BacklinkManager vs Linkody in 2026: Partnership CRM vs deep metrics and competitor monitoring
Both watch your backlinks around the clock. They disagree on what else a monitoring tool should do: manage partnerships, or track competitors and disavow risk.
BacklinkManager
Linkody- Linkody includes competitor backlink monitoring on every plan at no extra cost. BacklinkManager has no competitor tracking feature at all.
- BacklinkManager has a genuine free tier with no credit card. Linkody has no permanent free plan, only a 30-day free trial that ends automatically.
- Linkody enriches every backlink with Moz Domain Authority, Trust Flow, Citation Flow, and Spam Score. BacklinkManager's crawler reports live status, not third-party authority metrics.
- BacklinkManager's Link Building CRM tracks reciprocal partnerships and vendor deals, a workflow layer Linkody has no equivalent for.
- Linkody includes white-label PDF reports on every plan starting at €13.90/month. BacklinkManager's custom reports are included on paid plans starting at $39/month but are not described as white-label.
- Linkody has a built-in disavow file generator that filters by Spam Score and exports directly in Google's required format. BacklinkManager has no disavow tooling.
- CSV export on Linkody is locked to the Pro plan and above (€45.90/month); the two cheaper tiers do not include it. BacklinkManager does not list CSV export as a feature at any tier.
BacklinkManager and Linkody are the closest head-to-head in this whole comparison set, since both are purpose-built backlink monitoring tools rather than prospecting or outreach platforms. The split between them is in what gets bolted onto that core monitoring loop. BacklinkManager adds a Link Building CRM for tracking reciprocal arrangements and vendor partnerships, features aimed at agencies managing the business relationships behind their links. Linkody adds competitor backlink tracking, a full metrics suite (Moz DA, Trust Flow, Citation Flow, Spam Score), a disavow file generator, and white-label PDF reports on every single plan. If your job is mostly "did my link survive," either one works. The difference shows up once you need to see what your competitors are doing, or hand a client a branded report without touching a design tool.
The tools at a glance
BacklinkManager
Backlink monitoring and link partnership CRM for agencies and SEOs to track, manage, and report on live link status
BacklinkManager's Live Link Crawler checks every backlink in your account and flags status changes, nofollow switches, redirects, page removals, as they happen. Where it diverges from a standard monitoring tool is the Link Building CRM sitting alongside it, which tracks the reciprocal arrangements, vendor deals, and partnership terms behind your link portfolio. Most monitoring tools report on the links; BacklinkManager also reports on the relationships that produced them.
A structured Backlink Requests workflow logs outreach and tracks each placement from first contact to confirmed live link, and custom client reports are available on every paid tier. What is missing compared to a dedicated competitor-intelligence tool is, well, competitor intelligence: BacklinkManager has no feature for monitoring a rival's backlink profile, and it does not enrich links with third-party authority metrics like Domain Authority or Trust Flow.
Pricing opens at $0 with no credit card required, then Starter runs $39 per month (billed annually) for 200 tracked backlinks, scaling through Growth and Scale to a custom Enterprise plan. For a team whose main pain point is "did I lose a link to a nofollow tag," that is a straightforward, low-cost entry point; for a team that also wants to see what competitors are earning that they are not, it is not enough on its own.
| Feature | Free $0 | Starter $39/month | Growth $99/month | Scale $249/month | Enterprise Contact for pricing |
|---|---|---|---|---|---|
| Backlinks tracked | Limited | 200 | 1,000 | 5,000 | Custom |
| Users | 1 | 3 | 10 | 20 | Custom |
| Link Building CRM | ✗ | ✓ | ✓ | ✓ | ✓ |
| Custom reports | ✗ | ✓ | ✓ | ✓ | ✓ |
| Credit card required | ✗ | ✓ | ✓ | ✓ | ✗ |
Linkody
The easiest way to track your link building campaigns.
Linkody checks every backlink in your profile every 24 hours and sends email reports when links are gained, lost, or change status, the same core job as BacklinkManager's crawler. It goes further by running the same monitoring on competitor domains at no extra cost against your own link quota, so you can see which sites link to a rival but not to you. Every tracked link is also enriched with Moz Domain Authority, Page Authority, Trust Flow, Citation Flow, and Spam Score, metrics BacklinkManager does not report.
Agencies get white-label PDF reports on every plan, not just the top tiers, along with a link visualizer that shows exactly where on a page a backlink appears without loading the page manually. A disavow tool filters by Spam Score and other risk signals and exports a file in Google's required format, ready to upload to Search Console. CSV export is reserved for the Pro plan and above.
