Agency Dashboard vs ReportGarden in 2026: SEO toolkit with reporting vs template-first reporting platform
Agency Dashboard bundles rank tracking, unlimited site audits, keyword research, and a CRM from $5 a month. ReportGarden skips the SEO tools entirely and puts its budget into a 1,000+ template library for client reports, starting at $75 a month.
Agency Dashboard
ReportGarden- Agency Dashboard includes rank tracking, unlimited site audits, and unlimited keyword research on every plan. ReportGarden has none of these; it is a reporting and dashboard tool only.
- ReportGarden ships over 1,000 pre-built report templates. Agency Dashboard does not advertise a template library of comparable size.
- Neither tool offers a public API. ReportGarden confirms this directly as a stated limitation; Agency Dashboard does not document one either.
- Agency Dashboard starts at $5/month with unlimited user seats and unlimited client logins on every tier. ReportGarden starts at $75/month and limits client accounts on its Standard plan.
- ReportGarden includes a custom domain for the client portal on every plan. Agency Dashboard does not mention custom-domain client portals in its feature set.
- Agency Dashboard bundles a CRM for capturing leads from Google Ads, Meta, and custom forms. ReportGarden has no CRM or lead management layer.
- Agency Dashboard includes a Local Search Grid for Google Maps rank tracking from its Freelancer plan. ReportGarden has no local-search or Maps tracking feature.
Agency Dashboard and ReportGarden both promise to save an agency time on client reporting, but they start from opposite premises. Agency Dashboard is built around ongoing SEO monitoring: daily rank tracking, unlimited site audits, unlimited keyword research, a Local Search Grid for Google Maps positions, and a CRM, all wrapped in white-label reporting from $5 a month. ReportGarden has none of that SEO tooling. It is a pure reporting platform that blends data from ad and analytics channels into dashboards, backed by a library of over 1,000 pre-built templates so an agency does not build every client report from a blank canvas. If your agency needs the underlying SEO data as well as the report that presents it, Agency Dashboard covers more ground. If reporting speed and template variety matter more than owning the SEO tools themselves, ReportGarden is built for that specific job.
The tools at a glance
Agency Dashboard
All-in-one agency reporting with rank tracking, site audits, and content tools starting at $5 per month
Agency Dashboard treats reporting as one piece of a larger SEO toolkit rather than the whole product. Rank tracking runs daily across desktop and mobile, site audits and keyword research are unlimited on every plan, and a Local Search Grid tracks Google Maps positions at a granular level, a feature most reporting-only platforms leave to a separate tool entirely. A CRM module captures and manages leads from Google Ads, Meta, and custom forms alongside the reporting layer.
What Agency Dashboard does not have is ReportGarden's depth on the reporting side specifically. There is no advertised template library, no custom-domain client portal, and the interface has rougher edges than a platform that has spent a decade refining report layouts. Agency Dashboard's pitch is breadth: you are buying the SEO data pipeline and the report in one subscription, not just the report.
Pricing scales from $5/month for a single campaign to $700/month for Enterprise, with unlimited user seats and client logins at every tier, a structural difference from ReportGarden's account-limited Standard plan. Support is email-only on most tiers, and the platform is clearly still maturing compared to a longer-established reporting specialist.
| Feature | Starter $5/mo | Freelancer $35/mo | Agency $125/mo | Agency Plus $195/mo | Enterprise $700/mo |
|---|---|---|---|---|---|
| Campaigns | 1 | 10 | 50 | Unlimited | Unlimited |
| User seats | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Client logins | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Keywords tracked | 50 | 250 | 500 | 750 | 1000+ |
| Site audits | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| White-label reporting | Yes | Yes | Yes | Yes | Yes |
ReportGarden
Marketing reporting made fast: 1,000+ templates, automated scheduling, and white-label delivery without the enterprise price tag
ReportGarden puts nearly all of its product effort into the report itself. The template library covers over 1,000 pre-built layouts across paid search, social, SEO, email, and ecommerce, organized so an agency can match a new client's channel mix to a starting template instead of building a report from scratch. Data from Google Ads, Google Analytics 4, Facebook Ads, Instagram, LinkedIn Ads, Bing Ads, and Mailchimp blends into unified dashboards, and every plan includes white-label branding with a custom domain for the client portal.
ReportGarden has no SEO tooling of its own. There is no rank tracker, no site audit crawler, and no keyword research module, so an agency using it still needs a separate SEO platform if that is part of the service package. The trade-off buys a more polished, purpose-built reporting product: scheduled PDF delivery, a cross-channel dashboard that handles deduplication between source APIs, and a higher ease-of-use score than a tool that spreads its engineering across five different product areas.
