Cometly vs Humblytics in 2026: Pipeline-to-ARR ad attribution vs Stripe-verified A/B testing
Cometly ties B2B SaaS ad spend to closed-won CRM revenue through a sales-led Enterprise process. Humblytics scores A/B tests on real Stripe MRR starting at $19 a month, self-serve.
Cometly
Humblytics- Cometly attributes ad spend to CRM pipeline and closed-won ARR for B2B SaaS. Humblytics scores A/B test variants and pages against actual Stripe MRR for paid-traffic and landing-page optimization.
- Humblytics has a public 14-day free trial starting at $19 per month with no credit card required. Cometly has no public pricing at all and requires a sales call for every plan.
- Cometly tracks AI traffic sources including ChatGPT, Gemini, Grok, and Google AI Overviews. Humblytics has no equivalent AI referral traffic tracking feature.
- Both tools offer an AI agent integration for autonomous workflows: Cometly ships MCP for Claude on Enterprise, Humblytics ships an open-source Agent API with 12 pre-built skills for Claude and Codex on the Business plan.
- Humblytics requires Stripe specifically for revenue verification; non-Stripe payment processors are not supported. Cometly integrates with CRM systems for deal-value data rather than a single payment processor.
- Cometly supports Snowflake and BigQuery warehouse sync on its Enterprise plan. Humblytics has no equivalent data warehouse integration in its published feature set.
Cometly and Humblytics both reject the idea that clicks or platform-reported conversions are good enough, and both tie their metrics to real revenue instead. Cometly connects every ad touch to the pipeline and closed-won ARR it eventually produces inside a CRM, built for B2B SaaS companies with long sales cycles. Humblytics connects every A/B test variant and page to actual Stripe MRR, built for paid-traffic teams that want to know which landing page version made money rather than which one got more clicks. Cometly requires a sales call and has no public pricing; Humblytics has a 14-day free trial starting at $19 per month. Both ship an AI agent integration, Cometly through MCP for Claude, Humblytics through an Agent API for Claude and Codex.
The tools at a glance
Cometly
B2B SaaS ad attribution that connects every campaign dollar to pipeline created and closed-won ARR.
Cometly tracks the customer journey from first ad impression through booked demo, pipeline stage, and closed-won ARR, calculating LTV ROAS against actual CRM deal values instead of platform-reported conversion events. Server-side tracking via Conversion API captures sessions that ad blockers and iOS restrictions would otherwise hide.
AI traffic source tracking identifies visits from ChatGPT, Gemini, Grok, and Google AI Overviews, applying the same pipeline and ARR metrics used for Google Ads or LinkedIn Ads. The MCP integration for Claude, available on Enterprise, lets teams query attribution data through natural language.
Pricing is usage-based on website sessions with no public number, and every prospect goes through a sales call before seeing a quote. For B2B SaaS teams with sales cycles measured in weeks or months, that friction buys attribution accuracy that platform dashboards cannot provide.
| Feature | Core Usage-based, contact for pricing | Enterprise Custom |
|---|---|---|
| Full-funnel pipeline-to-ARR attribution | Yes | Yes |
| AI traffic source tracking | Yes | Yes |
| MCP integration for Claude | No | Yes |
| CRM and warehouse sync | No | Yes |
| Server-side Conversion API | Yes | Yes |
| 14-day free trial | No | No |
Humblytics
Revenue-verified analytics and A/B testing that ties every ad, page, and experiment directly to Stripe MRR.
Humblytics joins every page view, funnel step, and A/B test variant directly to the Stripe MRR it produced, rather than reporting on clicks or proxy conversion rates. When a test finishes, the winning variant is the one that made more money, not the one with a higher click-through rate.
The platform runs analytics, A/B testing, funnels, and heatmaps from a single cookieless script with no consent banner required, which also means it captures visitors who reject cookie banners or run ad blockers. The Business plan adds an open-source Agent API with 12 pre-built skills so AI agents in Claude or Codex can read test results, rank the next experiments, and ship variants without a human in the loop.
