AI Peekaboo vs Yext in 2026: self-serve AI visibility API vs enterprise Knowledge Graph and Scout
Two tools that overlap on one thing, AI-engine visibility, and diverge everywhere else. AI Peekaboo is a self-serve AI visibility specialist from $50/month. Yext is an enterprise agentic marketing platform with a Knowledge Graph, 200+ publisher integrations, and Scout, sold through a sales-led contract.
AI Peekaboo
Yext- AI Peekaboo Starter is $50/month with read and write API access and white-label delivery on every plan. Yext's Scout AI visibility module has no public pricing and requires a sales demo.
- AI Peekaboo tracks five engines: ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. Yext's Scout tracks ChatGPT, Claude, Gemini, and Perplexity, plus Google, and adds Claude coverage AI Peekaboo does not have.
- AI Peekaboo includes white-label guest access links on every plan from $50/month. Yext does not list white-label as a standard-tier feature; it is negotiated as part of an enterprise agreement.
- Yext's Knowledge Graph and 200+ direct publisher integrations distribute structured business data at a scale AI Peekaboo does not attempt; AI Peekaboo has no listings or directory distribution capability at all.
- Yext Scout goes down to the location and keyword level across a company's footprint, useful for multi-location enterprises. AI Peekaboo tracks at the brand and prompt level without location-level segmentation.
- AI Peekaboo uses pay-per-prompt pricing with no sales call required to sign up. Yext requires a demo and custom contract for the Enterprise Knowledge Graph, Scout, and API access.
- AI Peekaboo connects to Looker Studio on all plans for BI integration. Yext does not list a Looker Studio or equivalent BI connector on its public feature pages.
If you are comparing AI Peekaboo to Yext, the first thing to understand is that they are not really built to solve the same problem end to end. AI Peekaboo tracks brand mentions across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode with a read and write API on every plan from $50/month, and it does one job: AI visibility monitoring, delivered self-serve with white-label reporting. Yext is a much larger platform: a Knowledge Graph that feeds structured data to 200+ publishers, listings and reviews management across 4M+ locations globally, and Scout, an AI visibility module that tracks ChatGPT, Claude, Gemini, and Perplexity at the location and keyword level, all sold as part of an enterprise contract with no public pricing for the parts that matter most here. The right pick depends on whether you need AI visibility as a standalone, affordable, self-serve capability, or as one module inside a much bigger enterprise listings and data platform.
The tools at a glance
AI Peekaboo
AI visibility monitoring with a read/write API and white-label delivery
AI Peekaboo tracks where your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode. It is not trying to be a listings platform or a Knowledge Graph; it does one job, AI visibility monitoring, and gives you a read and write API on every plan from $50/month to build that data into your own tools or trigger monitoring runs programmatically.
The platform is built for agencies and consultants who need to manage multiple client brands under one account, with white-label guest access links included on every tier so clients can view their data without a login of their own. Pricing runs per-prompt rather than per-seat, which keeps the cost predictable as the number of brands under management grows.
Founded by Filipe Duarte and John Rice, AI Peekaboo is positioned as the operationally practical option for a category where the alternative is usually either a read-only dashboard or an enterprise platform like Yext that requires a sales call before you can see a price. For teams that specifically need AI visibility data, and need it to move into existing reporting stacks or client deliverables, AI Peekaboo is the faster and cheaper way to get it.
| Feature | Starter $50/mo | Peek $100/mo | Grow $200/mo |
|---|---|---|---|
| Prompts included | 40 | 40 | 100 |
| Tracking frequency | Every 2 days | Daily | Daily |
| Data points/mo | 3,000 | 6,000 | 15,000 |
| AI models tracked | 5 | 5 | 5 |
| Looker Studio connector | ✓ | ✓ | ✓ |
| API access (read + write) | ✓ | ✓ | ✓ |
| White label | ✓ | ✓ | ✓ |
Yext
Enterprise agentic marketing platform for AI search visibility, Knowledge Graph, multi-location listings, and reputation management across 200+ publishers
Yext is an enterprise platform built around a Knowledge Graph: a verified, structured record for every location that cascades updates directly to 200+ publishers, including Google, Apple Maps, ChatGPT, and Gemini, without passing through a data aggregator. On top of that data layer sits Scout, an AI visibility module that monitors 10 billion-plus signals across ChatGPT, Claude, Gemini, Perplexity, and Google, down to the location and keyword level.
What Scout adds beyond simple mention tracking is the Action Center, which converts visibility gaps into prioritized tasks that can be assigned across large teams, and location-level granularity that matters for enterprises where performance varies significantly by market. Yext also manages reviews and reputation, and provides an API plus MCP integration so AI assistants like Claude and ChatGPT can query Scout data directly.
