Northbeam vs Two Minute Reports in 2026: enterprise attribution modeling vs Sheets-native data connector
One builds a statistical model of what actually drove your revenue. The other gets 30+ marketing data sources into a spreadsheet automatically for $9 a month. They solve genuinely different problems.
Northbeam
Two Minute Reports- Northbeam builds multi-touch attribution and media mix models. Two Minute Reports does not model attribution at all; it moves ad and ecommerce data into Sheets or Looker Studio on a schedule.
- Two Minute Reports starts at $9/month with a no-card free trial. Northbeam has no public pricing and requires a sales conversation before you see a number.
- Two Minute Reports connects 30+ sources including Google Ads, TikTok Ads, Amazon, and Klaviyo on every plan. Northbeam's connectors are narrower: Meta, Google, TikTok, Snapchat, Pinterest, Shopify, and WooCommerce.
- Two Minute Reports includes MCP integration so Claude and ChatGPT can query live marketing data directly, on every paid plan. Northbeam has no equivalent AI query layer.
- Northbeam's Northbeam Pixel captures first-party, server-side conversion data to rebuild attribution accuracy after iOS 14. Two Minute Reports has no proprietary tracking layer; it pulls data through each platform's existing reporting API.
- Two Minute Reports offers white-labeled report delivery on all plans. Northbeam's white-label capability sits behind its enterprise, sales-led tiers.
- Northbeam includes a budget scenario planner that models the revenue impact of reallocating spend between channels. Two Minute Reports has no scenario modeling; it reports what happened, not what a reallocation would do.
Northbeam and Two Minute Reports both live under "marketing analytics," but they are not really competing for the same budget line. Northbeam is an enterprise, sales-led platform that builds multi-touch attribution and media mix models to tell a DTC brand which channel actually drove a sale, with no self-serve option and no published pricing. Two Minute Reports is a $9-a-month data connector that pulls 30+ ad and ecommerce sources into Google Sheets or Looker Studio on a schedule, with no attribution modeling of its own. The comparison matters because some teams genuinely have to choose: pay for statistical rigor at the top of the funnel, or pay for automation of the reporting layer they already have. A few teams end up running both, Two Minute Reports for raw data consolidation and Northbeam for the modeling on top.
The tools at a glance
Northbeam
Multi-touch attribution and media mix modeling platform for DTC and ecommerce brands managing spend across paid social, search, and streaming channels.
Northbeam exists to answer a harder question than most reporting tools attempt: not just how much did we spend and how much did we make, but which channel actually caused the sale, once you account for platforms that all claim credit for the same conversion. Its multi-touch attribution runs alongside media mix modeling, refreshed near real-time, so the answer holds up for weekly budget decisions and not just annual planning.
The Northbeam Pixel captures purchase events first-party and server-side, which matters because iOS 14 broke a lot of the browser-level tracking that platform dashboards still quietly rely on. Combined with a budget scenario planner that models the projected impact of shifting spend between channels, the platform is built for teams that need to act on the numbers, not just look at them.
None of this is available without a sales conversation, and there is no published pricing at all. Onboarding takes two to four weeks and includes pixel implementation and data connector setup handled by a dedicated Northbeam team. That is a real barrier for a team that just wants their existing ad accounts pulled into one place quickly.
| Feature | Growth Contact sales | Scale Contact sales | Enterprise Contact sales |
|---|---|---|---|
| Multi-touch attribution | Yes | Yes | Yes |
| Media mix modeling | No | Yes | Yes |
| Budget scenario planning | No | Yes | Yes |
| BI connector | No | Yes | Yes |
| Dedicated CSM | No | Yes | Yes |
Two Minute Reports
Marketing data connector that pulls 30+ ad and ecommerce sources directly into Google Sheets and Looker Studio with automated scheduling
Two Minute Reports solves a much narrower problem than Northbeam, and solves it cheaply: instead of logging into six ad platforms to manually copy numbers into a spreadsheet, you connect each source once and the data refreshes on a schedule you set. There is no attribution modeling here, no claim about which channel caused a sale, just the raw and calculated metrics from each platform landing where your existing report templates already expect them.
That focus on Google Sheets and Looker Studio as destinations is deliberate. If an agency already has a Sheets-based client report that has worked for two years, Two Minute Reports fills it automatically instead of forcing a migration to a new dashboard product. The MCP integration with Claude and ChatGPT, included on every paid plan, lets a team ask plain-English questions of live marketing data without exporting anything first.
