AdClarity vs Kompyte in 2026: Ad spend intelligence vs Semrush-owned battlecard automation
AdClarity is an independent platform with published pricing, built to track paid ad budgets. Kompyte does something adjacent but different, automated sales battlecards, and now comes bundled into the Semrush ecosystem after its 2022 acquisition, which changes how you actually buy it.
AdClarity
Kompyte- Kompyte was acquired by Semrush in 2022 and is no longer sold as a fully independent product; evaluating it now means a conversation about Semrush plans, not just Kompyte features.
- AdClarity publishes four pricing tiers from $129 to $349 a month. Kompyte lists three tiers, Essentials, Professional, and Unlimited, all marked "Contact for pricing" with no published numbers.
- Kompyte's win/loss analysis connects competitive signals to actual CRM deal outcomes, attributing revenue impact to specific competitors. AdClarity has no deal-outcome or CRM-linked feature at all.
- AdClarity is the only one of the two that tracks paid advertising spend and creative; Kompyte's 100+ tracked sources are explicitly non-paid (websites, job postings, review sites, ad libraries as metadata, not spend).
- Kompyte's AI Daily Summaries condense 24 hours of competitive activity into a briefing format for leadership. AdClarity has no equivalent automated briefing feature in its published feature list.
- Existing Semrush customers get Kompyte as an incremental capability inside a platform they already pay for, which changes the cost calculus in a way that does not apply to AdClarity, an independent purchase either way.
AdClarity and Kompyte both track "what competitors are doing," but the output each produces serves a different team. AdClarity tracks paid ad spend, creative, and share of voice across display, video, social, and native channels, with published pricing from $129 a month. Kompyte monitors more than 100 non-paid sources, websites, job postings, review sites, ad libraries, and generates AI battlecards that update automatically when a competitor changes something, with win/loss revenue attribution tied to CRM data and no public pricing since its 2022 acquisition folded it into Semrush. If you need to know what a competitor is spending on native ads, AdClarity has that. If you need a sales team's battlecards to stay accurate without a quarterly manual review, Kompyte is built for that, but you are now evaluating a Semrush purchase to get it.
The tools at a glance
AdClarity
See exactly where your competitors are spending their ad budgets across every channel
AdClarity is a standalone platform focused entirely on paid media intelligence: modeled ad spend estimates, a creative library showing how long specific ads have run, publisher-level placement data, and share-of-voice scoring across display, video, social, and native channels. It does not touch sales enablement, battlecards, or CRM-linked deal data at all, its scope is deliberately narrower and deeper on the advertising side.
Pricing is transparent across four tiers, Basic at $129 a month up to Team at $349 a month, with API access and full share-of-voice analysis gated behind the Team tier. Enterprise pricing is negotiated separately. Because AdClarity is not tied to a larger platform acquisition, what you see on the pricing page is what you evaluate, with no secondary conversation about a parent product's plans.
The trade-off is that AdClarity has no automated battlecard feature and no way to connect competitive signals to actual sales outcomes. If your competitive intelligence goal is arming reps or attributing lost deals to specific competitors, AdClarity provides none of that; its value is entirely in the paid-media benchmarking layer.
| Feature | Basic $129/mo | Advanced $289/mo | Team $349/mo | Enterprise Contact |
|---|---|---|---|---|
| Competitor tracking | Limited | Expanded | Full | Custom |
| Channel coverage | Display + Social | All channels | All channels | All channels |
| Creative library access | Yes | Yes | Yes | Yes |
| Share of voice analysis | No | Yes | Yes | Yes |
| API access | No | No | Yes | Yes |
Kompyte
AI-powered competitive battlecards and automated tracking across 100+ sources, now integrated into the Semrush platform
Kompyte automates the part of competitive intelligence that goes stale the fastest: sales battlecards. It monitors more than 100 source types, websites, product pages, review sites, job postings, ad libraries, and press, and when a competitor changes pricing or messaging, the relevant battlecard section updates on its own instead of waiting for a quarterly manual review. Native integrations with HubSpot, Salesforce, Slack, and Teams put that intelligence where reps already work rather than requiring a separate login.
The win/loss analysis module is the feature that most clearly differentiates Kompyte from a passive monitoring tool: it connects competitive activity to CRM deal outcomes, building a dataset of which competitors show up most often in lost deals and which objections precede a loss. AI Daily Summaries add a briefing layer on top, condensing overnight competitive activity for leadership who do not need to review raw signal feeds.
