Humblytics vs Simple Analytics in 2026: Revenue-verified CRO vs one-page cookieless traffic counting
Both are cookieless, both skip the consent banner, and both start under $20 a month. What you get for that money is almost completely different.
Humblytics
Simple Analytics- Simple Analytics is intentionally scoped to pageviews, referrers, and geography with no funnels or user-level tracking. Humblytics adds A/B testing, funnels, and heatmaps on the same cookieless foundation.
- Humblytics scores A/B test winners against actual Stripe MRR, a capability Simple Analytics does not have and is not designed to have.
- Simple Analytics offers white-label delivery for agencies managing multiple client sites. Humblytics has no white-label option at any tier.
- Simple Analytics is EU-hosted and GDPR/CCPA compliant by default with a genuine free tier. Humblytics has no free tier, only a 14-day trial, and does not advertise EU hosting.
- Humblytics requires Stripe to unlock its core value; Simple Analytics has no payment-processor dependency since it only measures traffic, not revenue.
- Simple Analytics lists Humblytics directly as a related tool for teams that want revenue-attributed testing on top of basic traffic counting, suggesting the two are commonly run together rather than as strict substitutes.
Humblytics and Simple Analytics both solve the consent-banner problem: neither sets cookies, so neither loses visitors who reject a GDPR popup or run an ad blocker. That is close to where the similarity ends. Simple Analytics stops at a single-page traffic dashboard, pageviews, referrers, devices, and geography, deliberately, and adds white-label delivery for agencies. Humblytics builds A/B testing, funnels, and heatmaps on top of its cookieless script and scores every test winner against real Stripe revenue. If you just need to know how many people actually visited your site, Simple Analytics answers that cleanly. If you need to know which landing page variant made money, Humblytics is the only one of the two built for that question.
The tools at a glance
Humblytics
Revenue-verified analytics and A/B testing that ties every ad, page, and experiment directly to Stripe MRR.
Humblytics pairs a cookieless tracking script with A/B testing, funnels, and heatmaps, then joins every metric to actual Stripe revenue rather than a proxy like conversion rate. A test winner is whichever variant earned the most money, not whichever got more clicks.
The heatmaps are ranked by Stripe revenue per page, so a pricing page earning $18,400 a month with its main CTA buried below the fold shows up as a dollar problem, not just a UX observation. Meta Ads and Google Ads connect directly for ROAS calculated against verified revenue.
The trade-off is scope: Humblytics is built for paid traffic and CRO teams running experiments, not for teams that just want a clean read on total site traffic. There is no free tier, only a 14-day trial, and Stripe is a hard requirement to get the revenue-verification features working.
| Feature | Plus From $19/mo | Business Contact for pricing | Scale Contact for pricing | Enterprise Custom |
|---|---|---|---|---|
| A/B tests | 1 | 5 | Unlimited | Unlimited |
| Funnels | 1 | 5 | Unlimited | Unlimited |
| Heatmaps | 1 | 5 | Unlimited | Unlimited |
| Cookie-free tracking | ✓ | ✓ | ✓ | ✓ |
| Agent API | ✗ | ✓ | ✓ | ✓ |
| 14-day free trial | ✓ | ✓ | ✓ | ✗ |
Simple Analytics
Privacy-first web analytics that captures 100% of visitors without cookies or consent banners
Simple Analytics tracks visitors without cookies or fingerprinting, which means no consent banner is legally required and no traffic is lost to visitors who decline one. The company claims this recovers 20 to 60 percent of the traffic that tools relying on consent, like standard Google Analytics setups, lose to banner rejection and ad blockers.
The dashboard is a single page: top pages, referrers, countries, devices, and a trend line, with no sub-menus or configuration required. That is a deliberate ceiling. There are no funnels, no cohorts, and no session recording, because the target user wants an accurate number, not a BI workspace.
