, and scheduled posts, plus 2,000 credits, approvals, webhooks, and priority support.
Core features
Project-based video publishing and calendar planning
Reeling uses projects as the boundary for connected channels and publishing work. Starter includes one project, Creator includes three, and Agency lists unlimited projects and brands. Its calendar can filter by network and bulk-apply visibility or permission settings, while the composer can adapt a post for each destination. Starter allows 30 scheduled posts each month.
Fifteen supported destinations with different delivery rules
The published destination list includes YouTube, TikTok, Instagram, Facebook, LinkedIn, Threads, Pinterest, Bluesky, X, Telegram, Discord, Mastodon, Reddit, Medium, and Quora. The v1 upload limit is 100 MiB; TikTok inbox delivery needs a final in-app step; Instagram Reels need tester access; and Facebook is for Pages, not personal profiles. LinkedIn company pages need API approval, while X, Reddit, Medium, and Quora can use the authenticated Companion browser session.
Per-network permissions and post adaptation
The composer exposes destination-specific settings: YouTube visibility and audience flags, TikTok Duet, Stitch, and AIGC settings, Instagram feed sharing, Bluesky reply controls, and Pinterest board selection. Reeling also lists AI caption adaptation, hooks, and video storyboards. Starter has an AI Caption and Hook Generator, Creator includes an AI Content Adaptor, Smart Queue, and 500 monthly AI credits, and Agency raises the allocation to 2,000.
REST API and official MCP server
Creator and Agency include the REST API and official MCP server. The API can accept a public video URL or uploaded file, publish or schedule it, and return a post ID for status checks. MCP tools cover projects, channels, publishing, status, supported analytics, inbox access, replies, and AI adaptation. An accepted request can still be scheduled or incomplete delivery rather than a completed public post.
Delivery status, inbox, and moderation checks
Reeling treats per-network delivery status as separate from an API request succeeding. Its documentation identifies finish_in_tiktok as inbox delivery rather than public publication. Comment inbox and reply support currently cover YouTube, Instagram, and Bluesky, while metrics vary by destination. For Reddit, Quora, and Medium drafts, the product advertises a 0 to 100 Safety Score, stated moderation checks, and an Auto-Fix action.
Pricing
| Feature | Starter $2.99/month, or $29/year billed annually | Creator $5.99/month, or $64/year billed annually | Agency $19.99/month, or $215/year billed annually |
|---|---|---|---|
| Projects | 1 | 3 | Unlimited |
| Connected channels | 3 | Up to 10 | Unlimited |
| Scheduled posts | 30/month | Unlimited | Unlimited |
| AI video and caption credits | AI Caption and Hook Generator | 500/month | 2,000/month |
| Social inbox and direct replies | ✗ | ✓ | ✓ |
| REST API and MCP server | ✗ | ✓ | ✓ |
| Collaboration and client approvals | ✗ | ✗ | ✓ |
| Webhooks | ✗ | ✗ | Inbound repurposing and outbound signed events |
Who it is for
Creator suits someone who wants 10 channels, three content brands, and no monthly queue cap. It is relevant when YouTube, Instagram, TikTok, Pinterest, or Bluesky are part of the regular workflow and account requirements are satisfied.
A team generating or storing its own video can pass a public URL or file into the API, choose destinations, schedule it, and inspect each result later. The MCP server suits a supervised agent workflow, but a returned delivery state is not proof that every network made the content public.
Agency is appropriate when an agency needs unlimited projects and channels, client approvals, and webhooks. A team with one to three brands should compare it with Creator first.
Verdict
Reeling earns a 7.6 because it offers video-led social publishing with developer automation at a notably low price. Its API/MCP layer, project model, monthly allowances, and destination matrix are specific. It loses ground on operating maturity: several capabilities are conditional, TikTok public delivery is unfinished, LinkedIn company pages are under review, and inbox and analytics coverage is partial. It fits a team whose network conditions match its documentation, not one needing mature all-channel social care.
Frequently asked questions
How much does Reeling cost for a creator scheduling video across several social networks in 2026?
Reeling lists Starter at $2.99 per month, Creator at $5.99 per month, and Agency at $19.99 per month, with annual options of $29, $64, and $215 respectively. Creator includes three projects, up to 10 channels, unlimited scheduled posts, 500 AI credits, real-time metrics, a social inbox, and API/MCP access.
Which Reeling plan includes the REST API and MCP server for Claude or Cursor?
Reeling includes REST API and MCP server access on Creator and Agency, while Starter does not. The official MCP server documents projects, channels, publishing, post status, supported analytics, inbox work, replies, and AI adaptation.
Can Reeling publish a video to TikTok, Instagram, YouTube, LinkedIn, Reddit, Medium, and Quora?
Reeling lists integrations for all of those destinations, but publication requirements differ by network. TikTok may require a final in-app completion step, Instagram needs a Business or Creator account with tester access, LinkedIn company pages require API approval, and X, Reddit, Medium, and Quora can require the authenticated Reeling Companion Chrome extension.
Does a successful Reeling API request mean a social post is publicly live?
No, a successful Reeling API request can mean a post was accepted or scheduled rather than publicly published. The developer documentation directs users to inspect each network result and the post-status endpoint, and explicitly identifies finish_in_tiktok as inbox delivery that still needs action in TikTok.
Reviewed by Filipe Lins DuarteCo-Founder & CEOVast experience talking to customers and users to understand what good software looks like. Background spans commercial and product roles.
Checked by John RiceCo-Founder & CTO15+ years building tech products and web applications. Conducted hundreds of user interviews to know what a good product looks like.
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