There is no free permanent plan, only a 30-day free trial with no credit card required, and pricing runs in euros from Webmaster at €13.90/month (2 domains, 500 monitored links) up through Agency XL at €138.90/month. Like BacklinkManager, Linkody does not do prospecting or outreach; it is a monitoring and reporting tool, not an acquisition tool.
| Feature | Webmaster €13.90/month | Advanced €22.90/month | Pro €45.90/month | Agency €90.90/month | Agency XL €138.90/month |
|---|---|---|---|---|---|
| Domains tracked | 2 | 5 | 20 | 50 | 100 |
| Monitored links | 500 | 2,000 | 5,000 | 20,000 | 50,000 |
| Competitor monitoring | Yes | Yes | Yes | Yes | Yes |
| White-label PDF reports | Yes | Yes | Yes | Yes | Yes |
| CSV export | No | No | Yes | Yes | Yes |
Head-to-head feature comparison
| Feature | BacklinkManager | Linkody |
|---|---|---|
| Live backlink status monitoring | Yes (Live Link Crawler) | Yes (24-hour checks) |
| Competitor backlink monitoring | No | Yes (all plans, does not count against link quota) |
| Third-party authority metrics (DA, Trust Flow, Citation Flow) | No | Yes (Moz DA/PA, Trust Flow, Citation Flow, Spam Score) |
| Disavow file generation | No | Yes |
| Link partnership / vendor CRM | Yes (Link Building CRM) | No |
| White-label reports | Not listed as a feature | Yes (all plans) |
| CSV export | Not listed as a feature | Pro plan and above |
| Free tier | Yes, no credit card required | No (30-day free trial only) |
| Starting price | $0 (Free tier) / $39/mo Starter | €13.90/mo Webmaster |
Which should you choose?
LinkodyBacklinkManagerBacklinkManagerLinkodyLinkodyLinkodyThis is the one pairing in this set where the two tools genuinely overlap on the core job, live link monitoring, so the decision comes down to what you bolt on top of it. Linkody is the stronger pick for anyone who needs competitor visibility, third-party authority metrics, or a disavow workflow, and it bundles those into every plan rather than gating them behind an enterprise tier. BacklinkManager is the stronger pick for anyone whose real pain point is relationship management: tracking which partner sites you have reciprocal deals with, what the terms were, and whether the arrangement is still active, a job Linkody's feature set does not touch at all.
Bottom line
Choose Linkody if competitor backlink intelligence and authority metrics matter to your reporting, and budget from €13.90 per month with no permanent free option. Choose BacklinkManager, starting free, if what you actually need is a CRM for the partnerships and vendor relationships behind your link portfolio, not a metrics dashboard. A link building agency running both prospecting-heavy and partnership-heavy campaigns could reasonably justify running each tool for a different slice of the workflow.
Frequently asked questions
Is BacklinkManager or Linkody better for tracking a competitor's backlinks?
Linkody is built for this and BacklinkManager is not. Every Linkody plan includes competitor backlink monitoring that runs alongside your own domains without counting against your link quota, so you can spot new links a rival earns and decide whether to pursue the same source. BacklinkManager has no competitor-tracking feature; it only monitors links you have already placed for your own domains.
Does BacklinkManager show Domain Authority or Trust Flow for my backlinks?
BacklinkManager's Live Link Crawler reports on live status, whether a link is present, dofollow, or redirected, but it does not enrich links with third-party authority metrics. Linkody enriches every tracked backlink with Moz Domain Authority, Page Authority, Trust Flow, Citation Flow, and Spam Score, which BacklinkManager does not offer at any tier.
Which tool has a real free plan, BacklinkManager or Linkody?
BacklinkManager has a permanent free tier with no credit card required and no expiration date, though it covers a limited number of backlinks. Linkody has no free plan at all, only a 30-day free trial that converts or ends automatically, so Linkody requires a purchase decision sooner than BacklinkManager does.
Can Linkody help me manage link partnerships and vendor relationships the way BacklinkManager does?
Linkody has no CRM feature for tracking reciprocal arrangements, vendor deals, or partnership status; its features focus on monitoring, metrics, and reporting. BacklinkManager's Link Building CRM is purpose-built for exactly this, recording which domains you have an arrangement with and whether it is still active.
Does BacklinkManager include a disavow tool like Linkody's?
BacklinkManager does not include disavow file generation as a feature. Linkody's disavow tool filters your backlink profile by Spam Score and other risk signals, then generates a file in Google's required format ready to upload to Search Console, something BacklinkManager users would need a separate tool for.
Is Linkody worth it for a solo freelancer over BacklinkManager's free tier?
A freelancer who only needs to confirm placed links are still live can cover that entirely on BacklinkManager's free tier at no cost, which makes it the better starting point. Linkody only earns its €13.90-per-month price over that free option once you also need competitor link data, authority metrics, or white-label PDF reports to hand a client.