Prezly vs Roxhill in 2026: Self-serve newsroom CRM vs a UK media database with sales-led pricing
One publishes transparent EUR pricing and a 14-day trial for its newsroom and CRM. The other is a UK-focused journalist database with spokespeople analytics, priced only after a demo call.
Prezly
Roxhill- Roxhill's core strength is a UK-focused journalist database with editorial intelligence on beat changes and outlet moves. Prezly has no built-in media database and requires you to bring your own contacts.
- Prezly publishes self-serve pricing starting at 100 EUR/mo with a 14-day trial. Roxhill requires a demo call for both its Professional and Enterprise tiers, with no published price on either.
- Roxhill's spokespeople analytics compares your experts' share of voice against named competitors, a measurement layer Prezly does not offer.
- Neither tool offers an API. Roxhill confirms no public API as of mid-2026, and Prezly does not list API access in its own pricing table.
- Roxhill includes press release distribution targeted directly from its journalist database by beat or outlet. Prezly can only send campaigns to contacts you have already imported yourself.
- Prezly offers white-label newsrooms with a custom domain on its Standard plan. Roxhill has no white-label option on either of its two published tiers.
- Roxhill has no free tier or trial of any kind. Prezly offers a 14-day trial with no credit card required on Essential and Standard.
Prezly and Roxhill rarely compete for the same line item because they solve different problems. Roxhill's entire value proposition is a UK journalist database, media monitoring, and spokespeople share-of-voice analytics, exactly the contact-discovery layer Prezly does not have. Prezly's value is a branded, indexed newsroom plus a contact CRM and pitch campaigns, at a published price of 100 EUR/mo with a 14-day trial, but only once you already have a list to import. Roxhill's pricing is not public on either of its two tiers, and there is no trial or free tier: you book a demo to find out what it costs. If your gap is finding UK journalists you do not already know, Roxhill is built for that and Prezly is not. If your gap is managing contacts you already have and publishing stories that keep working after a campaign ends, the reverse is true.
The tools at a glance
Prezly
PR CRM with branded newsrooms, email outreach, and campaign analytics in one platform
Prezly is built around a branded online newsroom where every story you publish gets a permanent, indexed home rather than disappearing into an email archive. Prezly has reported millions of organic views through client newsrooms generated with no active campaigns running, including views the company attributes to AI systems increasingly citing indexed newsroom content, alongside standard Google crawling.
Around that newsroom sits a contact CRM for tagging and segmenting journalists by beat or outlet, email pitch campaigns built from the same story content, and coverage tracking that links press mentions back to the original story. All of it lives in one account, used by 500+ PR teams including clients like IKEA, Sony, and Emirates. Prezly is explicit that it is not a media database, so you still need your own list of contacts to start.
Pricing runs in euros starting at 100 EUR/mo for Essential, which caps you at one user and 5,000 contacts. White-label newsrooms and localization require Standard at 250 EUR/mo. A 14-day free trial with no credit card required is available on both self-serve tiers, which is a meaningfully lower barrier to evaluate than a demo-gated tool.
| Feature | Essential 100 EUR/mo | Standard 250 EUR/mo | Enterprise Custom |
|---|---|---|---|
| Contact limit | 5,000 | 10,000 | Custom |
| Branded, indexed newsroom | Yes | Yes | Yes |
| Full analytics | Yes | Yes | Yes |
| White-label / custom domain | No | Yes | Yes |
| 14-day free trial | Yes | Yes | No |
Roxhill
Media intelligence platform for UK and global PR with journalist database, media monitoring, and spokespeople analytics
Roxhill is a media intelligence platform built around a journalist database, with particular depth in UK national, regional, and trade press. Profiles update as journalists move outlets, change beats, or shift editorial focus, and the search lets PR teams identify who to pitch and time outreach around what a journalist is already covering.
Media monitoring with configurable smart folders, digest newsletters, and press release distribution targeted directly from the same database round out the self-serve tooling. The standout feature is spokespeople analytics: it tracks how your organization's experts are covered, compares their share of voice against named competitors, and surfaces journalists writing about your sector who have not yet quoted your experts, turning thought-leadership placement into something measurable rather than anecdotal.
Both tiers, Professional and Enterprise, are priced only after a demo call, and there is no free tier or trial. Roxhill also has no API, so pulling data into a CRM or custom dashboard means manual export. Coverage depth thins outside the UK, so global programs with heavy North American or APAC targets may find gaps.