None of this comes with public pricing beyond the base listings tiers ($199 to $999 per year). The Knowledge Graph, Scout, and API access are all "Contact sales," and onboarding is built for enterprise procurement, not a quick self-serve trial. For a brand managing 50 or more locations that needs verified data distribution at scale alongside AI visibility monitoring, that trade-off is often worth it. For a team that just wants to know if ChatGPT mentions them, it is a lot of platform to buy into.
| Feature | Emerging $199/yr | Essential $449/yr | Complete $499/yr | Premium $999/yr |
|---|---|---|---|---|
| Publisher network coverage | 30+ sites | 14 core sites | Full network | Full network |
| Review monitoring | ✗ | ✗ | ✗ | ✓ |
| Enterprise Knowledge Graph | Contact sales | Contact sales | Contact sales | Contact sales |
| Scout AI visibility (enterprise) | Contact sales | Contact sales | Contact sales | Contact sales |
| API access | Contact sales | Contact sales | Contact sales | Contact sales |
Head-to-head feature comparison
| Feature | AI Peekaboo | Yext |
|---|---|---|
| AI engines tracked | ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | ChatGPT, Claude, Gemini, Perplexity, plus Google (via Scout) |
| Competitive share-of-voice / AI citation monitoring | Yes | Yes (Scout, enterprise) |
| Local listings distribution | No | Yes (200+ publishers) |
| Knowledge Graph / structured data layer | No | Yes |
| Review and reputation management | No | Yes (Premium tier) |
| API access | Read + Write, all plans | Yes (Contact sales) |
| White-label delivery | Yes, all plans | No (not listed on standard tiers) |
| Looker Studio / BI connector | Yes, all plans | No |
| Self-serve signup | Yes | No (listings tiers only; Scout requires a demo) |
| Pay-per-prompt pricing | Yes | No |
| Agency multi-brand support | Yes | Limited (enterprise arrangement) |
| Starting price | $50/mo | $199/yr (listings only; Scout is custom-priced) |
Which should you choose?
AI PeekabooYextAI PeekabooYextAI PeekabooYextAI PeekabooAI Peekaboo and Yext are not really direct competitors so much as different-sized answers to the same underlying question: how do we know what AI is saying about our brand. AI Peekaboo answers that question on its own, self-serve, from $50/month, with an API and white-label delivery built in from day one. Yext answers a bigger question, structured data distribution across 200+ publishers plus AI visibility, but only after a sales conversation and at a price that is not published for the modules that matter here. If AI visibility is the whole job, AI Peekaboo gets you there faster and cheaper. If AI visibility is one piece of a much larger multi-location data and listings problem, Yext's Scout and Knowledge Graph are built to handle both at once.
Bottom line
Sign up for AI Peekaboo at $50/month if AI-engine visibility tracking, with API access and white-label delivery, is the actual job to be done. Book a Yext demo if you are managing dozens or hundreds of locations and need a Knowledge Graph feeding 200+ publishers in addition to AI visibility monitoring through Scout. For most agencies and consultants evaluating AI visibility tools specifically, AI Peekaboo is the faster and considerably cheaper way to get moving.
Frequently asked questions
How does AI Peekaboo compare to Yext for tracking ChatGPT and Gemini mentions specifically?
AI Peekaboo tracks ChatGPT, Gemini, Perplexity, Google AI Overviews, and Google AI Mode with self-serve signup from $50/month and no sales call. Yext tracks the same core engines plus Claude through its Scout module, but Scout has no public pricing and requires an enterprise demo before you can even see what it costs.
Does AI Peekaboo offer anything like Yext's Knowledge Graph?
No. AI Peekaboo does not have a Knowledge Graph, listings distribution, or publisher integrations of any kind; it is focused exclusively on AI visibility monitoring. Yext's Knowledge Graph is a structured data layer that feeds 200+ publishers directly, which is a fundamentally different product than what AI Peekaboo offers.
Which tool is cheaper for a small agency tracking AI visibility for a handful of clients?
AI Peekaboo is significantly cheaper and more predictable: Starter is $50/month with 40 prompts included, a read/write API, and white-label delivery on every plan. Yext does not publish pricing for its Scout AI visibility module, and the listings-only tiers ($199 to $999 per year) do not include Scout at all.
Is Yext worth it if I only care about AI search visibility and not listings management?
Probably not on its own. Yext's value is concentrated in the combination of its Knowledge Graph, 200+ publisher distribution, and Scout working together at enterprise scale. If listings distribution is not a problem you have, AI Peekaboo delivers the AI visibility piece alone for a fraction of the cost and without a sales process.
Which tool has better API access for building AI visibility data into a client dashboard?
AI Peekaboo ships a read and write API on every plan starting at $50/month, with no enterprise negotiation required. Yext offers API access as well, including an MCP integration for AI assistants, but it is listed as "Contact sales" rather than included in a published self-serve tier.
Can either tool be used for white-label client reporting?
AI Peekaboo includes white-label guest access links on every plan from $50/month, so clients can view visibility data without their own login. Yext does not list white-label as a feature on its standard publicly priced tiers; any white-label arrangement would be part of a negotiated enterprise contract.