The API gap is the clearest limitation. ReportGarden confirms it has no public API on any plan, so agencies wanting to push or pull reporting data programmatically will need a different platform. Pricing starts at $75/month for Standard, with the Custom tier requiring a sales conversation and no public price.
| Feature | Standard $75/mo | Professional $125/mo | Custom Contact for pricing |
|---|---|---|---|
| Report templates | 1,000+ | 1,000+ | 1,000+ |
| White-label | ✓ | ✓ | ✓ |
| Custom domain | ✓ | ✓ | ✓ |
| Scheduled delivery | ✓ | ✓ | ✓ |
| Client accounts | Limited | Unlimited | Unlimited |
| API access | ✗ | ✗ | ✗ |
Head-to-head feature comparison
| Feature | Agency Dashboard | ReportGarden |
|---|---|---|
| Rank tracking | Yes, daily updates, 50-1000+ keywords by tier | No, reporting only |
| Site audits | Yes, unlimited on every plan | No |
| Keyword research | Yes, unlimited on every plan | No |
| Local search / Google Maps tracking | Yes, Local Search Grid from Freelancer plan ($35/mo) | No |
| Report templates | Not advertised as a distinct library | 1,000+ pre-built templates |
| Custom-domain client portal | Not mentioned | Yes, all plans |
| CRM / lead management | Yes (Google Ads, Meta, custom form lead capture) | No |
| White-label reports | Yes, all plans including $5 Starter | Yes, all plans including custom domain |
| API access | No public API | No public API on any plan |
| Integrations | 15 | Core channels on Standard, all channels on Professional and up |
| Client logins | Unlimited, all plans | Limited on Standard, unlimited on Professional and up |
| Starting price | $5/mo | $75/mo |
Which should you choose?
Agency DashboardReportGardenAgency DashboardReportGardenAgency DashboardReportGardenAgency DashboardThe honest way to read this comparison is by what each tool chose not to build. Agency Dashboard chose breadth: rank tracking, audits, keyword research, and a CRM alongside the reporting layer, at the cost of a thinner template library and a rougher interface. ReportGarden chose depth on one thing: the report itself, backed by 1,000+ templates and a custom-domain portal, with no SEO tooling at all. An agency that already runs SEO through a separate platform loses nothing by picking ReportGarden for the reporting layer. An agency without dedicated SEO tools yet will find Agency Dashboard replaces two or three subscriptions at once.
Bottom line
Choose Agency Dashboard if you want rank tracking, unlimited audits, keyword research, and a CRM bundled with your reporting for less than the cost of ReportGarden alone. Choose ReportGarden if your SEO stack is already handled elsewhere and you just want the fastest, most polished way to turn channel data into a client-ready report. Neither tool tracks AI visibility or LLM citations, so agencies fielding client questions about ChatGPT or Gemini mentions will need a dedicated tool alongside either one.
Frequently asked questions
Does ReportGarden include rank tracking or site audits like Agency Dashboard?
No, ReportGarden is a reporting and dashboard platform only, with no rank tracker, no site audit crawler, and no keyword research module. Agency Dashboard includes all three unlimited on every plan starting at $5 a month, which is the core structural difference between the two tools.
Which tool has a better template library for client reports?
ReportGarden is built around a library of over 1,000 pre-built report templates, organized by channel and use case, which is its main selling point. Agency Dashboard does not advertise a comparable template system, since its reporting sits alongside SEO tools rather than being the primary product.
Is Agency Dashboard or ReportGarden cheaper for a small agency just starting out?
Agency Dashboard is significantly cheaper at entry, starting at $5 a month for the Starter tier versus $75 a month for ReportGarden Standard. Agency Dashboard also includes unlimited user seats and client logins at every tier, while ReportGarden limits client accounts on its Standard plan.
Do either Agency Dashboard or ReportGarden offer an API for automating reports?
Neither tool offers a public API. ReportGarden states this directly as a known limitation on every plan, and Agency Dashboard does not document a public API either, so agencies needing programmatic access to reporting data will need to look outside both platforms.
Does ReportGarden support a custom domain for client-facing reports?
Yes, ReportGarden includes a custom domain for the client portal on every plan, letting an agency present reports under its own web address instead of a shared ReportGarden link. Agency Dashboard's documentation does not mention a custom-domain option for its client login portal.
Which tool is better for a local SEO agency that tracks Google Maps rankings?
Agency Dashboard is the better fit for local SEO work because of its Local Search Grid feature, which tracks Google Maps rankings at a granular geographic level from the Freelancer plan upward. ReportGarden has no local-search or Maps tracking feature of any kind, since it focuses entirely on reporting rather than SEO data collection.