Since Semrush acquired Kompyte in 2022, it pulls in Semrush's keyword, traffic, and advertising data alongside its original tracking, which is a genuine data upgrade for existing Semrush customers. It also means the buying conversation is no longer purely about Kompyte; prospects evaluating it independently are effectively evaluating a Semrush relationship, with no published pricing and a required sales conversation for access.
| Feature | Essentials Contact for pricing | Professional Contact for pricing | Unlimited Contact for pricing |
|---|---|---|---|
| Competitors tracked | Limited | Expanded | Unlimited |
| AI battlecard automation | Yes | Yes | Yes |
| Win/loss analysis | No | Yes | Yes |
| CRM integrations | Yes | Yes | Yes |
| AI Daily Summaries | No | Yes | Yes |
| Semrush data integration | No | Yes | Yes |
Head-to-head feature comparison
| Feature | AdClarity | Kompyte |
|---|---|---|
| Primary intelligence focus | Paid ad spend, creative, and share of voice | Sales battlecard automation and win/loss intelligence |
| Ad spend & creative tracking | Yes | No |
| Battlecard automation | No | Yes (AI-generated, auto-updating) |
| Win/loss revenue attribution | No | Yes (Professional tier and above) |
| CRM integration (Salesforce/HubSpot) | No | Yes |
| AI daily briefing summaries | No | Yes (Professional tier and above) |
| Sold as standalone product | Yes | No, sold via Semrush since 2022 acquisition |
| Published pricing | Yes | No |
| Starting price | $129/mo | Contact for pricing |
Which should you choose?
AdClarityKompyteAdClarityKompyteKompyteAdClarityThe clean way to separate these two is by what happens with the output. AdClarity's spend estimates and share-of-voice numbers go to a media buyer deciding where to allocate budget. Kompyte's battlecards and win/loss reports go to a sales rep or revenue leader trying to understand a specific deal. The Semrush acquisition adds a real wrinkle to Kompyte specifically: if you already pay for Semrush, Kompyte is close to a bundled feature, which is a meaningfully different value proposition than evaluating it as a standalone $129-versus-unknown-price comparison against AdClarity.
Bottom line
Go with AdClarity if you need transparent, tiered pricing for competitor ad spend and creative benchmarking and want to avoid a sales-led buying process. Go with Kompyte if you need automated battlecards and CRM-linked win/loss data, and factor in that you are realistically evaluating a Semrush relationship, not a standalone Kompyte purchase, especially if you are not already a Semrush customer, in which case the incremental cost calculus changes considerably.
Frequently asked questions
Is Kompyte still a standalone product, or do I have to buy Semrush to get it?
Kompyte is no longer sold as a fully independent product after its 2022 acquisition by Semrush; it is now accessed through Semrush plans, and the Kompyte domain and brand exist but the purchase process goes through Semrush sales. If you want a competitive intelligence tool that is not tied to a separate platform purchase, AdClarity is the independent option of the two.
Does AdClarity generate sales battlecards the way Kompyte does?
No, AdClarity has no battlecard feature at all. Its output is ad spend estimates, a creative library, and share-of-voice reporting, none of which is packaged as a sales-facing document. Kompyte's AI-generated, auto-updating battlecards are a category of feature AdClarity does not offer.
Can Kompyte track competitor ad spend across display and social channels like AdClarity?
Not directly as a spend-tracking feature. Kompyte monitors ad libraries as one of its 100-plus source types for detecting messaging and positioning changes, but it does not produce modeled spend estimates or a share-of-voice metric the way AdClarity does. For ad budget benchmarking specifically, AdClarity is the more direct fit.
Is Kompyte worth it if my company is not already a Semrush customer?
Only if the win/loss and battlecard automation are the specific capability you need, since Kompyte's own materials confirm existing Semrush customers get the best deal while everyone else is signing up for a net-new platform relationship, not just a tool. A company starting from zero that only needs ad spend and creative benchmarking is better served by a standalone tool like AdClarity, which does not require adopting a second full platform to get value.
Which tool gives better data on why deals are being lost to a specific competitor?
Kompyte, by a wide margin. Its win/loss analysis connects competitive signals to CRM deal data to attribute revenue impact to specific competitors and surface which objections precede a loss. AdClarity has no CRM integration or deal-outcome tracking of any kind, since its scope is limited to paid advertising intelligence.
Does either AdClarity or Kompyte offer a free trial?
Neither publishes a free trial. AdClarity requires committing to at least the $129/month Basic tier or requesting a demo, while Kompyte requires a sales conversation for any access, consistent with its integration into Semrush's enterprise sales process.