The tool starts at $9/month with a no-card free trial and no query limits on any plan. The trade-off for that price is scope: this is a data consolidation and reporting layer, not a modeling engine, so a brand looking for a statistical answer to "which channel is actually working" will not find it here.
| Feature | Lite $9/mo | Basic $49/mo | Pro $99/mo | Business Custom |
|---|---|---|---|---|
| Accounts per connector | 2 | 10 | 50 | Custom |
| MCP (Claude/ChatGPT) | Yes | Yes | Yes | Yes |
| API Access | Yes | Yes | Yes | Yes |
| Dedicated onboarding | No | No | No | Yes |
| Support | Chat & Email | Chat & Email | Chat & Email | SLA + dedicated |
Head-to-head feature comparison
| Feature | Northbeam | Two Minute Reports |
|---|---|---|
| Primary function | Multi-touch attribution and media mix modeling | Marketing data connector into Google Sheets and Looker Studio |
| Media Mix Modeling / attribution modeling | Yes, both MTA and MMM built in | No, it does not build attribution or MMM models |
| First-party pixel / tracking layer | Yes, the Northbeam Pixel captures first-party server-side data | No proprietary pixel; pulls data through each platform's reporting API |
| Report destination | Proprietary dashboard plus a BI connector to Power BI, Tableau, or Looker | Google Sheets and Looker Studio, using your existing templates |
| Number of ad and ecommerce connectors | Meta, Google, TikTok, Snapchat, Pinterest, Shopify, WooCommerce | 30 or more, including Google Ads, Facebook Ads, TikTok, Amazon, and Klaviyo |
| AI / conversational query access | No | Yes, MCP integration with Claude and ChatGPT on every paid plan |
| Self-serve signup | No, demo required | Yes |
| Free tier or trial | No | No permanent free tier, but a free trial requiring no credit card |
| White-label delivery | Yes, on enterprise tiers | Yes, on every plan |
| API access | Yes | Yes, on every plan |
| Starting price | Contact sales, no published pricing | $9/month |
| Support model | Dedicated onboarding and customer success team | Chat and email; dedicated account manager on the Business plan only |
| Best-fit team | Mid-market to enterprise DTC brands spending $50k or more per month | Agencies and in-house teams already reporting through Sheets or Looker Studio |
Which should you choose?
NorthbeamTwo Minute ReportsNorthbeamTwo Minute ReportsTwo Minute ReportsNorthbeamTwo Minute ReportsThis comparison is less about which tool is better and more about which layer of the reporting stack you are trying to fix. Northbeam answers a modeling question: which channel actually drove the sale. Two Minute Reports answers a logistics question: how do I get all my platform data into the spreadsheet my team already uses, without copying numbers by hand. Teams with genuinely large ad budgets sometimes need both running side by side.
Bottom line
If the real problem is that platform-reported ROAS does not add up and you need a modeled answer to defend budget decisions, Northbeam is worth the sales call and the spend threshold it assumes. If the real problem is that your team is manually copying numbers into a spreadsheet every Monday morning, Two Minute Reports fixes that for $9 a month with no meeting required.
Frequently asked questions
Can Two Minute Reports replace Northbeam for attribution modeling?
No, Two Minute Reports does not build attribution or media mix models of its own; it consolidates raw and platform-reported data into Google Sheets or Looker Studio. If you need a modeled answer to which channel actually drove a sale, that is Northbeam's job, not Two Minute Reports'.
Is Northbeam worth it if I just need my ad data in one spreadsheet?
Probably not. Northbeam is priced and built for brands that need statistical attribution modeling and media mix analysis, with a sales process and onboarding to match. If the actual need is getting Google Ads, Meta, and Shopify data into one Sheet automatically, Two Minute Reports solves that at a fraction of the cost and effort.
Does Two Minute Reports offer any kind of attribution or incrementality measurement?
No. Two Minute Reports is a data connector and reporting automation tool, not an attribution or media mix modeling platform. It reports the numbers each connected source provides; it does not calculate incremental contribution or de-duplicate cross-platform credit the way Northbeam does.
How does the MCP integration in Two Minute Reports compare to anything in Northbeam?
Two Minute Reports lets Claude or ChatGPT query your live marketing data directly through MCP on every paid plan, so you can ask a question and get an answer grounded in current account data. Northbeam has no equivalent conversational AI layer; its interface is the Northbeam dashboard and BI connector.
Which tool is cheaper for a small agency managing a handful of clients?
Two Minute Reports, by a wide margin. It starts at $9/month with white-labeled reports included on every plan. Northbeam has no published pricing and is built around enterprise-level ad spend, so it is not positioned for a small agency's budget or client size.
Do agencies ever run both tools together?
Some do. Two Minute Reports handles pulling raw ad and ecommerce data into the client-facing Sheets or Looker Studio report an agency already uses, while Northbeam, for the largest clients, runs underneath as the attribution and media mix modeling layer that informs the actual budget decisions.