| Feature | Professional Contact for pricing | Enterprise Contact for pricing |
|---|---|---|
| Journalist database access | Yes | Yes |
| Media monitoring | Yes | Yes |
| Spokespeople analytics | Yes | Yes |
| Press release distribution | Yes | Yes |
| Bespoke reports (managed) | Add-on | Yes |
| API access | No | No |
Head-to-head feature comparison
| Feature | Prezly | Roxhill |
|---|---|---|
| Core model | Outbound: bring your own contacts, pitch and publish | Database-first: search journalists, monitor coverage, measure spokespeople |
| Journalist / media contact database | No (bring your own contacts) | Yes (UK-focused depth, editorial intelligence on moves) |
| Media monitoring | No | Yes (smart folders, digest newsletters) |
| Spokespeople / share-of-voice analytics | No | Yes (vs named competitors) |
| Branded newsroom / publishing | Yes (indexed, SEO and AI-discoverable) | No |
| Contact CRM | Yes | No |
| Press release distribution | Yes (to your own imported list only) | Yes (targeted by beat/outlet from the database) |
| Free trial | Yes (14 days, Essential and Standard) | No |
| White-label delivery | Standard plan and above | No (neither tier) |
| API access | Not publicly documented | No (confirmed, neither tier) |
| Starting price | 100 EUR/mo (Essential) | Contact for pricing (both tiers) |
Considering AI Peekaboo alongside Prezly and Roxhill?
Prezly newsrooms are increasingly cited by AI systems generating answers about your brand, a passive AI-discovery edge that Roxhill's database-and-monitoring model does not offer. But neither tool tells you whether your brand is actually showing up when someone asks ChatGPT, Gemini, or Perplexity a question in your category, and Roxhill's own monitoring stops at earned media and broadcast coverage. AI Peekaboo tracks AI citations directly, with a read and write API on every plan from $50 per month and white-label reporting for agencies, covering the AI-visibility layer that neither a UK media database nor a newsroom platform reaches on its own.
Read the AI Peekaboo review →Which should you choose?
RoxhillPrezlyRoxhillPrezlyPrezlyRoxhillPrezlyThese two are closer to complementary than competing. Roxhill's entire reason to exist is the thing Prezly explicitly does not do, finding and monitoring UK journalists you do not already know, while Prezly's reason to exist is the thing Roxhill does not do, publishing a permanent newsroom and running campaigns at a published, self-serve price. A well-funded UK comms team could run both: Roxhill for discovery, monitoring, and spokesperson measurement, Prezly for the newsroom and campaign layer once contacts exist. Most teams will have to pick based on which gap is actually costing them coverage.
Bottom line
Book the Roxhill demo if journalist discovery, UK press depth, or spokesperson share-of-voice measurement is your actual gap, and you are comfortable with sales-led pricing and no trial. Sign up for Prezly if you already have a working contact list and want a newsroom, CRM, and campaign analytics you can test for 14 days before paying anything. Prezly is the safer default for most teams outside a UK-specific program, since it is self-serve, transparently priced, and works regardless of market; Roxhill only earns its cost when your PR strategy is genuinely UK-centered.
Frequently asked questions
Does Roxhill or Prezly help me find new journalist contacts I do not already have?
Roxhill is built specifically for this: its journalist database covers UK national, regional, and trade press with editorial intelligence on beat changes and outlet moves. Prezly has no equivalent and is explicit that you must bring your own contact list, since it is a CRM and newsroom, not a discovery database. If contact discovery is your actual gap, Roxhill is the right category of tool and Prezly is not.
Why does Roxhill not publish its pricing while Prezly does?
Roxhill sells through a demo-led process on both its Professional and Enterprise tiers, with no published number for either, which is typical of media intelligence platforms built for larger comms budgets. Prezly publishes self-serve pricing at 100 EUR/mo for Essential and 250 EUR/mo for Standard, with a 14-day free trial, making it easier to evaluate against a specific budget without booking a call first.
Is Roxhill worth it if my PR program is not UK-focused?
Roxhill is worth less outside the UK, since its database depth concentrates in UK national, regional, and trade press, and the product's own positioning acknowledges thinner coverage for North American or APAC media targets. A global or US-focused team is more likely to get value from Prezly's newsroom and CRM, or from a media database with broader international reach than Roxhill currently offers.
Can Prezly replace Roxhill's spokespeople analytics?
No, Prezly has nothing comparable to Roxhill's spokespeople analytics, which tracks how your executives are covered in media and compares their share of voice against named competitors. Prezly's analytics cover campaign performance, opens, and clicks on pitches you send, not competitive spokesperson measurement, so a comms team that needs this specific capability has to use Roxhill or another dedicated media intelligence tool.
Does either Prezly or Roxhill offer an API for pulling media data into other systems?
Roxhill confirms it has no public API as of mid-2026, with data export available only for coverage reports and press lists rather than automated connections. Prezly does not list API access in its own pricing table either, so neither platform gives you a documented way to pipe pitch, coverage, or journalist data into a CRM or custom dashboard.
Which tool makes more sense for a PR agency quoting a client budget in 2026?
Prezly makes budgeting easier because its pricing is published upfront at 100 EUR/mo for Essential and 250 EUR/mo for Standard, so an agency can quote a client without waiting on a sales call. Roxhill requires a demo for both its Professional and Enterprise tiers before you learn a number, which works fine for larger retainer clients but is harder to use when pitching a fixed-fee proposal on a tight timeline.