Pricing starts at $19 per month for the Plus tier with a 14-day free trial and no credit card required, though Plus limits a team to one A/B test, one funnel, and one heatmap at a time. Stripe is required for the revenue-verification features that differentiate the product.
| Feature | Plus From $19/mo | Business Contact for pricing | Scale Contact for pricing | Enterprise Custom |
|---|---|---|---|---|
| Stripe-verified A/B testing | Yes | Yes | Yes | Yes |
| Ad attribution (Meta, Google) | Yes | Yes | Yes | Yes |
| Agent API (Claude/Codex) | No | Yes | Yes | Yes |
| A/B tests | 1 | 5 | Unlimited | Unlimited |
| Cookie-free tracking | Yes | Yes | Yes | Yes |
| 14-day free trial | Yes | Yes | Yes | No |
Head-to-head feature comparison
| Feature | Cometly | Humblytics |
|---|---|---|
| Primary focus | Ad spend to closed-won ARR attribution | Stripe-verified A/B testing and analytics |
| Revenue verification method | CRM deal value | Stripe MRR |
| Full-funnel pipeline attribution | Yes | No |
| A/B testing | No | Yes |
| AI traffic source tracking | Yes (ChatGPT, Gemini, Grok, AI Overviews) | No |
| AI agent integration | Yes (MCP for Claude, Enterprise only) | Yes (Agent API, Business plan) |
| Cookieless tracking | No | Yes |
| Free trial | No | Yes (14 days) |
| API access | Yes (Enterprise only) | Yes |
| Self-serve signup | No | Yes |
| Starting price | Usage-based (sales-led) | $19/mo (Plus) |
Cometly names AI traffic sources; neither tool measures AI brand citation
Cometly attributes ChatGPT, Gemini, Grok, and Google AI Overviews as distinct traffic sources, but that only shows Enterprise customers whether a visit originated from an AI conversation, not whether the brand itself was mentioned or recommended in that conversation. Humblytics has no AI traffic detection at all; its revenue-verification model is built entirely around Stripe MRR. AI Peekaboo fills that specific gap: it monitors brand mentions and recommendations across ChatGPT, Gemini, and Perplexity directly, with a read and write API and white-label reporting from $50 per month, without requiring an Enterprise attribution contract.
Read the AI Peekaboo review →Which should you choose?
CometlyHumblyticsHumblyticsCometlyHumblyticsCometlyBoth tools reject vanity metrics in favor of real revenue, but they verify against different sources and serve different sales cycles. Cometly matches ad spend to CRM deal value across months-long B2B sales cycles that require a sales call to even begin evaluating. Humblytics matches page and test variants to Stripe MRR for teams that convert faster and want to self-serve a trial the same day. A B2B SaaS company with a long sales cycle and a paid-traffic team running landing page tests could plausibly need both, since they answer different halves of the revenue question.
Bottom line
If your open question is which ad campaigns are producing closed-won ARR inside your CRM, book the Cometly demo and bring your session volume for a quote. If your open question is which landing page or A/B test variant actually made money, start the Humblytics 14-day trial on the Plus plan for $19 per month and connect Stripe before running your first test. Neither tool tracks whether your brand is actually being recommended inside an AI conversation, which is a separate problem from AI-sourced traffic volume.
Frequently asked questions
Is Cometly or Humblytics better for a B2B SaaS company with a long sales cycle?
Cometly is the better fit for a long B2B sales cycle. It connects ad spend to CRM pipeline stages and closed-won ARR across cohorts of 90 days or longer, which is exactly the attribution gap standard tools miss. Humblytics is built around Stripe MRR and A/B testing, which suits faster self-serve conversion cycles better than long enterprise sales motions.
Can I try Cometly before paying, the way I can with Humblytics?
No. Cometly has no public free trial; every prospect goes through a sales call to get a usage-based quote. Humblytics offers a 14-day free trial with no credit card required, starting on the $19 per month Plus plan.
Does Humblytics track AI traffic sources like ChatGPT the way Cometly does?
No. Humblytics has no AI traffic source tracking feature. Cometly explicitly identifies and attributes visits from ChatGPT, Gemini, Grok, and Google AI Overviews, applying the same pipeline and ARR metrics used for paid ad channels, though this is only available on the Enterprise plan.
How do the AI agent integrations in Cometly and Humblytics differ?
Cometly's MCP integration for Claude, available on Enterprise, lets users query attribution data like campaign ROAS and closed-won ARR through natural language. Humblytics' Agent API, available on Business, is an open-source REST interface with 12 pre-built skills that let Claude or Codex read test results, rank next experiments, and ship variants autonomously. Humblytics' integration is built for running the experimentation loop, while Cometly's is built for querying attribution data.
Does Cometly work without a CRM, the way Humblytics works without deep integrations?
Cometly is built around matching ad clicks to CRM deal data, so it is most useful for companies with an active CRM pipeline. Humblytics requires Stripe specifically for its revenue-verification features; if you use a different payment processor, you lose the core differentiator and are left with proxy analytics metrics instead.