Data is hosted in the EU and compliant with GDPR and CCPA by default, with no data processing agreement needed. A public API and white-label configuration make it a reasonable fit for agencies that want to hand clients a branded, simple traffic dashboard rather than expose a third-party product name.
| Feature | Free Free | Self-Serve €20/mo | Enterprise Contact |
|---|---|---|---|
| Pageviews included | Limited | Unlimited | Unlimited |
| Cookieless tracking | ✓ | ✓ | ✓ |
| GDPR compliant by default | ✓ | ✓ | ✓ |
| API access | ✗ | ✓ | ✓ |
| White-label | ✗ | ✗ | ✓ |
| EU hosting | ✓ | ✓ | ✓ |
Head-to-head feature comparison
| Feature | Humblytics | Simple Analytics |
|---|---|---|
| Primary use case | Revenue-verified A/B testing, funnels, and heatmaps tied to Stripe MRR | Privacy-first pageview and traffic analytics |
| Cookieless tracking | Yes | Yes |
| GDPR compliant by default | Yes (cookieless, no consent banner) | Yes (GDPR/CCPA by default) |
| A/B testing / experimentation | Yes (Stripe-revenue-scored) | No |
| Funnels | Yes | No |
| Heatmaps | Yes (ranked by Stripe revenue) | No |
| Revenue attribution (Stripe) | Yes | No |
| API access | Agent API only, Business plan+ | Yes (Self-Serve plan+) |
| White-label delivery | No | Yes (Enterprise tier) |
| Free tier or trial | 14-day trial, no permanent free tier | Free tier plus paid from €20/mo |
| EU hosting | Not specified | Yes |
| AI agent integration | Yes (Agent API for Claude/Codex, Business plan+) | No |
| Starting price | $19/mo | €20/mo (Self-Serve), free tier available |
Which should you choose?
HumblyticsSimple AnalyticsSimple AnalyticsHumblyticsSimple AnalyticsHumblyticsThe overlap between these two is narrower than the shared cookieless positioning suggests. Simple Analytics answers "how many people actually visited," cleanly, cheaply, and with white-label delivery for agencies. Humblytics answers "which variant made money," with funnels, heatmaps, and Stripe-verified A/B testing built on the same no-cookie foundation. Simple Analytics itself lists Humblytics as a related tool for teams wanting revenue-attributed testing layered on top, which is a fair description of how many teams end up using both rather than choosing one.
Bottom line
Pick Simple Analytics if you want an accurate, GDPR-clean traffic count on a single dashboard, especially if you are an agency that wants white-label delivery or a business that wants a genuine free tier. Pick Humblytics if you are actively running A/B tests with Stripe revenue flowing through your site and want to score winners by actual MRR rather than click rate. Running both together, one for traffic truth and one for revenue-verified testing, is a reasonable setup for a growth-stage team.
Frequently asked questions
Can Simple Analytics run A/B tests like Humblytics?
No. Simple Analytics is intentionally scoped to aggregate traffic metrics: pageviews, referrers, devices, and geography on a single dashboard. It has no A/B testing, funnels, or heatmap capability. For experimentation, you would need Humblytics or a dedicated testing tool alongside it.
Is Humblytics GDPR compliant in the same way as Simple Analytics?
Both use cookieless tracking that avoids storing personal data, so neither requires a consent banner. Simple Analytics goes further by hosting data in the EU and building CCPA compliance in by default. Humblytics does not advertise EU hosting, so EU-based teams with strict data residency requirements should verify this directly before committing.
Does Humblytics work if I do not use Stripe?
You can use the analytics, heatmaps, and A/B testing without Stripe, but you lose the revenue-verification feature that differentiates Humblytics, and end up measuring proxy metrics like conversion rate instead. Simple Analytics has no such dependency since it never ties data to a payment processor in the first place.
Which tool is cheaper for a small agency managing multiple client sites?
Simple Analytics, especially with its free tier for smaller sites and white-label option on Enterprise for consistent client branding. Humblytics has no free tier and no white-label delivery, which makes it a less natural fit for agencies reporting under their own brand across many client accounts.
Do either of these tools include an AI agent integration?
Humblytics does, through its Business-plan Agent API, which lets Claude or Codex read A/B test results and ship new variants autonomously. Simple Analytics has no AI agent integration; it is built to be a straightforward, human-read traffic dashboard rather than an automated testing loop.